International Advertising Association IAA

11/21/2025

What does the future of B2B branding look like as human emotion takes center stage?

At the International Advertising Association IAA Global B2B Brand Summit, Marcelo Amstalden Möller of Wolters Kluwer joined Gregory Yates of Goldcast to discuss how B2B brands are moving beyond transactional messaging to build real human connection.

Marcelo shared why emotional relevance, sensory storytelling, and personalized communication are becoming essential differentiators — and how AI will accelerate this shift by enabling tailored content, faster testing, and more effective engagement across buying committees.

Watch the full interview to hear Marcelo’s insights.

Special thanks to Goldcast for producing the Summit interviews.

11/12/2025

11/12/2025

At the International Advertising Association IAA’s
Global B2B Brand Summit, Mimi Turner , Head of Marketplace Innovation at LinkedIn sat down with Gregory Yates of Goldcast to discuss the future of brand in B2B.

Mimi shared her insights on what makes brands buyable in the eye of today’s expanded buyer groups. In Mimi’s view, we need to start by understanding the emotions buyers actually feel when they are evaluating shortlisted vendors. Watch the full interview to hear her perspective.

Special thanks to Goldcast for producing the Summit interviews and to Gregory Yates for hosting!

11/08/2025

The International Advertising Association IAA proudly announces the launch of IAA Brazil, a strategically important chapter that will serve as a pivotal hub for the advertising and communications industry in Latin America. The launch event was held at LinkedIn Brazil, in collaboration with Brand Finance Brazil, highlighting a shared commitment to fostering excellence, networking and innovation in the industry.

Under the leadership of Fabiana Schaeffer, the newly appointed President of the IAA Brazil Chapter and CEO of Netza&CO, IAA Brazil aims to provide a dynamic platform for industry professionals and stakeholders to collaborate, innovate, and elevate standards across the region.

"Brazil has always been a vibrant and influential market within the global advertising landscape," said Fabiana Schaeffer. "With the launch of IAA Brazil, we are excited to harness local talent and ingenuity to drive forward-thinking initiatives that align with the global vision of the IAA. This chapter stands as a testament to Brazil's pivotal role in shaping the future of our industry."

Fredrik Borestrom, IAA Chair and World President, emphasized the strategic significance of the new chapter. "The establishment of IAA Brazil marks a significant milestone in our efforts to strengthen the IAA's presence in Latin America. With dynamic leadership under Fabiana Schaeffer, we are confident that IAA Brazil will not only contribute to the growth of the advertising sector in Brazil but also set a precedent for innovative practices across the region."

The launch of IAA Brazil reaffirms the IAA's dedication to supporting the global advertising community by providing valuable resources, opportunities for professional development, and a platform for dialogue on key industry issues.

For more information on IAA Brazil and upcoming initiatives, please contact Fabiana Schaeffer.

Thank you Lais Orrico, Head of Agencies Marketing Solutions at LinkedIn Brazil for hosting us 🙏🫶!!! And Eduardo Chaves, the Managing Director at Brand Finance Brazil for being our launch partner 🙌!!!!

10/09/2025

4 DAYS TO GO to the International Advertising Association IAA Global B2B Brand Summit hosted at Fordham University in NYC!

Join us for a full day of content and networking around this year’s theme: Brandability : Buyability – The Future of Brand in B2B.

We're delighted to share a 10% registration discount for the last 20 spaces. Use the code IAAB2B10 to grab the last seats.

We hope to see you there — outstanding agenda, outstanding speaker line-up!

Register here: https://lnkd.in/eYM99ma2

Google LinkedIn WPP

09/08/2025

International Advertising Association IAA welcomes WPP as Global Compass Member.

New York, September 8th, 2025 – The International Advertising Association (IAA) is proud to announce WPP, a leading media and marketing services company, as its newest Global Compass Member, joining a group of organizations that are committed to advancing marketing communications globally.

The IAA’s Global Compass Membership is open to organizations that exemplify leadership in driving the industry forward and demonstrate a deep commitment to supporting global best practices in marketing communications.

As a Global Compass Member, WPP will contribute to the IAA’s mission to champion responsible marketing & advertising, foster industry collaboration, and promote cross-cultural understanding through the power of communications. Kristin Gower, a Global Client Leader at WPP, will be joining the IAA Global Board to help shape and deliver the IAA mission.

Sasan Saeidi, IAA World President & Chairman and WPP Global Client Lead, said: “Having WPP join IAA at the highest level of membership is both a personal and professional milestone. WPP’s global reach, client-centricity, and deep commitment to transformation align perfectly with the IAA’s mission. Organizations like WPP help accelerate our goal of driving marketing excellence and building bridges across industries and regions.”

Kristin Gower Gover, Global Client Lead at WPP, commented: “Our partnership with the IAA has already delivered great value for WPP and our clients, and we are delighted to be part of the IAA’s Global Compass community at WPP, we believe the future of marketing is being built through groundbreaking creativity powered by cutting-edge technology. We look forward to bringing this innovative approach to the IAA's initiatives and fostering positive change through creativity.”

DAGMARA SZULCE, IAA Global Managing Director, added: “WPP's market leading approach to creativity and innovation makes them an ideal Global Compass Member. Their participation will bring invaluable insights to our global initiatives, including our flagship events, educational programs, and policy advocacy. We are excited to welcome WPP to IAA.”

About the International Advertising Association (IAA):
Founded in 1938, the IAA is the world’s only globally focused integrated marketing communications association, with chapters in over 56 countries. The IAA champions marketing communications as a force for good and a driver of economic and social progress.

If you're interested in joining the IAA, please learn more here: https://lnkd.in/ePDSTcVV

hashtag hashtag hashtag

08/02/2025

The IAA Global B2B Brand Summit returns to NYC on October 14 to explore what’s next — and what’s needed — in the evolving role of brand as a full funnel growth driver.

Now in its 4th year, the 2025 Summit, “Brandability | Buyability: The Future of Brand in B2B,” brings together global leaders, breakthrough research and provocative ideas that are reshaping how B2B marketers think about value creation, buying behavior and brand’s influence across the funnel.

IAA North America's chairman Tom Stein joins a lineup of speakers who are helping redefine the role of brand in B2B marketing, including:

⚫️Marc-Antoine J., Accenture

⚫️Andisa Ntsubane CM (SA) FCXP (CX-I), Vodacom Group Africa

⚫️Marcelo Amstalden Möller, Wolters Kluwer

⚫️Kate Rundell, Amazon Business

⚫️Jann Martin Schwarz and Mimi Turner, LinkedIn

Join us at Brandability | Buyability to be a part of the conversations moving our industry forward.

Register now: https://lnkd.in/eYM99ma2

07/25/2025

Congrats IAA - Lebanon Chapter 🥂!!

A fun fact shared by IAA World: Out of the 70 chapters around the globe, the Lebanese chapter is the longest-running chapter - active since... 1961!
A recognition that honors us and pays tribute to Lebanon’s advertising industry, which has always been a pioneer in the field. Despite wars and crises, it has been carried forward by passionate professionals who truly advocate what they do. International Advertising Association IAA IAA Young Professionals - Lebanon

07/25/2025

TAKE THE SURVEY: Help Shape the First Global Benchmark for Sustainable Marketing

Help Shape Marketing’s Role in Driving Sustainable Growth

As a key contributor to the CMO Blueprint for Sustainable Growth Initiative, the International Advertising Association is excited to share a powerful opportunity on behalf of the United Nations Global Compact.

Marketing leaders around the world are being invited to participate in the CMO Blueprint for Sustainable Growth Benchmark Survey developed by the UN Global Compact in collaboration with Kantar Sustainable Transformation Practice—a first-of-its-kind global effort to assess how marketing is advancing growth and sustainability within organizations.

Developed with input from top CMOs and industry experts, this initiative aims to define a new benchmark for how marketing can deliver both business performance and sustainable impact.

Why participate?
· Get insights into how your organization’s efforts compare to industry peers
· Identify gaps and opportunities to improve alignment and performance
· Contribute to a global baseline that helps elevate marketing’s role in driving sustainable transformation

The survey is anonymous, takes just 5 minutes, and results will only be shared in aggregate. Once the benchmark is established, survey participants will receive a personalized snapshot of their performance to support internal planning and progress.

👉 Take the Survey

https://lnkd.in/eDwcbrPp

Let’s work together to shape a more impactful and sustainable future for marketing.