08/27/2026
WINNER! Congratulations to our client, Travel Wisconsin (Travel Wisconsin), and our TURNER team on a prestigious U.S. Travel Association (U.S. Travel Association) ESTO Innovation Award for our campaign, Launching Film Wisconsin - With A Cherry on Top. Facing a dual challenge of boosting winter visitation in Door County and proving the case for a new state film incentive, Travel Wisconsin didn’t wait for Hollywood to discover the state - they produced their own holiday rom-com, A Cherry Pie Christmas, showcasing Wisconsin’s communities and charm as a winter destination. The campaign generated 180+ media placements, 628M+ impressions, and a 7.24% lift in holiday lodging revenue. More importantly, it served as a proof of concept behind the 2026 launch of Film Wisconsin - a statewide film commission set to drive economic impact well beyond this one project.