Spirits Consulting Group

09/09/2026

Running a beverage business can feel exhausting, juggling sales, marketing, branding, distribution, production and supply chain issues.

That's why we're here. You don’t have to figure it all out alone or do it all alone.

Get in touch to book your free assessment call to explore what we can solve for you.

09/07/2026

For beverage brands, pricing has to survive distributor margins, retail markups, fulfillment costs, and promotions without relying on deep discounts that weaken long-term value. Strategic pricing protects profit and maintains a premium brand image.

09/04/2026

A new must-read for beverage lovers and industry professionals is coming September 17.

Congratulations to Nicholas Stevens on the upcoming release of his new book exploring the fascinating history of Mexican beverages — from cacao, pulque and atole to beer, tequila, coffee, cocktails and aguas frescas.

09/03/2026

Start where you are. Use what you have. Do what you can. Arthur Ashe

09/01/2026

From dark cherries and dragon fruit to yuzu, hibiscus, pistachio, cotton candy, and mango-chili heat, 2027 flavor trends are all about bold contrast and memorable experiences. Familiar, nostalgic flavors are getting a dramatic, tropical, and savory refresh. Which flavor trend should you build into your next product?
Source: Imbibe Flavor Trends Report for 2027

08/27/2026

It's tempting to say yes to everything when you're trying to scale. But in our experience, it's what you choose NOT to do that unlocks real growth.

When our clients asked us to help them grow, we didn't add more — we cut things that didn't drive impact. We pulled historical marketing and sales data, talked directly to trade buyers, and eliminated all but the top 3 SKUs. Then we shifted investment away from underperforming activities and toward channels that were actually converting.

Swipe to see how we did it.

08/26/2026

08/25/2026

Postbiotics could be the next major opportunity in functional foods and beverages. Postbiotics are preparations of inanimate microorganisms and their metabolic byproducts, including enzymes, peptides and short-chain fatty acids. They provide a health benefit to the body and unlike probiotics, postbiotics contain no live cells.

That makes them stable, easier to formulate and simpler to incorporate into drinks, snacks and supplements without the storage and production challenges associated with live cultures. For manufacturers, it creates new opportunities to develop stable, science-backed products with clear and credible benefits. DM us if you are looking for production solutions for functional drinks.

08/24/2026

Getting attention is one thing, turning that attention into brand interest and a sale is another.
Beverage brands can drive traffic, spark interest, and build demand, but still lose customers before they buy.

Two common culprits:
Sending customers to a weak website with a confusing sales process
Disconnected marketing channels

Save this carousel for your next sales and marketing review.

08/20/2026

Dirty sodas are fountain drinks mixed with cream, flavored syrups, citrus, fruit, and other customizable add-ins.

The trend started in Utah in the mid-2010s, where many people, for religious reasons abstain from alcohol and coffee.

Specialty soda shops created a social, indulgent alternative built around familiar drinks like Diet Coke and Sprite. Today, there are thousands of variations. What do you think… is cream in soda a step too far?