11/26/2024
đIf youâre doing this, youâre definitely wasting your budget.
Imagine you walk into a meeting with a person and only talk about yourself.
đâWeâre the best. Weâre amazing. We do this, we do that.â
Without asking the personâs name, needs, or why theyâre there, you spend the entire meeting boasting. How likely is it that this person will come back or even consider buying something from you? The odds are close to zero.
đĽThe same thing happens when a business owner reaches out to us and shows their YouTube channel. The videos look beautiful â close-ups of a foot stepping out of a car, drones flying around the house, slow-motion shots, employees sitting in a well-lit office with beautifully staged frames. But thereâs nothing in the video that really speaks to what the YouTube viewer is looking for.
Such a video can be used for paid advertising, but not for organic growth.đľ
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