05/02/2026
🎨 Visual identity no longer begins and ends with a logo.
In digital spaces, people often recognize a brand through typography, color, layout, image style, motion, and repeated structure before they notice the logo.
Our latest Art+Media+Design Journal article explores how visual identity works when the logo is no longer the main character.
Read the article:
Designing Visual Identity Without a Logo: What Defines a Brand Now?
🔗 https://artmedia.design/?p=368
A visual identity can work without depending on a logo alone. Explore how typography, color, layout, motion, and repetition build recognition in digital brand systems.