05/09/2025
As an extension of the ASICS I MOVE ME™ North America campaign, Crafted was tasked with the challenge of bringing the new GT-2000 line of men’s, women’s and dual-gender, long-distance footwear ensemble to the market.
Through compelling visual storytelling, digital marketing, and out-of-home activations, the GT-2000 flooded the runners market on the web and in stores.