Berk Communications

Berk Communications Berk Communications is an award-winning, independent public relations firm

Berk Communications is an award-winning boutique public relations firm with deep expertise in consumer lifestyle, food and beverage, travel, sports and entertainment. Our team is a true blend of strategists with specialties in every arena from large consumer brands and tourist destinations to Michelin-starred restaurants, high profile events, premier personalities and celebrity-backed ventures. Wh

atever your business goals, you can be sure that Berk Communications has the breadth and scope to create and execute a full-service strategy to help you achieve them.

“This is going to be a different World Cup, I call it the XXL World Cup because it’s going to be 104 matches, 48 teams, ...
04/29/2026

“This is going to be a different World Cup, I call it the XXL World Cup because it’s going to be 104 matches, 48 teams, 39 days of competition which hasn’t happened before.”

‘The Voice of the 2026 World Cup’ and our client Andrés Cantor sat down with Front Office Sports to break down why this tournament, now less than 50 days away, will be unlike anything we’ve seen and what it signals for the future of the game.

Congrats to our client Throne SPORT COFFEE on recently partnering with MLB All-Star Alex Bregman, who joins a standout r...
04/28/2026

Congrats to our client Throne SPORT COFFEE on recently partnering with MLB All-Star Alex Bregman, who joins a standout roster of athlete partners including , and as a face of the premium ready-to-drink coffee brand.

Built for performance and everyday energy, Throne SPORT COFFEE is redefining the category with a better-for-you approach to fueling your routine.

Swipe through to see more courtesy of , , , and .

With the 2026 Men’s FIFA World Cup just 50 days away, our team is full steam ahead in support for this year’s games. Rec...
04/22/2026

With the 2026 Men’s FIFA World Cup just 50 days away, our team is full steam ahead in support for this year’s games. Recently, we worked with the NYNJ World Cup Host Committee to unveil its official talent ambassadors - Midge Purce, Eli Manning and Josh Hart.

From planned community events and give back efforts to how the trio is planning on welcoming the world to the region this summer, swipe to read more on what’s in store.

This month, our team introduced Tommy John’s first-ever foray into swim, bringing the brand’s signature comfort and inno...
04/16/2026

This month, our team introduced Tommy John’s first-ever foray into swim, bringing the brand’s signature comfort and innovation to a whole new category. From solving the age-old mesh liner problem to delivering an elevated, performance-driven design, this launch is all about rethinking what swim can and should feel like.

Read more on the brand’s introductory swim collection from and .

The future of retail just landed at the Las Vegas Strip! PUMA Group’s newly debuted ‘AI Store Concierge’ is redefining t...
04/16/2026

The future of retail just landed at the Las Vegas Strip! PUMA Group’s newly debuted ‘AI Store Concierge’ is redefining the in-store experience, blending innovation with human connection. From real-time product recommendations and fit guidance to multilingual support and seamless associate handoff, the proprietary platform is offering consumers a smarter, more intuitive way to shop.

Swipe to more from Julia Waldow for Modern Retail.

Opening Day energy, delivered ⚾️HOMAGE is bringing a fresh take to timeless fan style with its new Starter MLB jackets a...
04/15/2026

Opening Day energy, delivered ⚾️

HOMAGE is bringing a fresh take to timeless fan style with its new Starter MLB jackets and pullovers collection - just in time for the 2026 season. We paired the limited drop with a go-to game day kit featuring classic ballpark staples.

Swipe to read more ➡️

Our client, took over the World’s Most Famous Arena this past Saturday, drawing over 18,000 fans and breaking the Unite...
04/10/2026

Our client, took over the World’s Most Famous Arena this past Saturday, drawing over 18,000 fans and breaking the United States attendance record for women’s hockey.
 
played host to a thriller between the and , with the hometown Sirens ultimately emerging victorious thanks to a dramatic shootout goal by star defender Maja Nylén Persson!
 
The energy and enthusiasm throughout the sold-out MSG crowd was palpable, creating an electric atmosphere worthy of such a historic night, as the PWHL continues to show what is possible – not only for women’s hockey, but for all women’s sports.
 
Swipe through for a look at the incredible night, plus outstanding coverage from , , , and .

is bringing his creative vision to 🧢 Congrats to our client, Lids who named DJ, producer and cultural tastemaker Chase...
03/17/2026

is bringing his creative vision to 🧢

Congrats to our client, Lids who named DJ, producer and cultural tastemaker Chase B as its new Creative Director, expanding its growing partnership and bringing his perspective to product design, collaborations and campaigns.

The announcement coincides with the launch of the Chase B x MLB “Colours” NEW ERA 59FIFTY Collection — a pastel-forward lineup featuring caps representing the Atlanta Braves, Chicago Cubs, Houston Astros, Los Angeles Dodgers, New York Yankees and Washington Nationals. The collection launches exclusively at Lids on Saturday, March 21.

For Chase B, the collaboration marks a full-circle moment. Before becoming one of music’s most recognizable DJs and producers, he worked as a sales associate at a Lids store while attending Howard University, an experience that helped shape his appreciation for fitted hat culture and streetwear.

Swipe through to see images from the collection and notable coverage in and .

From the stage to celebration, client spoke at the Women’s Leadership Forum and attended the 2026 TIME Women of the Ye...
03/12/2026

From the stage to celebration, client spoke at the Women’s Leadership Forum and attended the 2026 TIME Women of the Year Gala this week✨

Some of the team behind the magic at Berk ❤️
03/06/2026

Some of the team behind the magic at Berk ❤️

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