Simulmedia

Name: Simulmedia
Address: 401 Park Avenue South, 11th Floor, New York, NY, 10016, US
Telephone: +16462015352

Simulmedia is the leader in cross-channel TV advertising with its TV+® platform. For more information, visit www.simulmedia.com and www.playerwon.com.

Founded In 2008, Simulmedia pioneered a data-first, digital approach to TV ad placement and optimization that changed TV advertising forever. With TV+, Simulmedia helps advertisers and agencies quickly and effectively reach viewers scattered across both linear television and connected TV at guaranteed scale without wasteful duplication. Simulmedia has planned and executed successful TV campaigns f

or hundreds of brands, including Experian, WarnerMedia, Zelle, Disney, 1-800-FLOWERS, Monster, Electrolux, Rover, Nordstrom, King’s Hawaiian, and many more. In addition, Simulmedia allows brands to extend their reach and connect with elusive younger audiences via PlayerWON™, the first engagement and monetization platform for free-to-play PC and console video games.

12/20/2024

🎄✨ **Our Top 5 Christmas Ads of 2024: A Festive Feast for the Eyes and Heart!** ✨🎄

It’s that magical time of year when holiday ads bring warmth, joy, and a touch of sparkle to our screens. This isn’t a ranking—it’s our handpicked favorites that capture the spirit of the season in unique ways. Let’s dive in:

1️⃣ Coca-Cola

👉 [Watch Here](https://hubs.la/Q0301dlR0)

This AI-powered masterpiece blends tradition and innovation, showcasing trending tech while reminding us why Coca-Cola owns the title of *iconic Christmas ads king*.

2️⃣ Disney: 'The Boy and the Octopus

👉 [Watch Here](https://hubs.la/Q030127H0)

Holiday magic meets Disney magic in this heartwarming story of friendship, wonder, and everything we love about the season.

3️⃣ Boots UK

👉 [Watch Here](https://hubs.la/Q0301dWp0)

Mrs. Claus takes the lead, showing the power of women in this clever and empowering twist. Santa’s “grey cardinal” shines brightly in this holiday delight!

4️⃣ Cartier

👉 [Watch Here](https://hubs.la/Q03017Vj0)

Luxury at its finest. Cartier’s ad is a perfect mix of glamour, celebrity sparkle, and festive sophistication—everything you’d expect from the brand.

5️⃣ Barbour

👉 [Watch Here](https://hubs.la/Q03015Qk0)

Featuring Shaun the Sheep, this ad is a blend of warmth, festive fun, and British charm. It’s heartfelt, entertaining, and anything but ordinary!

🎥 These ads remind us of the creativity and emotion that make holiday campaigns unforgettable.

💬 Which one’s your favorite? Or did we miss one you love? Share your thoughts below! 👇

12/19/2024

🎥 The Year in CTV Trends: What Defined 2024 & What’s Next for 2025
https://hubs.la/Q030b8kW0
As the year wraps up, it’s time to look back and ahead! Our new YouTube series with Dave Morgan, CEO, explores:
📊 Key CTV trends that shaped 2024
💡 Technologies and ad formats driving 2025
📈 How small & regional businesses can win with CTV
🤖 The role of AI-powered tools in ad creation

👉 Catch the full series now:https://hubs.la/Q030b8kW0

💬 Which trend do you think will dominate in 2025?

12/17/2024

💊Pharma Marketers, This One’s for You! 🎥
https://hubs.la/Q02_XQjd0
Our new series at Simulmedia YouTube Channel with Jason Wittmer breaks down everything you need to know:
🔹 Top trends shaping 2024 & beyond
🔹 HIPAA-compliant targeting secrets
🔹 Effective RX ad strategies & measuring success

📺 Watch now for actionable insights: https://hubs.la/Q02_XQjd0

💬 Which topic are you most excited about? Let’s discuss! 👇

12/11/2024

🎥 2024’s Streaming Wars: Who Came Out on Top?
https://hubs.la/Q02_dK_s0
As the year winds down, the battle for streaming supremacy has reached its peak. Some platforms soared to new heights, while others fought to hold their ground. The question is: which streaming service claimed the crown in 2024?

💬 Curious about the winners? Dive into our latest article to uncover the top players and what propelled them to success.

👉 Read the full story
Which platform do you think dominated 2024? Share your predictions below! 👇

12/03/2024

💡 Think National TV Ads Are Out of Reach? Think Again! 📺
https://hubs.ly/Q02-6G200
National TV advertising in 2024 is more strategic than ever. While prime-time slots can cost up to $500K for 30 seconds, targeting the right audience at the right time unlocks incredible value.
Explore how national TV can fit your budget! - https://hubs.ly/Q02-6G200

💬 What’s your take—still think national TV is too expensive? Let’s discuss below! 👇

11/27/2024

🎥Our YouTube is Your Shortcut to TV Advertising Mastery! 📺
https://hubs.la/Q02ZJ90q0 - Subscribe Now! 🔔
📚 Packed with essential knowledge and real-world tips, it’s not just content—it’s your competitive edge.
💡 Here’s what’s waiting for you:
✅ Expert advice from ad tech pros
✅ Practical strategies to level up your campaigns
✅ Deep dives into data-driven success
🎥 Don’t just watch—engage, share, comment and grow with us!

11/26/2024

📺💲From $0 to over $1 million — that’s the vast spectrum of costs for creating a TV commercial.
https://hubs.la/Q02ZwDzG0
Find out the true cost of TV ad production in 2024 and why today TV ad is a chance for businesses of all sizes

11/21/2024

📺💲The investment in TV campaigns for the first six months 2024 reached $380 million.
https://hubs.la/Q02Z1PHV0
More than 70% of households in the USA still subscribe to traditional cable or satellite TV, so advertisers still need Linear TV. It still delivers unmatched reach and credibility, especially among audiences less engaged on CTV.
💡 The key? A brandformance TV strategy—combining linear’s broad reach with CTV’s precision to maximize impact. Linear builds trust and awareness, while CTV ensures targeting and agility. Together, they’re a winning combination for today’s advertisers.

Curious how this approach works? Discover more in our latest article: https://hubs.la/Q02Z1PHV0

11/20/2024

Meet our CEO Dave Morgan in London on December 9. He will talk about the future of the media at Coalition for Innovative Media Measurement (CIMM).

11/19/2024

📺 TV Viewing Surges Back to Pandemic Levels!
https://www.simulmedia.com/blog/ctv-viewership-trends
📊Streaming now dominates with 41% of total TV usage, led by platforms like YouTube. Reality TV reigns supreme, while viewing hours have soared back to pandemic-era peaks.

✏️These are just a few of the trends reshaping the 2024 TV landscape.

Curious about what else is transforming how audiences engage with content?
👉 Uncover the full story: https://www.simulmedia.com/blog/ctv-viewership-trends
💬 Which trend do you think will be the biggest game-changer for advertisers? Let’s talk! 👇

11/18/2024

🎯 The Future of Pharma Marketing Is Here! 💊📺
Healthcare brands are transforming how they connect with patients, leveraging cutting-edge technologies, new FDA rules, and omnichannel strategies to revolutionize the industry.
https://hubs.la/Q02Yvpb80

11/13/2024

📺 CTV: Advertising’s Double-Edged Sword 🎯
https://hubs.la/Q02Y1ZDK0
Connected TV offers advertisers unprecedented reach and precision yet comes with its own set of challenges—from platform fragmentation and high CPMs to privacy and ad fatigue.
We have some ideas on how to navigate these complexities. Described them in our article - https://hubs.la/Q02Y1ZDK0
💬 Which challenge resonates most with you? Let’s talk solutions!

Address

401 Park Avenue South, 11th Floor
New York, NY
10016

Telephone

+16462015352

Website

http://www.simulmedia.com/

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Our Story

Simulmedia is a New York based technology company that gives advertisers and their agencies powerful advanced TV solutions with full transparency on media reporting, marketing outcomes, competitive insights, and pricing. Powered by the company’s patented VAMOS software platform, Simulmedia’s Transparent TV™ product delivers more effective national ad campaigns, featuring both premium over-the-top (OTT) and national linear TV inventory, at massive scale for dozens of top marketers. That’s because Transparent TV reaches a higher percentage of any brand’s target audience or prospects and guarantees a better ROI than any other TV solution in the world.