04/24/2026
This past weekend, the 12th edition of the Premier League Mornings Live Fan Festival was held in Tampa Bay, bringing thousands of supporters together at Armature Works for a two-day celebration of soccer.
Fans got to experience a full matchday atmosphere, with live match broadcasts, interactive soccer activations, club mascots, and the opportunity to see the Premier League Trophy up close—alongside appearances from current and former Premier League stars.
The Consumer Lifestyle and Sports team was proud to support PR efforts around the event, helping drive awareness, media engagement, and on-the-ground storytelling across the weekend.
The activation delivered strong results across earned media and talent access, with coverage spanning local broadcast affiliates across ABC, NBC, FOX, and CBS, as well as national outlets such as GOAL, and local publications including the Tampa Bay Times.
In the lead-up to the festival, we also supported a dedicated media tour featuring Premier League legends Alan Shearer and Theo Walcott, helping generate early coverage and build momentum ahead of the event.
We’re proud to support events that bring global sport closer to fans and continue to grow the Premier League’s presence in the U.S.