Ayatana XP

Ayatana XP Ayatana XP is an agency dedicated to creating strategic, integrated, multi-sensory experiences that drive brand advocacy.

Field Marketing Strategy & Ex*****on, Experiential Design & Production, Partnerships & Sponsorships, Advocacy & Influencer Programming, and Consulting Services

09/16/2026

From coast to coast, purpose became participation. 🌊

We helped Gray Whale bring its partnership with Surfrider to life through a five-market beach cleanup series rooted in the brand’s coastal lifestyle and commitment to conservation.

Across Santa Cruz, Cape Cod, Asbury Park, Santa Monica and Miami Beach, 318 volunteers came together to collect 154 bags and more than 415 lbs of trash from local shorelines.

More than a cleanup, the series created meaningful community moments while seamlessly connecting purpose-driven engagement to on-premise conversion.

5 events. One shared commitment to protecting the places that inspire the brand.

AyatanaXP

09/08/2026

🥜🍓 Peanut Butter Jelly Time hit different in Huntington Beach.

For the California Sales Meeting with PRUSA + SGWS, our team crashed the agenda Skrewball-style blitzing the room in custom PB&J gear and putting the new Skrewball 100ml cans directly into the hands of the attendees.

And because peanut butter deserves jelly, every can came paired with an Uncrustable for the ultimate PB&J moment.

A quick-hit surprise, a whole lot of energy, and one very Skrewball way to make a product launch impossible to miss.

08/16/2026

From Iceland to New Orleans. ❄️

For Tales of the Cocktail 2026 in New Orleans, we concepted and produced the Reyka Cold Plunge Club, transforming the iconic Brennan’s into an immersive Icelandic-inspired escape built around Reyka Vodka’s Made of Iceland spirit.

Designed as a refreshing reset in the middle of one of the industry’s busiest weeks, guests moved through a curated journey of preparation → cold plunge → recovery → celebration, with Reyka woven into every step of the experience.

Part hospitality, part adventure, and definitely not your average Tales activation.

Cold plunges. Cold Reyka. One very memorable adventure on a very hot New Orleans day. 🧊

AyatanaXP

08/16/2026

Looking back on the sun, sand, and Saint James. ☀️🏐🧋

Chicago showed up, and so did we. We spent a weekend serving ice-cold Saint James Half & Half Iced Tea while creating the ultimate summer hangout spot.

From beach volleyball and bracelet making to cozy lounge spaces, co****le, and a larger-than-life sand sculpture, every detail was designed to capture the spirit of summer. Guests enjoyed classic beach bites, cooled off with refreshing snow cones and Saint James Half & Half Iced Tea, and stopped by the photo booth to capture amazing memories.

Nothing beats seeing friends come together, meeting new faces, and sharing unforgettable moments over great drinks. Here’s to an incredible weekend in Chicago. 🍋🫖

08/10/2026

Another great stop on our Sunset Showdown Challenge Tour with Anthem was in Phoenix, AZ. Check out all the action here!! Karlie Louise Photography 📸

08/10/2026

Another look at the ANTHEM Sunset Showdown event series… this time the showdown took us to Park And Field in Chicago, IL

Karlie Louise Photography 📸

08/10/2026

This summer, the Anthem Sunset Showdown brought a little western heat to Phoenix, Chicago, and New York City. 🤠

Across the three-city tour, guests participated in head-to-head interactive pre-roll challenges highlighting Anthem Bold. Guided by highly knowledgeable budtenders who hosted each showdown, who walked participants through the experience, and continued the conversation with deeper education around the different Anthem strains available on-site.

Beyond the competition, each stop brought the Sunset Showdown world to life with live music, line dancing, BBQ-inspired bites, custom engraved Zippos, personalized western hats, and plenty of western flair.

And because no showdown is complete without one… the mechanical bull. 🐂

Three cities. Plenty of competition. One seriously bold summer. Karlie Louise Photography 📸

ANTHEM

08/05/2026

We headed down to New Orleans with Teremana Tequila Tequila for the 24th annual Tales of the Cocktail, bringing Share the Table, Share the Mana to the beautiful Il Mercato in the Lower Garden District.

Hosted by Global Trade Advocacy Lead Justin Noel and Global Brand Ambassador Alan Ruesga-Pelayo, the evening brought together more than 250 members of the global bartending and hospitality community for a celebration rooted in mentorship, craftsmanship and connection.

Guests explored seven featured bars led by bartenders from the U.S., Mexico, Canada and Puerto Rico, each with an original cocktail inspired by a different stage of the Teremana process. Between industry education, curated bites and personalized laser-engraved copper bangles, every touchpoint celebrated the people and passion behind the trade.

A local New Orleans brass band brought the energy throughout cocktail hour before leading guests in a lively procession into dinner an authentically New Orleans moment that set the tone for the evening ahead.

From there, 120 early RSVP guests gathered around the table for a specially curated dinner filled with stories, laughter, mentorship, and appreciation for the industry.

There was plenty of mana to go around; see you next year TOTC!

EventProduction

08/05/2026

Another look at the Select Better Challenge, this time breaking down all the NYC action! Follow for more experiential content and events!

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