Fortress Brand

07/10/2023

As Fortress Brand, we’ve built a legacy of providing our clients with the best creative minds, analysts, and technology available to grow their brands. Now we're taking the lead on what's next — that’s why Finc3, Fortress Brand, School House, & Taylor & Pond are coming together as Front Row.

Front Row partners with leading brands to accelerate their ecommerce growth by activating the strength of our capabilities to measure and analyze, explore and invent, and see and solve the problems you didn't know existed.

This is just the beginning. Explore Front Row’s capabilities now and follow us on our new page The Front Row Group 🤍💚🖤

04/07/2023

Check out a day in the life of Luke Marschark, our Senior Content Lead:

🚇 First, I grab a big iced coffee and listen to a podcast on my commute.

📝 Once at the office, the first thing I do is write out my daily to-do's, usually including tasks in SEO optimization, backend work, auditing, and more.

🎶 Curating the office playlist to keep the energy going during the day is key — unless CEO Matt Beer is singing made-up songs.

🗓️ Then I spend quality time on big content projects like storefronts, A+ content, and images.

🍜 Lunch with the content team often takes place at Banh Mi Saigon on Grand Street.

📥 Finally, the day ends with a quick scan of Asana for open to-dos for the week before heading home!

03/29/2023

Expect to see these four major commerce trends for beauty brands this year on Amazon & beyond 👉 Read our full 2023 trend report written by our very own thought leaders right here: https://loom.ly/2NEpVrA 📈⭐️ 🛍️

Responding to the ever-evolving e-commerce landscape can be challenging, even for the most prominent brands. Here we uncover the top trends beauty brands can look out for on Amazon and beyond.

01/13/2023

Doing dry January and need a boost? Spotlight on three of our favorite Fortress brand partners for a whole-body cleanse.

1. HUM Nutrition — triple purity-tested supplements for allover wellness.
2. Biocidin — powerful natural solutions centered on the 18 herbs in their flagship formulation — used worldwide for over 30 years.
3. Nutramedix — powerful, clean remedies for whole-body health.

01/04/2023

What's ahead for Q1? Voice commerce, (hey Alexa, I need a cute 5-star dress for that thing), social shopping, real sustainability, and lots of human connection, AKA your hint to level up your online channels.

Read more on how to leverage the landscape in our newest blog article: https://loom.ly/jXye8qU

09/28/2022

Ready for the next steps in holiday planning? Your current to-do list // 1. Make sure you're talking constantly to your suppliers and know, in real-time, what's in demand. 2. // Restock inventory // 3. Streamline your shipping plan!

09/27/2022

Want Instagram success? Get to know your Gen Z customers. Here are 5 key takeaways from The 2022 Instagram Trend Report, thanks to our partners at Taylor and Pond. https://loom.ly/wdIDbNk

The 2022 Instagram Trend Report is here! Get an inside look at emerging trends through the lens of Gen Z in order to predict 2022 trends.

09/23/2022

It's no surprise out-of-stock notifications are up 172% from 2020. The new news: sending back-in-stock emails or SMS notifications to your customers gets you just a 5-15% conversion rate. Why? 21-41% of those customers will buy from someone else before even getting your message. Sell on backorder/preorder and you give your customers a chance to buy before the product is officially back in—which generates hype AND captures demand. ✨

09/21/2022

Happy World Gratitude Day! We're grateful every day for our rockstar teams. Tag someone you're grateful for and let them know! ✨

09/19/2022

Social platforms are no longer just places for people to connect + share—they're essential for building communities, promoting products, and creating lifetime loyalty. It might be time to amp up your social strategy. ⚡⚡