Ayatana XP

Ayatana XP Ayatana XP is an agency dedicated to creating strategic, integrated, multi-sensory experiences that drive brand advocacy.

Field Marketing Strategy & Ex*****on, Experiential Design & Production, Partnerships & Sponsorships, Advocacy & Influencer Programming, and Consulting Services

05/16/2026

ICE-COLD. LOUD. CHAMPIONSHIP ENERGY. 🦌⚾️

LSU was the first showing of our 5 market NCAA takeover and Baton Rouge understood the assignment.

Reigning champs on the field and the debut of the brand new Jägermeister Stag Toss experience.

This is what game day should feel like.

03/10/2026

If you were there… you know.

Burns Distilled 2026 transformed into something truly unforgettable. In a grand old bank reborn, whisky flowed, the haggis glistened, music soared, and the words of Robert Burns echoed through every vaulted corner.

Led by world renown Burns performer Andrew Weir and guided through four extraordinary pours by legendary Whisky Ambassadors Ewan & Jack Morgan (, , & ), the evenings were nothing short of magical.

With stunning performances from Cherrye J. Davis, Jenna Nicholls, Jefferson Hamer — and the incomparable Jolly Beggars under the direction of Steve Gibb, we raised our glasses to friendship, verse, and the enduring spirit of Scotland’s hero bard.

To everyone who joined us… thank you.
�You made this year extraordinary!

Until next year… 🥃✨

12/25/2025

This holiday season we are Making Creams Come True at the first ever Williamsburg Winter Village in Brooklyn, NY. ❄️

Each weekend in December our Sampling Team showed up to offer up the special Kahlua x Dunkin Caramel Swirl collab to guests, reaching over 5,000 attendees!

In the village, Kahlua Espresso Martinis were raising spirits, while the Kahlunkin Hot Chocolates were warming the soul. espresso martini☕️

This is one winter market that was sure to jingle your bells! 🎊

Holiday magic popped up in NYC ✨
On December 6th, Poppi Soda took over The Chelsea Triangle in the Meatpacking District,...
12/25/2025

Holiday magic popped up in NYC ✨

On December 6th, Poppi Soda took over The Chelsea Triangle in the Meatpacking District, spreading seasonal cheer to more than 10,000 passersby.

Throughout the day, we distributed over 7,000 cans, featuring holiday favorites Cranberry Fizz and Ginger Fizz alongside Poppi’s core lineup. Paired with immersive displays, a festive photobooth, and fun giveaways we kept the cheer going.

No snowflakes in sight, but there was plenty of holiday sparkle in the air.

NYC showed up. Poppi popped off. 🎄✨🥤

12/25/2025

The House of High: A Cannabis Imaginarium

A multi-week immersive experience we concepted and brought to life for Curaleaf, transforming The Travel Agency in SoHo into a sensory playground for curious minds.

From November 6 through December 1, guests were invited to explore three distinct brand worlds under one roof:

• FIND: an AI-powered photobooth transforming guests into vintage pop art icons, plus a robotic arm sketching custom caricatures into surreal scenes to take home

• Grassroots: a hands-on sensory journey featuring visual flower inspection, nosing experiences, and an interactive spinning strain wall for deeper education

• Select: a tech-forward digital product gallery paired with a touchscreen product quiz guiding guests to their perfect v**e

The experience kicked-off with a private VIP influencer night and continued for weeks, welcoming thousands of visitors into a space designed to immerse, educate, and inspire.

More than a cannabis gallery… it was an invitation to explore.

influencers newyorkcity

12/25/2025

Agave showed up strong this November here in New York.

We were honored to concept and bring to life an unforgettable Día de Mu***os celebration with two of our favorite Pernod Ricard brands, and , at the US-Mexico Chamber of Commerce’s 4th Annual Día de Mu***os Party in Brooklyn.

From single-village mezcal pours and a specialty margarita to an interactive AI photobooth that transformed guests into ofrenda-ready icons; the vibes were high, the looks were iconic, and the agave was flowing.

Hundreds gathered. Culture was celebrated.
This is how you honor tradition and turn up the experience.

For more pictures from the event visit www.usmcocne.org

10/11/2025

Welcome to The House of High: A Cannabis Imaginarium 🌿🗽 an imaginative escape built from the ground up by our team for .usa at Hall of Flowers NYC.

Part art installation, part education hub, part interactive playground… this 20x18 footprint reimagined what a cannabis expo experience could be. Guests stepped through a journey of discovery across four immersive brand worlds:

✨ The Outdoor NYC Park – a lush green entry scene complete with hedges, wild postings, and a custom hot dog cart serving up samples from Curaleaf’s family of brands (clock tower set to 4:20, of course).

🎶 The Anthem Record Store – a retro-inspired listening lounge behind an MTA turnstile where guests browsed curated vinyl, pulled samples from a coin-op vending machine, and chilled on a 10-foot subway bench.

🌿 The Grassroots Lounge – a laid-back brick-walled hideaway featuring a strain education gallery and a custom-built 3D-printed wall of rotating cubes — each unlocking a new cannabis strain story.

💡 The Select Townhouse – where technology met artistry. Guests explored digital product galleries and stepped into the spotlight for an AI caricature sketching robot moment — transforming selfies into digital scenes from NYC skylines to being a LEGO Mayor.

Thousands of industry insiders, buyers, and media explored Curaleaf’s world of premium brands, sparked real education conversations, and got a glimpse at the future of cannabis culture — high design, high imagination, high impact.

10/06/2025

We’re winding down Fever-Tree’s Endless Summer Spritz multi-market campaign, closing out our final cities of Chicago and Atlanta in the next two weeks.

Thus far we’ve brought refreshing moments to San Francisco, Austin, and Denver - serving over 1,200 cocktail samples and sharing more than 4,000 cans per market at our street activations.

Guests were able to try the Grapefruit Paloma and Ginger Beer Mule, crafted with Ritual Zero Proof Tequila & Whiskey, while taking home a few cans to recreate their own spritz experience.

Enjoy this quick sizzle of some of the best moments during our Denver, CO activation! Cheers!



10/03/2025

To launch the NEW Saint James Juicy Peach x Juicy Couture collab, we transformed an entire street into the ultimate Y2K-inspired high school takeover. 🍑

📚 Our “students” checked into Saint James High, dug through their lockers, snapped student ID pics, and posed with the GIANT Juicy Peach (yes, the one from a certain someone’s IG vid 👀).

📞 At Velvet Peach FM, the school’s hottest radio station, they called in on vintage pink Razr phones to win limited edition collab track suits, lip gloss sets + more.

🎶 Just outside the school in the parking lot, our DJ spun 2000s bangers while the Saint James truck dropped over 6,000 ice-cold Juicy Peach bottles.

After getting peachy + swagged up, squads hung out on the SJHS field + bleachers, played ball, and lived their Juicy era dreams.

From concept to build to activation, this one was giving major vibes, totally iconic, bringing the Juicy era back to life 🍑✨

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