09/11/2026
Magnite and ITN Expand Agentic Capabilities for Local Linear TV.
Read more on our website: https://martech-pulse.com/news/magnite-and-itn-expand-partnership-to-introduce-agentic-ai-solution-for-local-linear-tv/
Magnite and ITN have expanded their partnership to bring agentic capabilities to local linear advertising, connecting ITN’s seller agent with Magnite’s Orchestration layer.
Dano Ehler, Chief Revenue Officer and Co-Founder at Digital Marketing Group (DMG), highlighted the opportunity to give clients access to premium inventory through more efficient digital buying workflows.
Matt McLeggon, SVP, Advanced Solutions at Magnite, highlighted the integration’s role in connecting traditional and programmatic workflows.