Powerphyl Media Solutions

08/10/2021

Check out our job postings at www.linkedin.com/company/powerphyl-media-solutions/jobs

07/01/2021

At Powerphyl, we celebrate June Pride Month as we recognize the LGBTQIA+ community all over the world. As the media agency representing NYC Pride, we are honored to be working so closely with them and be a part of their cause.

We also want to congratulate our team members and partners who participated in the NYRR Pride Virtual 5K this past week. A big thank you to all!

06/01/2021

Today we celebrate 3 amazing years of business at PowerPhyl Media Solutions. 🎉

We take great pride in the growth we have achieved, the culture of our company, and the impact we have made.

However, this anniversary is not just a celebration of our agency, but a celebration of the amazing relationships we have built! We want to thank each and everyone who has joined us for this journey - whether you have been a part of the team, trusted us with your business, or worked with us to execute best-in-class campaigns. It has been our continued pleasure to support the latest in award-winning video games, innovative toys, and community-building campaigns!

As we enter our fourth year, we look forward to the new business relationships, the next milestones to be broken, and the continued expansion of our PowerPhyl family!

05/05/2021

This year, Spring Break was sure to look a little different than before. That's why PowerPhyl and Moose Toys teamed up with Super League Gaming to give Minecraft players indoor, in-game vacation fun!
Check out the video recap below to learn more about this awesome integration, visited over 7 MILLION times!

03/10/2021

So proud of this integration we worked to put together in partnership with Red Tricycle and our client Moose Toys!

Be sure to add Bluey toys to your Easter gift list this year! 🐰

10/14/2020

Earlier this year, Capcom USA and Powerphyl teamed up with Shuttlerock to create new and engaging assets for the highly anticipated remake of Resident Evil 3. The campaign was a success, improving efficiency by 1.8x.
See more highlights in the case study below:
bit.ly/2GYa0cF

Promoting the reimagining of an iconic video game, Capcom's Resident Evil 3: Nemesis, with optimized video ads.

10/06/2020

We are so happy to have helped with Brooklyn Public Library's 2020 Census initiative. Their campaign focused on creating lasting change by encouraging Brooklyn residents to fill out the census either online, by phone, or even through a census taker at their door. The results were amazing and we are glad to share photos of the campaign below:

10/01/2020

Be sure to tune into the Jazwares Instagram live tonight, and be a part of the reveal of Earth's mightiest toys - the all-new Zōteki figures!

09/23/2020

An interesting impact of iOS 14 - as users look for home screen design inspiration, Pinterest has seen a 32% week-over-week growth in app installs.

The excitement around the ability to customize your iPhone home screen following the release of iOS 14 has been paying off for Pinterest. According to new third-party estimates, Pinterest’s app has seen record global daily downloads and a swift climb up the App Store’s Top Charts as use…

09/10/2020

So exciting to see three products from Toys fantastic toy line featured in Walmart's 2020 Top Rated by Kids Toy List! Looking forward to a successful Holiday season with you 🎉

It's time to start your holiday shopping!

09/03/2020

While branded hashtag challenges on TikTok can generate billions of views, ~70% of people are unlikely to create their own videos or include the hashtag within their content.bit.ly/3lOhAWY

User-generated content is cost-effective but has low participation, with 73% of consumers saying they're unlikely to create branded videos.

08/25/2020

As more businesses have been forced online, Facebook has responded with an expansion of e-commerce offerings. A new Facebook Shop section, with expanded business tools for users, and a new Live Shopping experience on Instagram will start testing soon.

Facebook is announcing a number of new e-commerce features both within the main Facebook app and on Instagram. The pandemic has forced many businesses to shift online, and Facebook made a big announcement in May around the ability of merchants to create Facebook Shops that are viewable on both Face....