AgencySacks

10/27/2021

The Frederick Gunn School is a private boarding school in the beautiful town of Washington, CT; previously known as The Gunnery. We helped develop the new name and identity to better honor the legacy of its founder, Frederick W. Gunn. He was an entrepreneurial force for good in the world and wanted his students to be too.

09/18/2019

Getting ready for a big pitch, bring in the big guns. 🐾🖤

09/11/2019

“Portraits of Peninsula” is a collection of photographs that form the basis of The Peninsula Hotels’ international advertising campaign by the renowned photographer Ms. Annie Leibovitz. Through the medium of photography, our aim was to bring to life to The Peninsula Hotels’ culture and style of hospitality where the personal connection between staff and guests is paramount.

09/04/2019

After years of working with Architectural Digest shooter and friend, Scott Frances on behalf of our clients, we now have the privilege of having Scott turn his refined eye toward AgencySacks and our new offices. He did a fantastic job, wouldn't you agree?

08/28/2019

From the archvies: It's difficult to capture the vibe, soul, and personality of a property in a single photograph. In our "Originals" campaign for Rosewood, we commissioned fine artists to get to the essence.

08/19/2019

Wherever you are in the world, enjoying a drink with someone has long been a sign of hospitality. So we asked the experts at Rosewood Hotels & Resorts around the world to create a drink to evoke that — their recipes can be found here, in "The Little Blue Book of Cocktails".

08/16/2019

08/12/2019

Stark was perceived by a new generation of designers as, perhaps, a bit stuffy. We were charged with modernizing the brandmark while preserving
its classic brand image. Additionally, Stark had recently expanded to include other lines of business. We defined a brand architecture and color coded the new divisions beneath the logo. As a link to its past, and to add some “artistry” to the mark, we re-envisioned the snowflake rendering that had always
been part of their branding. Swipe to see before and after logos.

08/07/2019

The Ritz-Carlton Central Park gave us the opportunity to brand their newest gastro lounge. The idea behind the Contour name and logo came from the interior designer's Matisse-inspired lines that adorn the bar ceiling. The famous artist was also the inspiration of the logo's style for the logo - a wine glass and a tree for the gastro lounge's location on Central Park.

07/31/2019

Our brand refresh for The Leading Hotels of the World included a new logo and a new logo and a monogram. After establishing this new style for the first time back in 2010, we launched an advertising campaign that gave The Leading Hotels their timeless look you still see today.

07/24/2019

In an increasingly competitive market, HEI Hotels and Resorts needed a way to capture its unique value proposition while infusing modernity into the well-established brand. We helped articulate their singular brand promise, educate the professional audience about their original point of view, and develop a distinctive visual identity that we brought to life in a credentials presentation and homepage design.

07/19/2019

As an 84-year-old brand representing over 400 of the world’s best independent luxury hotels, Leading’s vintage 1970’s logo (swipe left) no longer represented the classic, service driven, extraordinary experiences that their member hotels offered. Our logo redesign – part of an overall rebranding effort – pushed back and looked forward at the same time. We knew from research that, for the affluent, heritage, provenance, and authenticity are just as important as modernity. We created a monogram, added Est. 1928, and created a custom font, which is classically designed but modern in its style.