Spirits Consulting Group

Spirits Consulting Group We are both thinkers and doers who lead client teams and advise key stakeholders. Must be 21+ to follow.

SCG is a management consulting company that delivers transformational change to our clients by harnessing technology, leading innovation and creating winning strategies. A team of industry experts consulting spirits, wine, and beer businesses through every phase of a successful brand launch.

Tales of the Cocktail Foundation announced the Top 10 regional U.S. nominees for Best Cocktail Bar for this year’s Spiri...
06/04/2026

Tales of the Cocktail Foundation announced the Top 10 regional U.S. nominees for Best Cocktail Bar for this year’s Spirited Awards.

Best U.S. Cocktail Bar Nominees:
Bar Snack – New York, NY
Best Intentions – Chicago, IL
Double Chicken Please – New York, NY
Martiny’s – New York, NY
Overstory – New York, NY
Service Bar – Washington, DC
Sip & Guzzle – New York, NY
Superbueno – New York, NY
Thunderbolt – Los Angeles, CA
True Laurel – San Francisco, CA

These bars are trendsetters shaping how consumers experience spirits from menu innovation and presentation, storytelling and service.

This month, we're raising a glass to freedom, belonging, and the power of creating spaces where everyone feels welcome.N...
06/03/2026

This month, we're raising a glass to freedom, belonging, and the power of creating spaces where everyone feels welcome.

NYC’s new West Village bar Love Thy Neighbor, honors q***r history and celebrates the q***r community through thoughtful hospitality and a “no straight lines” philosophy that shows up in both the design and the guest experience. It’s a beautiful reminder that the strongest hospitality concepts build culture, connection, and community

You cannot change your destination overnight, but you can change your direction overnight.— Jim Rohn
06/01/2026

You cannot change your destination overnight, but you can change your direction overnight.
— Jim Rohn

Most brands focus on the bottom 3 drivers instead of the top 3. Your marketing budget should be focused on the top decis...
05/28/2026

Most brands focus on the bottom 3 drivers instead of the top 3. Your marketing budget should be focused on the top decision drivers.

Coffee, whether it is hot, cold, in a martini or with added protein, is more and more part of our socializing rituals.
05/27/2026

Coffee, whether it is hot, cold, in a martini or with added protein, is more and more part of our socializing rituals.

Retention beats acquisition every time. You can launch the most innovative product in the category, but if customers don...
05/26/2026

Retention beats acquisition every time. You can launch the most innovative product in the category, but if customers don't come back, you're dead.

Today is for the wine lovers, the winemakers, and everyone building the next generation of wine brands.
05/25/2026

Today is for the wine lovers, the winemakers, and everyone building the next generation of wine brands.

Today’s beverage consumers are prioritizing products that support wellness, deliver bold flavor experiences, and feel au...
05/21/2026

Today’s beverage consumers are prioritizing products that support wellness, deliver bold flavor experiences, and feel authentic from the inside out.

Friction kills sales. Your product might be exceptional, but if buying it requires three extra steps, you've already los...
05/20/2026

Friction kills sales. Your product might be exceptional, but if buying it requires three extra steps, you've already lost.

Understanding what a bartender thinks is going to sell product is an important part of your trade communication.
05/19/2026

Understanding what a bartender thinks is going to sell product is an important part of your trade communication.

Address

110 East 59th Street
New York, NY
10022

Telephone

+12122928193

Website

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