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Berk Communications

Berk Communications is an award-winning, independent public relations firm

Berk Communications is an award-winning boutique public relations firm with deep expertise in consumer lifestyle, food and beverage, travel, sports and entertainment. Our team is a true blend of strategists with specialties in every arena from large consumer brands and tourist destinations to Michelin-starred restaurants, high profile events, premier personalities and celebrity-backed ventures. Wh

atever your business goals, you can be sure that Berk Communications has the breadth and scope to create and execute a full-service strategy to help you achieve them.

08/31/2026

The FIFA World Cup 2026™ New York New Jersey Host Committee announced that this summer’s once tournament generated an $3.5 billion in economic impact across New York and New Jersey, surpassing initial projections and underscoring the power of hosting the world’s biggest sporting event.

From welcoming fans from around the world to supporting more than 27,000 jobs and driving billions in economic activity throughout the region, the impact of FIFA World Cup 2026™ will be felt long beyond the final whistle.

We’re incredibly proud to have supported the New York New Jersey Host Committee during this once-in-a-generation tournament.

08/26/2026

This past week marked yet another set of major milestones for women’s sports in Portland that our team had the honor of supporting.

RAJ Sports officially unveiled the Kaiser Permanente Performance Center, a first-of-its-kind dual-sport training facility purpose-built for professional women athletes. The 100,000-square-foot facility will serve as the new home of the WNBA’s Portland Fire and NWSL’s Portland Thorns, providing both teams with world-class resources designed around their performance and wellness needs.

The weekend also introduced Portland Fire fans to Rose, the team’s pink, glitter-breathing dragon mascot. Following a trail of clues throughout the city, Rose made her debut at the Moda Center in grand fashion.

Our team has been proud to support the communications for both moments, spotlighting a memorable weekend for Portland and the greater sports landscape. Swipe through for a look at some of the memorable moments and coverage from the weekend.

08/19/2026

Following the 2026 Men’s FIFA World Cup, all eyes turned to Charlotte late last month as Major League Soccer’s All-Star Game rolled into town.

The league’s 30th All-Star match-up featured a week-long slate of events that catered to local residents and fans alike. Throughout the week, fans enjoyed an array of events including MLS All-Star Soccer Celebration featuring a special performance by Natasha Bedingfield, along with MLS All-Star Skills Challenge, MLS NEXT All-Star Game, and the Special Olympics Unified Sports® MLS All-Star Game in the lead up to the LigaMX vs MLS All-Star Game, which featured a halftime performance from award-winning artist, Ciara.

MLS also emphasized community give back programs and initiatives throughout the week, including the annual MLS All-Star Hometown Heroes Showcase Presented by RBC Wealth Management and MLS Community Day.

MLS was born following the U.S. hosting the historic 1994 Men’s FIFA World Cup. In a full circle moment for the league, this year’s All-Star Game jerseys paid homage to the original kits worn in the first-ever MLS All-Star Game in 1996.

08/05/2026

The sweetest day of the year calls for an equally sweet celebration. Last week, The Cheesecake Factory celebrated its annual National Cheesecake Day offering any slice of its legendary cheesecake lineup for half price for all dine-in guests, while also debuting its newest flavor: Brownie Crunch Choc-a-Lot Cheesecake. Think creamy milk and white chocolate marbled cheesecake atop a rich, crunchy toffee brownie.

Swipe to read more in the exclusive via People Magazine.

07/30/2026

Last week, the Carolina Panthers and Bank of America announced an extension of the naming rights agreement for Bank of America Stadium, continuing one of the NFL’s longest-standing naming rights partnerships. New renderings of the renovation project accompanied the announcement, showcasing the vision for the transformation of the stadium into a year-round premier destination for sports, entertainment, and community events.

07/27/2026

It’s a big day for our Berk team as we celebrate two honorees in Sports Business Journal’s 2026 Game Changers: Women in Sports Business class!

Congrats to our very own Melanie Van Dusen, Executive Vice President and Co-Head of Sports, who over the past nine years has helped build one of the nation’s leading sports communications practices at Berk. During a period of unprecedented growth for women’s sports, Melanie has advised organizations at the forefront of that momentum, including helping launch and grow Unrivaled Basketball into one of the industry’s most influential emerging sports properties while also partnering with Fanatics, Tepper Sports & Entertainment, MLS, the PWHL and the Portland Fire, among others.

We’re also proud to celebrate Berk client Lisa Bhathal Merage, Governor of the Portland Fire and Portland Thorns FC and Managing Partner of RAJ Sports. Lisa was recognized for her visionary leadership and transformative investment in women’s sports, including the Fire’s historic return to the WNBA in May 2026 before the second-largest home-opening crowd in league history.

Congratulations to Melanie, Lisa, and all of this year’s Game Changers honorees!

07/24/2026

Congrats to our client Throne SPORT COFFEE on the launch of its new “Better Fuel For Every You” summer campaign, highlighting how better energy can power every part of your day.

Featuring Patrick Mahomes II, the campaign showcases Throne SPORT COFFEE’s premium ready-to-drink coffee as the go-to fuel for performance, productivity and everything in between.

Swipe through to see more coverage from Inc., Muscle & Fitness and Yahoo Sports

07/23/2026

From the opening matches to the Final, it has been a privilege for our team to lead the communications for the FIFA World Cup 2026™ New York New Jersey Host Committee over the past few months.

Together, New York and New Jersey welcomed the world for eight historic matches, millions of fans at free Fan Events across New Jersey and all five boroughs, and generated an estimated $2.1 billion in economic impact through the Group Stage alone. We helped spotlight the story of the people, communities, businesses, and partnerships that made this region the perfect stage for the world’s biggest event.

Working alongside the NYNJ Host Committee, Berk elevated stories that captured both the scale of the tournament and its lasting legacy — from transportation and tourism to small businesses, community initiatives, arts programs, and every unforgettable moment.

Swipe through for a look some of the stories we were proud to tell along the way for this once-in-a-generation tournament.

07/17/2026

Last month, (TEU) hosted its 6th annual summit at Vanderbilt University where it brought together over 90 NFL tight ends for on field work, film, bonding, golf and a special concert.

As the event continues to grow, it’s become a family affair with significant others coming to Nashville for the event this year. Taylor Swift added some hype to TEU by attending the event’s welcome party and closing out the Tight Ends & Friends concert for a second straight year.

This year’s event was the best yet and we’re already counting the days until year 7 🏈

07/10/2026

Ahead of the quarterfinals, we’re showing some client love to Telemundo’s Andrés Cantor, the legendary voice behind one of the most iconic calls in sports.

Known for enthusiastically elongating “gol” into the unforgettable “GOOOOOOOAAAAALLLL,” Cantor has become a cultural sensation and a defining voice of the World Cup for English- and Spanish-speaking audiences alike. Cantor recently sat down with the New York Times to show how he trains to deliver his famed scoring celebration for the World Cup.

Tune in to Telemundo at 9 p.m. ET today as Andrés Cantor returns to the booth to call Argentina vs Switzerland from Kansas City.

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