FOR TWENTY-FIVE (25) years Bunch Marketing Solutions(BMS) have been providing the marketing services and promote products. We have developed a cultured understanding of the power of the media and are constantly been involved in interviews, radio and television advertising, print advertising, city-tours, television and radio satellite broadcast and print publicity campaigns. Our notoriety and influences of popular and missionary cultures are increasing and we believe this is the right time to reach the demand that they are creating and to serve the need.
As we step forward on the full course of ONLINE BUSINESS a story is evolving that will describe a brand developed over a course of time and the evolution of its overall corporate activity. Bunch SEO Marketing & Advertising services the interest of Bunch Marketing Solutions and BMS Mangoes Marketplace. This is in conjunction with the corporate Vision of The Great House Media Group of Publishers and The Great House Publishing Inc.
How did we go from the Mom and Pop corner store to conglomerate Walmart, Target and other national chains on every corner?
Much of traditional marketing practice prior to the twentieth century was based on rules-of-thumb and lack of information. Since then, information technology has become the marketing frontier, providing new channels of communication as well as enhanced means of collecting and analyzing marketing data. As a result, marketing specializations have emerged, especially sales versus marketing and advertising versus retailing. And of course, our purpose together here, Niche Marketing.
Starting in the 1990s, a new stage of marketing emerged called relationship marketing. The focus of relationship marketing is on a long-term relationship that benefits both the company and the customer; a relationship based on trust and commitment. One of the most prominent reasons relationship marketing developed was the discovery, referred to as Kotler's idea, that it costs the average business about five times more to obtain a new customer than to maintain the relationship with an existing customer.
While relationship marketing is largely held as the impactful stage of marketing, we’ve entered into a new social/mobile marketing era, where businesses are connected to customers 24/7.
Marketing Timeline
1450: Gutenberg's metal movable type (printing press), leading eventually to mass-production of flyers and brochures
1730s: Emergence of magazines (a future vector of niche marketing)
1836: First paid advertising in a newspaper (in France)
1839: Posters on private property banned in London📷
1864: Earliest recorded use of the telegraph for mass unsolicited spam
1867: Earliest recorded billboard rentals
1880s: Early examples of trademarks as branding
1905: The University of Pennsylvania offered a course in "The Marketing of Products"
1908: Harvard Business School opens
1922: Radio advertising commences
1940s: Electronic computers developed
1941: First recorded use of television advertising
1950s: Systematization of telemarketing
1970s: E-commerce invented
1980s: Development of database marketing as precursor to CRM
1980s: Emergence of relationship marketing
1980s: Emergence of computer-oriented spam
1984: Introduction of guerrilla marketing
1985: Desktop publishing democratizes the production of print-advertising
1991: IMC gains academic status
1990s: CRM and IMC (in various guises and names) gain dominance in promotions and marketing planning
1995-2001: The dot-com bubble temporarily re-defines the future of marketing
1996: Identification of viral marketing
2000s: Integrated marketing gains acceptance and the first academic research center for integrated marketing opens
So, how has niche marketing evolved and where will it take us? The segmentation of products and markets has been quietly evolving in business over the past 30 years. The catalyst for change to a more segmented industry structure has been competition, expense control and the demand for specialization of business in general. The result is the development of niche market products and strategies.
Discussion: What do you think has been the single most significant contribution to the way business owners communicate to their customers (either on this list or not)? Use the "Comment" feature in the lower, right of the screen to share your thoughts.
Advertising Expenses
Examples include:
- Business cards
- Yellow page listings
- Web advertising, banner ads, pay-per-click fees
- Promotional purchases and giveaways (T-shirts, caps, bags, pens)
- Brochures, mailers, flyers
More examples:
- Fees paid to ad and public relations agencies
- Web site creation and hosting
- Business logo design
- Marketing e-mail, direct mail campaigns
- SEO and web traffic analysis
- Promotions and promotional events
- Newspaper, magazine advertising
- TV advertising
- Professional performance videos and CDs
- Package design fees
- Catalogs
- Billboards, signs and display racks
- Phone book advertising
- Sponsorships
- Banners, posters for business
- Bumper stickers, door-hangers related to promoting your business
