OBERLAND

05/02/2024

Thank you AdAge for the fresh ink. When Billie Jean King is firing tennis balls at your head--- you better pay attention! Big UPs to client/partner E.L.F. who knows how to empower their audience.

01/26/2023

A that is still relevant. It shouldn't be.

In 2019, we created a series of short videos that address microaggressions and unconscious bias that we have witnessed, seen and heard of in the industry.

Double standards are lowering our standards. Nothing changes if we don't.

Find the rest of our agency initiative at https://bit.ly/3j8Czao.

01/18/2023

OBERLAND's co-founder and chief creative officer, Bill Oberlander, expects that a) we'll see some interesting purpose-focused advertising during the upcoming Super Bowl broadcast, and b) haters are gonna come out of the woodwork to slam it.

His advice? Not. So. Fast.

Oberland co-founder and chief creative officer Bill Oberlander makes the case for values-driven messaging and marketing – even amid growing criticism of so-called ‘purpose-washing.’

01/17/2023

Our latest spot with Thinx—But not the underwear-destroying kind.

Learn more about the making of the ad & Thinx's game-changing, affordable period underwear here: https://bit.ly/3XggK7N

01/11/2023

The proposition that "people pay more when businesses care" isn't just correct. It’s profitable.

Read OBERLAND co-founder and CEO Drew Train's recommended strategies to help for-profit enterprises enter the purpose space.

OBERLAND CEO Drew Train shares examples of where purpose, properly employed, can make a real difference for a brand.

12/15/2022

So much depends on your point of view. Behind the scenes of a pitch at OBERLAND.

12/13/2022

President Biden signed the Respect for Marriage Act today, a bill which will require states to recognize same-sex and in*******al marriages from other states.

This is a huge, bipartisan milestone. It also shouldn’t have to happen.

We should not have to worry about the Supreme Court overturning Obergefell v. Hodges. We should not have to worry about the Supreme Court overturning Loving v. Virginia. And we should not have had to worry about the overturning of Roe v. Wade.

While we can celebrate the safeguarding of LGBTQIA+ rights, we can’t ignore the attacks on trans rights and the policing of sexuality in schools. In our personal lives, in our workplaces, and in our government, we must continue to protect the lives, loves, and joy of all LGBTQ people.

12/12/2022

Holiday karaoke with the creative department: We came, we sang, we broke the machine (3x).

Listen to our full karaoke setlist here: https://spoti.fi/3FHVvFs 🎶 🎤

12/09/2022

Meet Kate Charles.

Kate is OBERLAND's Chief Strategy Officer and Managing Partner.

Kate's home state is Minnesota. She loves puzzles, her kids, and her dog Bronx. You know that iconic Super Bowl XLVII Oreo's "dunk in the dark" tweet? That was her idea.

Get to know Kate and her work with OBERLAND more here: https://bit.ly/3W5QkV7

11/28/2022

Great team name!

Our company volleyball team “The AdLobs” may have lost every game—and taken a few injuries to the face—but we’re undefeated in our hearts.

If you ever attend a game, make sure to shout our signature cheer (thank you, Icona Pop & Charli XCX): I DON’T CARE! ADLOB IT!

A very special shout out to team captains Ronni Chow and Laura Moore, as well as Arnau Bosc, Olivia Grace, Zora Shaw, Adriene Vento, Cameron Scott, & Team Mom Kate Charles.

11/28/2022

Our company volleyball team “The AdLobs” may have lost every game—and taken a few injuries to the face—but we’re undefeated in our hearts.

If you ever attend a game, make sure to shout our signature cheer (thank you, Icona Pop & Charli XCX): I DON’T CARE! ADLOB IT!

A very special shout out to team captains Ronni Chow and Laura Moore, as well as Arnau Bosc, Olivia Grace, Zora Shaw, Adriene Vento, Cameron Scott, & Team Mom Kate Charles.

11/20/2022

Fighting the GOOD fight!

Hours of work, long nights, a healthy dose of inspiration, passion and sweat and yes, a little blood. All worth it in the end: Our Thinx work took home a Campaign US BIG Award in NYC last night.

Congratulations to all of our teammates and collaborators who had a hand in this award-winning work!