ClearStage

06/29/2024

OpenAI's Rockset acquisition could lay the foundation for the next wave of innovations in digital marketing

02/14/2024

Good news for publishers. A bump
From 68% to 80% revenue share for Google AdSense.

Google is giving greater focus and consideration to publishers and partners based on revenue streams they create for the company. AdSense has shifted to an eCPM payment model for publishers, and the company has vowed more support YouTube creators.

02/11/2024

I’m always reminded of a past experience when I see the updated ad rates and the need for a fully integrated marketing strategy.

I had recently taken on a client years ago, and the rational was that they were changing from their existing agency.

The client had run a Super Bowl commercial a few months earlier and hasn’t received the lift they expected.

The previous agency hadn’t been able to give a good enough reason for the failure.

Turns out, it was very simple: the client had spent millions on a Super Bowl commercial but hadn’t taken even the most basic steps in preparing all of their first-touch entry points.

The most basic error…they spent all that commercial money but didn’t even have paid search campaigns.

The result…millions saw the television commercial but when they searched for the client brand, all of the competitors ranked in the top spot with the client link nestled below as an organic result only.

It was a lesson learned by the client and one all companies inderstand now: users might be exposed to your brand via many other channels, both online and offline. But the first action they take will often be a search. And while a strong SEO strategy is important, it needs to work in tandem with paid search to ensure competitors don’t leapfrog your brand and take away traffic from people actively seeking your brand.

11/15/2023

At SMX today, Brian Provost, the SVP & GM at Yahoo said the new Yahoo will be launching soon.

10/18/2023

Research has shown that only about 8% of company leaders excel at both strategy and ex*****on. But more and more, we need leaders who can do both. Leaders who master both strategy and ex*****on start by building a bold but executable strategy, addressin...

09/29/2023

Microsoft Corp. discussed selling its Bing search engine to Apple Inc. around 2020, a deal that would have replaced Google as the default option on the iPhone maker’s devices, according to people with knowledge of the matter.

09/26/2023

"There should not be one ounce of trust left that any advertiser has in Google Ads."

07/21/2023

Google's Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies.

07/21/2023

Here are the top 4 things to tell your SEO clients about GA4:

1️⃣ It’s REALLY different than UA
2️⃣ Engagement rate is NOT reverse bounce rate
3️⃣ Your data will not match between GA4 & UA
4️⃣ BigQuery exporting built into the settings (use it!)

Want the details? Find them in Dana DiTomaso’s video here: ➡️ https://mz.cm/3Q6dJGf

04/05/2023

https://www.mediapost.com/publications/article/384084/what-happened-to-account-based-marketing.html

Somewhere down the line, account-based marketing (ABM) became a technology platform. Where did it go wrong?

03/12/2023

Data is invading every nook and cranny of every team, department, and company in every industry, everywhere. Developing the talent needed to take full advantage must be a high priority. Indeed, everyone must be able to contribute to improving data quali...

02/23/2023

https://www.searchenginejournal.com/linkedin-introduces-seo-tools-for-articles/480894/

Discover how to optimize your LinkedIn presence with new SEO tools, content display options, and newsletter features.