05/24/2024
The traditional marketing funnel to the digital marketing funnel.
E-commerce marketing funnel
An e-commerce marketing funnel can include the following stages that focus on attracting and retaining customers:
Awareness: Build awareness of your e-commerce business.
Consideration: Build the brand.
Differentiation: Stand out in the business category.
Purchase: Reach shoppers most likely to purchase.
Brand readiness: Increase the potential for shoppers to make return purchases.
Social media marketing funnel
A social media marketing funnel can include these stages that turn a customer with brand awareness into a customer who is an advocate:
Awareness: Attract potential customers unaware of your brand, product, or service.
Consideration: Stand out among your competitors so potential customers have a good impression of your brand, product, or service.
Action: Convince potential customers to act and make a purchase.
Engagement: Keep customers engaged after they make a purchase so your brand, product, or service remains top-of-mind and in the spotlight.
Advocacy: Build trust with customers so they recommend your brand, product, or service to others.
Content marketing funnel
A content marketing funnel can include these stages to help marketers organize and focus their content:
Awareness: Build web pages, blogs, social media posts, infographics, and podcasts.
Evaluation: Focus on surveys, email, webinars, and educational events.
Conversion: Provide customer success stories, webinars, specifications, and demos.
Key takeaways
The key takeaways for funnels are:
There isn’t a single funnel that fits all needs.
Funnels are created for general sales and marketing needs.
Funnels are also created for specialized areas of marketing.
Effective marketing efforts incorporate funnels to optimize desired outcomes.