Gutenberg

06/23/2026

Connected TV has becoming the center of modern video advertising.
In 2026, US Connected TV ad spend is projected to reach nearly $38 billion. For the first time, CTV upfront commitments are expected to surpass primetime linear TV.

It's a shift in how brands reach, engage, and measure audiences.

But there's a catch. As CTV grows, so does the demand for creative. One campaign can require dozens of video assets across formats, runtimes, platforms, and audience segments.

The next battleground isn't distribution, it's production.

Read the full article here: https://www.thegutenberg.com/blog/connected-tv-advertising-2026-why-marketers-should-act-now/

Connected TV advertising in 2026 is reshaping digital marketing. Explore key trends, strategies, and insights on how marketers are shifting budgets to CTV and driving growth across streaming audiences.

06/22/2026

Every F1 team knows: one misaligned wheel & the race is over.

Your marketing works the same way: PR, content, social, performance, analytics. Every function is doing its job. But the brand still isn't winning.

Because your marketing is only as integrated as its weakest wheel.

Gutenberg's AI-powered integrated marketing works like a championship pit crew. Every function trained on the same strategy, moving in sync, getting your brand back on track.

Turn It Around With Gutenberg → https://bit.ly/4uYH2ft

06/17/2026

This is what "assembled" marketing looks like. Every function executing brilliantly against their own brief. Nobody building from the same plan. Every piece is well-built. The whole thing doesn't work together.

Integrated marketing is different. It doesn't start with four manuals. It starts with one blueprint. One brand. One strategy that every function: PR, content, social, performance builds from together.

Gutenberg's AI-powered integrated marketing puts every function works from the same plan, toward the same outcome. Is your marketing integrated? Or just assembled?

Turn It Around With Gutenberg → https://bit.ly/4uYH2ft

06/10/2026

Your video arrived. The moment left.

The World Cup kicks off tomorrow. Five weeks of moments that will dominate every feed, every group chat, every timeline.

A goal takes 10 seconds. Most video production takes 6 weeks.

By the time your content is ready, the fans have moved on. The conversation has shifted. The moment is gone.

The brands that win this World Cup will be the fastest -- not the biggest. Turning one goal into a celebration clip, a reaction video, and a marketing asset before halftime.

Gutenberg AI Motion Studio -- Video that moves decisions.

Book a Strategy Call: https://bit.ly/3RYu6Yl

06/08/2026

Great teams. Different directions. Same brand?

Integrated marketing isn't about doing less. It's about aligning what you already do. One strategy everyone's behind. One message across every channel. Better performance because every function is reinforcing the other, not competing with it.

Gutenberg's AI-powered integrated marketing puts every function on the same mission. Same data. Same goals. Same accountability. All pulling in the same direction, toward the same brand outcome.

Turn It Around With Gutenberg → https://bit.ly/4uYH2ft

06/05/2026

On World Environment Day, the world's most forward-thinking brands aren't just asking what we stand for, they're asking how we operate.

At Gutenberg, Human Creativity + AI is how we help enterprise teams build marketing that does more with less, sharper targeting, more accountable ex*****on across every campaign and channel.

For marketing leaders, this is the shift: responsibility and performance are no longer in tension. The most precise, data-informed, creatively led marketing is also the most sustainable.

06/03/2026

Your marketing team doesn't need more superheroes. It needs one mission.

That's what integrated marketing actually means; not a buzzword on a capabilities deck, but PR, content, social, performance, and creative all working from the same playbook, toward the same outcome.

Gutenberg's AI-powered integrated marketing puts every function on the same mission. Same data. Same goals. Same accountability.

One mission. Every function fighting for the same thing. That's how we make your brand win.

Turn It Around With Gutenberg → https://bit.ly/4uYH2ft

06/01/2026

The World Cup starts with 48 teams. 104 matches. The biggest cultural moment of the year.

And the marketing window for each moment? Minutes, not days.

Goal highlight. Instant reaction. Social clip. Brand moment. Story video. All before the conversation moves on.

The brands that win this World Cup won't be the biggest spenders. They'll be the fastest to turn one moment into 10 platform-ready assets.

Culture moves in real time. Does your video?

That's what Gutenberg AI Motion Studio was built for: speed marketing powered by AI, anchored in strategy.

Book a Strategy Call: https://bit.ly/3RYu6Yl

05/29/2026

Our transformation into the world's first AI-powered marketing agency wasn't about adopting new tools, it was about rebuilding our operating model, our people, and our culture. And that transformation was enabled by our partnership with CambrianEdge.ai

This week, that journey was recognized on CNBC which described our partnership as "a live blueprint for what the transformation of agency economics looks like at enterprise scale".

Here's what that transformation delivered:
1. 87% reduction in content production time
2. Global award-winning brand campaigns turned around in days instead of weeks
3. 100+ AI fluent team members upskilled across AI workflows
4. Traditional departments replaced by cross-functional AI pods

"AI isn't just a tool, it's the new agency operating system." That's how Harjiv Singh Founder & CEO of CambrianEdge.ai, framed it in his interview with Sri Jegarajah on CNBC. And we couldn't agree more.

05/27/2026

15 days until the FIFA World Cup kicks off. And teams lineups are set, with every role clear.

Is your brand's World Cup marketing lineup set?

→ CTV strategy? (47.5% of TV viewing is streaming now)
→ Real-time content engine? (the match lasts 90 mins, the conversation lasts all day)
→ Host-city activation plan?
→ Culturally relevant creatives?

You don't need a $50M sponsorship badge to win. You need a starting XI of marketing capabilities that can move at the speed of the tournament.

We built a free playbook with every play your brand needs before kickoff. Access the marketing playbook -> https://bit.ly/3PUGibZ