Hearts & Science

12/01/2025

Thankful season isn’t over just yet!

We're grateful for Burbank, their cooking skills, and the warmth they bring to the office every day. Here's a look back at their in-office Friendsgiving. It was both delicious and fun. ✨

11/24/2025

Let’s hear it for the 2025 NYC Fall Softball Champs, the Bravehearts! 🥎

After losing in the finals last year, New York came into the new season with one quiet goal: don’t just get back there… win the whole thing.

Mission accomplished. Join us in celebrating these champs.

11/21/2025

Audiences don’t just want content anymore; they want connection. That shift is redefining how communities are built and where brand loyalty comes from.

Creators are moving beyond the feed, hosting IRL meetups and live experiences that turn followers into superfans. Meanwhile, consumers increasingly trust peers and influencers over institutions.

Creating community-based connections is now one of the ultimate brand goals. Winning brands are those that:

✨ co-create experiences with creators
✨ design participatory platforms
✨ build third spaces (physical or digital) that feel safe, social, and meaningful

Read more: https://bit.ly/44kX0Fj

As new social platforms and fandoms emerge, the very ideas of community and human connection are poised for redefinition. We are now in an era where intimate connections transact over social, micro-fandoms and subcultures find one another deep within Discord or TikTok, and memberships & subscription...

11/20/2025

What a week had at The Drum Awards, coming home with 18 awards in total: 6 Gold, 5 Silver, 6 Bronze, and The President’s Award. This makes us the most awarded network at The Drum Awards 2025!

Congratulations to everyone involved across our clients, partners, and the Hearts team.

THE PRESIDENT’S AWARD
- It’s Showtime: Beetlejuice for Warner Bros. Entertainment

GOLD
- Use of Data & Insights: The Allevia Pollen Passport for Opella
- Media Campaign under £250k: The Allevia Pollen Passport for Opella
- Omnichannel: It’s Showtime: Beetlejuice, Beetlejuice for Warner Bros. Entertainment
- Emerging Channels: It’s Showtime: Beetlejuice, Beetlejuice for Warner Bros. Entertainment
- Healthcare / Pharma: The Allevia Pollen Passport for Opella
- E-Commerce: The Allevia Pollen Passport for Opella

SILVER
- Media between £250k–£1M: Set For Life Allwyn UK
- Media Campaign over £1M: It’s Showtime: Beetlejuice, Beetlejuice for Warner Bros. Entertainment
- Healthcare / Pharma: Hard Men Talk for Opella (Cialis)
- B2B – Media: AT&T Business x Bloomberg’s The Circuit

BRONZE
- Audio: From Dream to Meme with EuroMillions from The National Lottery Allwyn UK
- Media Campaign over £1M: From Dream to Meme with EuroMillions from The National Lottery Allwyn UK
- Local or Regional Partnership: Hard Men Talk for Opella (Cialis)
- Entertainment & Consumer Tech: Set For Life: Lucky Days from The National Lottery Allwyn UK
- Sponsorship: Set For Life: Lucky Days from The National Lottery Allwyn UK
- B2B – Technology: AT&T Business x Bloomberg’s The Circuit

11/20/2025

Is still a thing? Let’s say yes, because we’re still obsessing over these epic Halloween looks: Inside Out, the Dog Fire Meme, 3-Hole Punch Jim, a Butterfly, and Jack Skellington.

11/14/2025

The future of marketing lives where data meets creativity, and at Hearts & Science, you can help shape it. ✨

Ready to be part of it? Find your next opportunity with us: https://bit.ly/46rJQrz

11/10/2025

Another great moment of connection and collaboration from New York 💕

Our JLR Video and MarSci teams spent the evening with LG Global and Adweek, enjoying dinner, drinks, and great conversation.

11/06/2025

Ready to evolve the way you think about marketing?

The newest Transformational Ideas Volume 4 is here! It’s a toolkit featuring fresh thinking from across Omnicom Media Group's global network.

Packed with ideas to challenge the norm and reimagine brand experiences at every touchpoint across four core themes: Technological Revolution, Content Evolved, Connected Commerce, and People at Play.

Check out the insights shaping the next chapter in marketing:

OMG unveils the fourth volume of Transformational Ideas, a guidebook for marketers navigating a rapidly evolving media and technology landscape. Building on insights from the first half of 2025, this latest edition explores how artificial intelligence, cultural transformation, and creative collabora...

11/04/2025

Howdy from Dallas 🤠

Visiting the State Fair of Texas was the perfect way to connect as a team, enjoy some local food favorites, and soak up a little Dallas spirit!

Swipe for some of the highlights.

10/31/2025

Gourd vibes only 🎃

Los Angeles and Burbank showed off their painting skills and artistic sides during our festive pumpkin painting party to celebrate Halloween.

Swipe to see some of our masterpieces! 👩‍🎨

10/28/2025

Proud to celebrate two wins at this year’s Advertising Research Foundation David Ogilvy Awards! 🎉

These Awards honor research and insights-driven advertising, and we’re thrilled to have brought home two Silver trophies for the JLR Defender campaign with our partners at Hive Science.

Our campaign, “The Performance Paradox: How Behavioral Science Unlocked Defender's Hidden Purchase Drivers,” earned Silver in both the Automotive and Best Use of Emerging Technology categories.

Thank you to everyone who joined us in celebrating JLR at the ARF Creative Effectiveness Awards. It was an unforgettable night among such talented colleagues and partners.

Congratulations to all of this year’s winners: https://bit.ly/43wlI5e 👏

10/23/2025

🔎 Search has evolved from link-based SEO to AI-mediated discovery.

For intel, check out Omnicom Media Group's latest report, Generative Engine Optimization: The New Paradigm for Discovery in the GenAI Era, which reveals how consumer behavior is shifting and how marketers can ensure their brands remain discoverable in the age of AI-driven search.

65% of consumers trust AI overviews as their go-to for answers. Check out OMG’s roadmap for visibility in the GenAI world and to learn the 4Cs of GEO: Consumers, Content, Code & Credibility.

https://bit.ly/3Wlt0F1