YC Media

YC Media Smart, Seasoned, Strategic Agency All of our clients are leaders in their fields, and that’s not a coincidence. I’ve kept the agency small on purpose.

In the past fifteen years, this little agency has had the honor of working with some of the biggest names in the food world (Julia Child, Jamie Oliver, Emeril Lagasse, Ferran Adria, Art Smith, Curtis Stone, Cat Cora, the Voltaggio Brothers and Jonathan Waxman), as well as some of the most interesting brands in the marketplace (Pie Face, N**o, Calphalon and Taste #5). We choose to work with brands

and people who inspire us. Because of our vast and varied experience, we’re able to learn a new client’s business very quickly. We don’t waste time with a lot of process—we jump in with both feet and get to work, learning the language of your brand and working with you to communicate it more effectively with your target market. We help you define your brand so that the message we share really works. And we carefully choose how and where we tell your story. Our clients get big agency resources with boutique agency service and style. When we’ve had the luxury to work with big brands that had big budgets, they have all been pleasantly surprised to hear that my assessment on day one matches the results they find after months (and thousands of dollars’ worth) of consumer analysis. We’re smart, efficient, scrappy and have a lot of fun. Check out the Website and give us a call—we still answer the phone. Looking forward,
Kim

With the Jewish High Holidays approaching, smoked fish takes its place at the heart of gatherings rooted in tradition an...
09/12/2025

With the Jewish High Holidays approaching, smoked fish takes its place at the heart of gatherings rooted in tradition and togetherness. For over 100 years and four generations of family ownership, has been a staple on holiday tables—crafted with care, heritage, and flavor that endures. We’re honored to work with this iconic brand and help share its story this season.

April was full of standout press for our Food & Beverage clients at 5WPR—from 4/20 to National Labneh Day.  was named a ...
05/01/2025

April was full of standout press for our Food & Beverage clients at 5WPR—from 4/20 to National Labneh Day.

was named a favorite THC seltzer by InsideHook, Maxim, and Uproxx, who called it “one of our favorite canned THC options on the market today.”

’s Tomoko Honda shared expert tips on storing matcha with Food & Wine.

.foods founder Karim Khalil spoke to EatingWell about why labneh deserves more love.

Grateful to the writers who help tell these stories.

Our client Wynk,  , is redefining what it means to go dry-ish or California sober, offering a fresh take on social drink...
02/05/2025

Our client Wynk, , is redefining what it means to go dry-ish or California sober, offering a fresh take on social drinking with THC-infused beverages that deliver a smooth, balanced experience. Major outlets are taking notice, with features in Oprah Daily, Forbes, Inc., AdAge, Best Products, and more.

From a spot in Oprah Daily’s Self-Care Awards to being named a Forbes top pick for “Dry-ish January,” Wynk is proving that THC-infused beverages are the future—and the press agrees.

Our team is proud to have secured these incredible media placements and grateful to the outlets that recognized Wynk’s innovation.

Julia Turshen’s What Goes With What is  this year’s must-have cookbook and has landed on ‘Best of 2024’ lists from The N...
12/13/2024

Julia Turshen’s What Goes With What is this year’s must-have cookbook and has landed on ‘Best of 2024’ lists from The New York Times, Delish, The Washington Post, and more!

Packed with creative charts and endlessly adaptable recipes, Julia’s latest book is already being celebrated as a kitchen essential—and the perfect holiday gift.
Our team is proud to have helped share this gem with the world and deeply grateful to the outlets that recognized its brilliance. Here’s to What Goes With What topping shelves—and wish lists—everywhere!

Exciting news brewing from the 5W Food & Beverage team! We’re thrilled to welcome Tom Holland’s non-alcoholic beer brand...
11/21/2024

Exciting news brewing from the 5W Food & Beverage team! We’re thrilled to welcome Tom Holland’s non-alcoholic beer brand, , to our roster of clients. A big thank you to Diana Bradley ( ) at for sharing this announcement with the industry.

Since July, the team’s been hard at work supporting Bero’s highly anticipated launch on October 16th, which included an incredible event at Nine Orchard, attended by Tom Holland and Zendaya.

With exclusive coverage in Forbes, Fast Company, and more, we’re now gearing up for Bero’s U.K. expansion, Dry January initiatives, and a nationwide rollout in Target stores next year. We’re excited to support the growth of such an innovative and dynamic brand.

Julia Turshen’s newest cookbook, What Goes with What, is officially here. Featuring 100 recipes, 20 charts, and endless ...
10/16/2024

Julia Turshen’s newest cookbook, What Goes with What, is officially here. Featuring 100 recipes, 20 charts, and endless possibilities, it’s an inspired and interactive guide that simplifies everyday cooking. With Julia’s signature practical and creative touch, learn how to build the perfect sandwich, craft unique vinaigrettes, and make meatball recipes that impress. What Goes with What feels like cooking alongside a trusted friend.

Julia Turshen’s newest cookbook, What Goes with What, is officially here. Featuring 100 recipes, 20 charts, and endless ...
10/16/2024

Julia Turshen’s newest cookbook, What Goes with What, is officially here. Featuring 100 recipes, 20 charts, and endless possibilities, it’s an inspired and interactive guide that simplifies everyday cooking. With Julia’s signature practical and creative touch, learn how to build the perfect sandwich, craft unique vinaigrettes, and make meatball recipes that impress. What Goes with What feels like cooking alongside a trusted friend.

We are thrilled to share that our client, NuCicer, was featured in Comstock’s Magazine! Kathryn Cook, CEO and co-founder...
09/09/2024

We are thrilled to share that our client, NuCicer, was featured in Comstock’s Magazine! Kathryn Cook, CEO and co-founder, shared how NuCicer is using cutting-edge technology like machine learning and data analytics to revolutionize chickpea breeding. By increasing the crop’s genetic diversity, NuCicer has developed a chickpea variety with 50-75% more protein, improved resilience, and reduced water usage — all while supporting global food demands.

This remarkable innovation is a game-changer for farmers, processors, and consumers alike. Read more about NuCicer’s journey and their mission to elevate the chickpea to its rightful place in global agriculture.

Our client Kathryn Cook of  was recently featured on the Business for Good podcast, where she discussed how NuCicer is r...
09/05/2024

Our client Kathryn Cook of was recently featured on the Business for Good podcast, where she discussed how NuCicer is revolutionizing the future of alternative proteins with their supercharged chickpeas.
Tune in to learn how NuCicer’s innovative approach to chickpea breeding is driving sustainability, improving nutrition, and paving the way for a plant-forward future.

, recently launched at  nationwide, is bringing the rich tradition of labneh to modern kitchens, and we’re honored Yaza ...
08/26/2024

, recently launched at nationwide, is bringing the rich tradition of labneh to modern kitchens, and we’re honored Yaza and founder are featured in ’s exploration of this healthy, delicious and versatile spread in .

Check out the article to see why luscious and tangy labneh deserves a spot in your fridge!

Proud to share some recent coverage wins for our clients! 🎉From  standout “Get Together” campaign and NYC Mixmag partner...
08/22/2024

Proud to share some recent coverage wins for our clients! 🎉

From standout “Get Together” campaign and NYC Mixmag partnership to Ummon matcha being named “the best splurge matcha powder” by Food & Wine, our team has been busy. We’re also excited for cookbook, “What Goes with What,” launching this October, and .foods new flavors hitting Whole Foods shelves.

Big wins for our Food & Beverage clients! From matcha moments with , to refreshing buzz-worthy sips of , and creamy indu...
08/19/2024

Big wins for our Food & Beverage clients! From matcha moments with , to refreshing buzz-worthy sips of , and creamy indulgence with – Swipe through to see some of the recent features that are turning heads.

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