Krupp Kommunications

05/04/2026

Meet Ava! Based in Philadelphia, Ava joins Krupp as an Account Executive, supporting media outreach for clients across health & wellness, lifestyle, and entrepreneurship, with a strong interest in securing top-tier podcast placements.

In her first weeks, she’s already hit the ground running, contributing to brainstorms, supporting client initiatives, and bringing thoughtful, creative energy to account work. We’re so excited to have her on the team and can’t wait to see her grow in the role!

Outside of work, Ava enjoys collecting matchbooks, reading, and exploring Philadelphia’s history. She is originally from Southern California and a Penn State graduate.

04/28/2026

I am so incredibly grateful to be named a Titan Women in Business award recipient. To be recognized alongside such inspiring, driven, and accomplished women is truly meaningful.

When I first began this journey 30 years ago, I could not have imagined moments like this. What started as an idea has grown into something far more impactful than I ever expected.

The recognition is not a reflection of my path, but of the incredible individuals and businesses who trusted us with their stories, believed in our ability to elevate their voices, and gave us the opportunity to share their work with the world. That trust has always been at the heart of everything we do.

I am humbled and honored to be among those recognized, and I look forward to paying this forward by mentoring the next generation of leaders.

04/21/2026

During National Infertility Awareness Week, we want to share an incredible project that is helping families on their fertility journey.

We are proud to support the Wyatt Foundation/Conceive Foundation Fertility Grant, which works to break down the financial barriers that keep too many families from accessing the fertility care they deserve. It is a partnership between our client Inception Fertility, a trusted leader in reproductive medicine, and leading baby brand Caden Lane. Grant applications are open until June 22nd, 2026. Please share this with anyone who may need it.

This work is deeply, genuinely personal for us. At Krupp, multiple members of our team have welcomed children through fertility treatment, including founder and CEO Heidi Krupp and our Senior Publicist, Mia Humphreys. We know the road and resilience it takes. And we know that the right medical, emotional, and financial support makes all the difference.

We believe every family deserves a chance, and we're honored to play a role in making that possible.

To the infertility community: we see you, we stand with you, and we're rooting for you every step of the way.

The link to apply is here - https://yourivfgrant.com/

04/20/2026

There are moments in your career when you pause and take it in. Not just the recognition, but everything that led up to it. Being named to the PRovoke Media 100 Best Agencies in the U.S. is one of those moments.

When I started Krupp nearly 30 years ago, the vision was simple: tell stories that matter and help shape conversations that last. What I didn’t know then was just how far that belief could go.

From early days in publicity, working with authors and helping bring books into the cultural mainstream, to building campaigns that have influenced how people think about health, wellness, business, and beyond, the throughline has always been the same. Storytelling with intention.

Over time, that foundation evolved. Today, our work sits at the intersection of culture, content, community, conversations, and commerce. Not just generating visibility, but building lasting relevance for the people and brands we represent.

This recognition is a reflection of the team behind it. The thinkers, the storytellers, the strategists who approach every client with care, creativity, and a deep understanding of what moves culture forward.

It’s also a reminder that staying ahead isn’t about chasing trends. It’s about understanding them before they fully take shape, and having the conviction to build something meaningful around them.

As we approach Krupp’s 30-year anniversary, I find myself reflecting not just on where we are, but on the journey it took to get here.

Grateful for every chapter. And even more energized for what’s ahead.

Thank you Paul Holmes for this honor!

04/19/2026

04/17/2026

There are certain people in this industry who you’ve long respected, especially the ones who have built something truly meaningful in their space. Jennifer Prosek is one of them, Founder and Managing Partner of Prosek Partners.

I first met her years ago, when she was in Connecticut and just getting started. Even then, there was a clarity and conviction in how she approached her work. Watching what she has built since has been nothing short of inspiring.

She has created a firm and reputation rooted in helping others communicate complex financial stories with clarity and impact. So when she came to us looking for support to help bring her clients to national television, we were genuinely excited to be part of the moment.

I still remember working on that out of my studio apartment in Hoboken. Early days, big ideas, and the kind of opportunity you don't take lightly. I wish I could remember exactly who made the introduction, because that single connection turned into something much bigger. Years of respect, admiration, and inspiration for the business that she was building.

At one point, I went to see her speak. She talked about building a team of entrepreneurial thinkers. Something she called AN ARMY OF ENTREPRENEURS. I remember walking up to her afterward and saying, "this is a book!"

She trusted me with that idea.

From there, we helped shape and package that concept into what became an AMACON book. It was built around a simple but powerful belief: Ownership, accountability, and initiative shouldn't live only at the top. They should be embedded across an entire organization.

At Krupp, we worked closely with her to position that message in a way that felt timely, actionable, and aligned with where businesses were heading. Especially as more companies were being pushed to think and operate entrepreneurially.

And the truth is, that idea extends far beyond business.

Whether you’re building a company or thinking about your own financial future, the principle is the same: Ownership drives everything. It’s a mindset that feels just as relevant today, especially as conversations around financial literacy continue to evolve.

I am inspired to build my own army of entrepreneurs thanks to this great book and wisdom from a colleague and friend I have admired for decades.

04/16/2026

In honor of National Wear Your Pajamas to Work Day… this one felt especially fitting.

Jill and I have been friends for years, and if you know her, you know she has always been a sherpa in every sense of the word, bringing comfort, warmth, and a sense of ease to the people around her.

What makes this even more meaningful is how it all began. Jill created her sherpa line during her breast cancer journey, taking an incredibly difficult moment and turning it into something that gives back. “The Best” collection supports breast cancer research and encourages early, proactive testing, which makes it so much more than just something cozy to wear.

Naturally, when the holidays came around, I wanted our entire team to feel that same comfort, so I gifted everyone one. We chose the star pattern because every single person on this team shines in their own way (and deserves to feel that, too).

Safe to say… we fully embraced today. And yes, I’ll continue to rave about these to anyone who will listen.

Check out the link to her sherpa line below:

https://jillmartin.com/?utm_source=google&utm_medium=cpc&utm_content=195793608124&utm_term=jill+martin+sherpa&utm_campaign=SCM_JillMartin_Google_Brand_Products_US_Exact_tROAS&gad_source=1&gad_campaignid=23654321998&gbraid=0AAAABBZI0NXzCfymRcljkVKXecFvwWDYi&gclid=EAIaIQobChMIis-UpqfykwMVpzgIBR1f_xKcEAAYASAAEgIf0vD_BwE

04/06/2026

April 5th, 2003, is a date I'll never forget. That morning, we launched The South Beach Diet on The View. What none of us realized at the time was that we're weren't just introducing a book, we were helping ignite a cultural moment.

Every so often I look back at the campaigns that marked different moments in my career. This one didn't just mark a moment, it helped define a decade.

The South Beach Diet is something I'm still asked about all the time, and the stories about taking a book and building it into a brand. The cultural shift, the language it created, the way people started thinking about food differently, are ones I'll be sharing over time.

What I can say is this: April 5th, 2003 changed how I thought about what a book could become.
What began as a relatively small project quickly turned into a global conversation about food, health, and lifestyle, long before "wellness" became the buzzword it is today.

We moved fast. Show to show. Media appointment to deskside. Appearances on The View, Good Morning America, and Today. Coverage in The New York Times. Even a front-page story in The Wall Street Journal recognizing how the phenomenon was reshaping the publishing industry.

The South Beach Diet went on to become one of the biggest-selling diet brands ever, earning #1 spots on The New York Times, USA Today, The Wall Street Journal, and Publishers Weekly bestsellers lists. But for me, the lessons from that launch have stayed just as meaningful.

As Krupp approaches 30 years this June, I've been reflecting on the moments that shaped the journey. This is one I always come back to. Proof that the right idea, at the right time, with the right team behind it, can spark a conversation that lasts decades.

Although we coined Dr. Agatston as "the accidental diet doctor," today we can fully recognize and celebrate the authentic intention, focus, creativity, and belief, both in the doctor and team, that helped make The South Beach Diet the original playbook for turning a book into a global brand.

More stories to come.

04/02/2026

There are certain people you work with who completely shift how you think about a topic and that perspective stays with you long after. David Bach was one of those for me, and for our team at Krupp.

At a time when personal finance often felt overwhelming, David had a way of simplifying it without dumbing it down. He made it feel accessible, grounded in the idea that financial freedom isn’t about how much you earn, but about the habits you build and the consistency behind them.

We had the opportunity to support several of his book launches for over a decade, including Smart Women Finish Rich, Smart Couples Finish Rich, and Start Over, Finish Rich, each one speaking to people at very real, very different moments in their lives.

And then, of course, The Latte Factor, a concept that became part of the cultural conversation. A simple shift in thinking that made people look at their everyday choices in an entirely new way.

That’s always been the kind of work I’m drawn to. Messages that don’t just land in the moment, but actually stay with people.

And with more attention on financial literacy this month, it’s a good reminder that it doesn’t have to be complicated to be meaningful. It just has to start somewhere.

As Bach would say, PAY YOURSELF FIRST!

03/24/2026

As we wrap up National Nutrition Month, it feels like the right time to reflect on a category that has been part of the Krupp story for decades: nutrition and wellness.

Long before wellness became the industry it is today, there were authors and ideas that truly changed how people thought about food, health, and lifestyle.

Over the years, it’s been a real privilege for our team to help bring many of those conversations to the forefront. What started with the launch of The South Beach Diet unexpectedly positioned us as something of the accidental diet PR firm. As new nutritionists, authors, and legacy brands looked to share their stories and build their platforms, many turned to our team for brand strategy and communications support.

Along the way, we had the privilege of working with and helping amplify conversations around titles and brands like:

The South Beach Diet
The All-New Atkins Advantage
The Zone Diet
F-Factor
French Women Don’t Get Fat
Grain Brain
The Sonoma Diet
Weight Watchers

These books and brands defined entire eras in the national conversation around nutrition. They sparked debate, built loyal followings, and helped move the conversation about health forward in ways that still influence how we think about food today.

For our team, this work has always meant more than launching books or building brands. Many of us were learning right alongside the audiences these ideas reached, discovering tools and insights that shaped how we think about food, health, and lifestyle in our own lives.

As we look ahead to Krupp’s 30-year anniversary this June, I’ve been revisiting the authors, books, and brands that helped shape that journey. I’m deeply grateful for the trust they placed in us to help share their work.

12/10/2025

After spending last week together, it felt important to take the connection and energy from that time and channel it into the year ahead with purpose. We carved out time as a team to set personal, professional, and global intentions and get clear on the impact we want to make through the clients we support.

Together, we shared our collective 2026 energy words to consciously connect and set a meaningful path as we move toward our 30th year in business. And because Krupp didn’t begin with a defined plan, creating this shared sense of intention now feels like an important step in shaping the future we want for ourselves and our clients.

And because no Krupp gathering is complete without some fun… we squeezed in a White Elephant exchange that did not disappoint.

Here’s to carrying this grounded, purposeful energy and momentum into 2026!