Jasper Colin

06/17/2026

The headlines had their moment. Now comes the harder part. Separating what's true for luxury from what's true for your luxury business.

The more interesting question isn't 𝘸𝘩𝘢𝘵 𝘢𝘧𝘧𝘭𝘶𝘦𝘯𝘵 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘴 𝘸𝘢𝘯𝘵. It's where that changes-

By market. | By category. | By value tier. | By the clients you actually serve.


Because the opportunity isn't hiding in the headline. It's hiding in the differences.


Let's start the conversation here → https://www.jaspercolin.com/luxury-research

06/13/2026

On June 10, we shared a first look at the Experience Economy 2.0 insights with a select group of luxury industry experts, and the response was incredible.

Over the past 6 months, we’ve been quietly building this research behind the scenes. Now, we’re finally opening it up to the world. What we’re uncovering challenges some of the most established thinking in luxury- from how marketing playbooks are built, to how products are designed, and how luxury consumers are truly understood.

Here’s a quick snippet from this week’s webinar.

What could these shifts mean for your brand?

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06/11/2026

𝐇𝐨𝐮𝐬𝐞-𝐟𝐮𝐥𝐥. 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐟𝐮𝐥.


Thank you to everyone who joined us for The Experience Economy 2.0. With Wave 01 now live, the conversation around the future of luxury is officially underway.


The insights are out. The questions are evolving. And you're just one click away from turning these signals into your next strategy, experience, or growth opportunity.

Connect with us at [email protected] or visit- https://lnkd.in/gicnRaxZ to continue the conversation.

06/09/2026

𝐋𝐞𝐬𝐬 𝐭𝐡𝐚𝐧 24 𝐡𝐨𝐮𝐫𝐬 𝐥𝐞𝐟𝐭. 𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝐬𝐞𝐚𝐭𝐬.

Tomorrow we reveal what do luxury's most demanding buyers actually value and why much of the conventional playbook gets it wrong.

A global study. Six markets. Verified affluent buyers.

Live June 10. Register now before we go live→ https://lnkd.in/gba2Nk6N

James Wallman Stephen Lenzen Betsy Grimes Kate Karaolis

06/04/2026

𝐎𝐮𝐫 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐣𝐮𝐬𝐭 𝐦𝐚𝐝𝐞 𝐢𝐭 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐠𝐥𝐨𝐛𝐚𝐥 𝐥𝐮𝐱𝐮𝐫𝐲 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧.

Beyond The Boardroom's inaugural BTB Perspectives feature - unpacking whether luxury's scarcity playbook has reached its limits - quoted findings from our Experience Economy 2.0 study.

Betsy Grimes, SVP of Research & Insights at Jasper Colin, contributed to the piece with a data point that challenges one of luxury's most entrenched assumptions.


Read the full feature 👇

https://btb.sg/has-luxurys-scarcity-playbook-reached-its-limits/

From Royal Pop to Supreme and MoonSwatch, scarcity has become luxury's most powerful marketing tool. But is the strategy reaching its limits?

06/01/2026

Ask the world's wealthiest one question. Brace for five hundred different answers.

The answers went everywhere, from the extraordinary to the deeply personal to the things no luxury brand has ever thought to sell.

The range isn't surprising; it's the whole point. Luxury was never one thing. Jasper Colin spent 50+ pages proving it.

Experience Economy 2.0 by Jasper Colin. Follow along as we launch this in the next few weeks.

05/28/2026

If your brand strategy still defines luxury the way it did five years ago, this conversation matters.

Join us for an exclusive live webinar as we unpack emerging shifts in exclusivity, experience, and consumer expectations, alongside an early preview of Jasper Colin’s latest luxury insights research.

We’re also delighted to be joined by James Wallman, one of the leading voices shaping conversations around experientialism and the future of consumer culture.

https://www.linkedin.com/events/7465822874931658753/


📅 June 10, 2026

Limited access | Registration required

05/26/2026

The word luxury has trusted most just got its first failing grade.


Exclusivity scored net-negative across every market. Six for six. No exceptions, no outliers.


One data point just changed the conversation. Fifty pages are about to change the industry.


Experience Economy 2.0 by Jasper Colin launches in three weeks, and nothing in a luxury brief will read the same after.

05/22/2026

£40,000. No audience. No caption. No room to show it off in.

And yet, the most deliberate purchase they made all year.

Experience Economy 2.0 - First preview drops in three weeks, get it before everyone else.

05/20/2026

What makes a wealthy buyer say yes in one market, makes them walk away in another. Same wealth. Entirely different wants.


Six markets. Six different answers to the same question: what does experience actually mean to you?


Experience Economy 2.0 has answers that won't fit neatly into a single global deck.

More Coming soon. Follow Along.