07/11/2026
Last week we had an unforgettable July 4th on the water with Parachute Naturalz. What began as a summer celebration became one of our most impactful activations yet, built around a carefully curated group of creators and a brand story made for the season. Our creators brought the energy, the storytelling, and the coconut-fresh glow, and the results followed.
Over 212 million estimated impressions across 440+ outlets, from AP News to the USA Today Network to broadcast affiliates coast to coast. From the setting on the water in Hoboken to every detail of the day, this was brand storytelling at its best: thoughtful, authentic, and built to resonate. This is what happens when the right talent meets the right moment. 🌴