Kinesso

A Marketing Intelligence Engine

01/28/2020

“What does it mean to be responsible in the digital age? We take accountability for the way the data is sourced, for the way our data science is curated, and the way our technology works. Data is an abstraction of a human and it deserves all the dignity that we give people.” – Sheila Colcasure, Global Chief Digital Responsibility & Public Policy Officer, Kinesso.

Celebrate with us by listening to our Privacy Compliance & Data Ethics episode of featuring Sheila and hosted by Graham Wilkinson, EVP Product Innovation, Kinesso. https://bit.ly/2RwCZ9W

01/20/2020

Today, Kinesso honors the life and legacy of Martin Luther King Jr.

01/01/2020

Wishing you a Happy New Year! 🎉🎆 #2020

12/23/2019

From all of us here at Kinesso, we hope you have a Happy Holiday season!☃️

12/18/2019

Happy to introduce our new : "All Jargon Aside", hosted by our very own Graham Wilkinson, EVP of Product Innovation! Tune in to episode one to hear Graham and Sheila Colclasure, Kinesso's Chief Global Digital Responsibility and Public Policy Officer, dive into and - Link in bio!

12/17/2019

In today's edition of , we asked our CFO, Ian Courts to share his team's top priorities for the new year. Ian said:

"One of the key premises of Kinesso is to improve marketing performance on behalf of our clients by being smarter, faster, and more efficient. As we introduce Kinesso’s offerings to our markets around the world our finance community must align with those same ambitions and values remaining rigorous in our financial management, whilst being agile, adaptable and efficient in our client delivery. Kinesso Finance have a unique opportunity to be at the centre of IPG’s continued evolution, it’s an exciting place to be!"

12/13/2019

This week on , we asked Vincent Paolozzi, our Chief Investment Officer, to share what he looks for when evaluating potential partners. Here is his 3 part strategy:

"When we develop relationships with partners we are essentially looking for three core components to our partnerships. First, how our partners work with us to transparently create brand safe and trusted buying environments. Next, how they can help us connect the dots to targeted audience addressability allowing us to understand how we match and buy our clients consumers at scale. Lastly, we look for partners that help us ultimately drive differentiated value for our clients to achieve their business goals and objectives."

12/12/2019

The Kinesso NYC family celebrates the holidays with a happy hour, plenty of desserts & a gingerbread house contest!

12/10/2019

First podcast coming soon! Stay tuned...🎧

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