Hundred Stories

08/20/2026

Psychology majors rejoice! The luxury biz has gone all in on feelings. Read this Bloomberg piece!

“In a luxury setting, how something is said matters as much as what is said.”

You may never think of reduced decibel levels, slower talk, and “R”s quite the same. Enjoy the read (*said slowly*softly*hard R)!

Step into almost any hospitality space, and perhaps you’ll notice softer volumes, slower speaking and a whole litany of buzzwords.

08/14/2026

A $100M+ week in Manhattan real estate. And one remarkable story behind it! of Compass

"Once concentrated on the Upper East Side, wealthy New Yorkers now choose to live all across Manhattan and Brooklyn."Christine Miller MartinAVENUE speaks to Christine Miller Martin, the luxury broker bridging downtown innovation and uptown heritage - with more than $100 million in contract in Manhat...

08/06/2026

What if luxury isn’t defined by what you see—but by how a space makes you feel?

As Marco Beltrame of Bizzi & Partners explains, the next generation of luxury residences is being designed beyond aesthetics—where bespoke fragrance joins architecture, lighting, acoustics, and wellness to shape the experience.

At The Greenwich by Rafael Viñoly , olfactive designer Michelle K Gagnon of Bio Alchemy Olfactive created unique scent journeys for each space, proving that true luxury isn’t just seen—it’s felt.

In a world of visual sameness, the invisible details are becoming the ultimate differentiator.

Read the full story through the link in our bio courtesy of Elite Traveler

08/04/2026

Ten restaurants, one very walkable stretch of Manhattan, and a discount that expires in three weeks: Which table are you booking?

Take advantage of prix-fixe specials in Midtown's 42BELOW, which has stealthily become one of the more culinary corridors in Manhattan

07/31/2026

High above Manhattan, a new chapter has been written for one of New York City’s most iconic destinations.

C&A Seneca Construction recently completed the much-buzzed about renovation of Peak with Priceless and Avenue Sky Lounge at The Edge in Hudson Yards, helping bring Tao Group Hospitality’s latest vision to life. The project adds another milestone to the company’s growing portfolio of landmark hospitality destinations across New York City.

As C&A Seneca celebrates a century of craftsmanship, the fourth-generation family-owned company continues to shape the city’s hospitality landscape through complex, design-driven projects. With more than $1 billion in completed New York City construction and nearly 25 years focused on hospitality, the firm has become a trusted construction partner for leading developers and hospitality brands.

From iconic restaurants and nightlife venues to luxury residential amenities, C&A Seneca continues to build the spaces where New Yorkers and visitors come together to experience the city at its best.

Article by: Dezeen Dan Howarth

07/28/2026

New Yorkers spend more on ice cream than anyone else in the U.S. and if there’s one neighborhood redefining the city’s dessert map, it’s 42BELOW NYC, Midtown Manhattan’s new culinary pocket - stretching roughly from 30th St / K-Town to Times Square. From artisanal gelato and handcrafted French macarons to Korean bingsoo and Nikkei-inspired soft serve, see Found NY’s guide highlighting the must-visit spots putting on this Manhattan neighborhood.

Papa San (501 W 34th) Lucuma soft serve, vegan desserts & Nikkei-inspired sweets
(488 7th Ave) Handcrafted macarons & decadent ice cream sandwiches
(108 W 33rd) Fresh artisanal gelato & inventive flavors made daily
Wafels & Dinges(6th Ave & W 42nd) —Belgian waffles loaded with ice cream and every topping imaginable
Sugar Factory🎀(694 8th Ave) Over-the-top milkshakes, sundaes & candy creations
The Gyro Project 🧿🌀(505 W 37th) Home of the signature Frozen Baklava Sundae
Grace Street Coffee Roasters(17 W 32nd) Korean bingsoo & silky soft serve
TOUS les JOURS (31 W 32nd) Seasonal bingsoo, cakes & refreshing desserts
Amorino Times Square 🍦(721 8th Ave) Iconic flower-shaped Italian gelato

07/24/2026

The industry’s most influential minds—all under one roof.
Elevate 2026 returns to Miami for YEAR 4; December 7–9 at the Kimpton EPIC Hotel, bringing together the visionaries redefining luxury multifamily, branded residences, hospitality, architecture, design, wellness, and the future of vertical living.

This isn’t just another conference—it’s where tomorrow’s trends are discussed before they hit the headlines.
Past stages have welcomed executives and innovators from One&Only Resorts, Hyatt Hotels, Clinique La Prairie, Related Ross, Naftali Group, Douglas Elliman, Forbes Global Properties, JDS Development Group, RXR, Flow Life, Terra Group, Waldorf Astoria Hotels & Resorts, and many more—sharing exclusive insights on the evolution of luxury living, branded residential experiences, hospitality-driven development, wellness integration, and the future of high-rise communities.
If luxury real estate is your thing, this is the room you want to be in.

📍 Kimpton EPIC Hotel | Miami
📅 December 7–9, 2026

With Elevate selling out year after year, we encourage you to reserve your spot early. Use promo code HUNDRED150 to save $150 on registration.
For sponsorships, please contact [email protected]

07/23/2026

Some of the city’s most beautiful old buildings are getting second lives right now, and the transformations are exciting:

Take 95 Madison Ave (The Emmet Building) — This 1912 Gothic Revival, office tower in NoMad, once home to Dr. Thomas Addis Emmet’s medical offices and a rooftop “swimming plunge,” is becoming 63 luxury condos, transforming a 114-year-old Beaux-Arts icon into one of NoMad’s premier luxury residential addresses. Every terra cotta piece (yes: Gargoyles galore!) was numbered by hand and meticulously restored by masters; the goal: putting the original facade back exactly as it was. Developed by Sunlight Development and NuVerse Advisors, with stunning interiors by the uber-talented & Hundred Stories friend Paris Forino, the project demonstrates how historic preservation and contemporary design can come together to create an exceptional new chapter for a New York City landmark.

One Wall Street — Once headquarters of the Irving Trust Company, this 1931 Art Deco masterpiece by Ralph Walker (aka “the architect of the century”) is now the largest office-to-residential conversion in NYC history — 566 homes, plus the jaw-dropping mosaic “Red Room” banking hall restored and reopened as the ultimate luxury shoe salon for the French fashion retailer, Printemps.

The Flatiron Building— 120+ years as a commercial icon, now condos. For the first time ever, its facade is now lit up at night.

07/20/2026

Some of the city’s most beautiful old buildings are getting second lives right now, and the transformations are exciting:

Take 95 Madison Ave (The Emmet Building) — This 1912 Gothic Revival, office tower in NoMad, once home to Dr. Thomas Addis Emmet’s medical offices and a rooftop “swimming plunge,” is becoming 63 luxury condos, transforming a 114-year-old Beaux-Arts icon into one of NoMad’s premier luxury residential addresses. Every terra cotta piece (yes: Gargoyles galore!) was numbered by hand and meticulously restored by masters; the goal: putting the original facade back exactly as it was. Developed by Sunlight Development and NuVerse Advisors, with stunning interiors by the uber-talented & Hundred Stories friend Paris Forino, the project demonstrates how historic preservation and contemporary design can come together to create an exceptional new chapter for a New York City landmark.


One Wall Street — Once headquarters of the Irving Trust Company, this 1931 Art Deco masterpiece by Ralph Walker (aka “the architect of the century”) is now the largest office-to-residential conversion in NYC history — 566 homes, plus the jaw-dropping mosaic “Red Room” banking hall restored and reopened as the ultimate luxury shoe salon for the French fashion retailer, Printemps.


The Flatiron Building— 120+ years as a commercial icon, now condos. For the first time ever, its facade is now lit up at night.


160 Water Street (Pearl House) — A 1970s office slab in the Seaport turned into 588 rental apartments — proof it’s not just pre-war beauties getting new life.
New York keeps its bones and just builds a new life around them.

07/20/2026

Some buildings have a view. The Greenwich has an altitude.

Rising 912 feet above the Financial District, Rafael Viñoly’s final Manhattan masterpiece puts its most coveted real estate at the top — not for a lucky few penthouse owners, but for every resident. The top three floors are given over entirely to amenities: a 50-foot saltwater lap pool wrapped in glass, a spa, sauna, fitness center, private dining room, and a screening room, all suspended over 800 feet in the sky with views of the Hudson, the Statue of Liberty, and the Manhattan skyline.

It’s part of a bigger shift in luxury design. Across the city, developers are drawing on Korean wellness culture — hot-cold plunge pools, spa rituals, restorative treatment rooms — to meet growing demand for amenities that do more than impress. They restore.
And the timing couldn’t be better. Downtown’s luxury market is having a moment, with new development activity across Manhattan continuing to surge even as the city navigates new tax policy on second homes. Buildings like The Greenwich aren’t just riding that wave, they’re setting the standard for what’s next.