PulsePoint

09/10/2025

Thank you to everyone who joined us at last night’s Wine Down to celebrate a successful kickoff to Fierce Pharma Week!

We were honored to share the evening with our amazing team, valued clients, and industry friends — all set against the incredible views from Jean-Georges on the 59th floor of the Four Seasons in Philadelphia.

A night full of great conversation, connection, and unforgettable moments.
Day 2 is underway — don’t miss pur last session of the day.

See you there!

09/09/2025

Day 1 of Fierce Pharma Week!

If you’re in need of a caffeine boost, some great swag or want to learn more about PulsePoint, stop by booth 701 for a recharge.

Make sure to catch our featured panels taking stage tomorrow:

1. Search, Scroll, Watch: The Omnichannel Revolution in Healthcare | 9:45 - 10:15 AM
with PulsePoint, Google, Genentech, LinkedIn, Salix Pharmaceuticals

2. How AI and Emerging Tech are Reshaping DTC | 2:15 - 2:45 PM
with PulsePoint, Butler/Till, Publicis Health Media, MINDS + ASSEMBLY, CMI Media Group

3. HCP Innovation: New Insights, New Channels | 3:45 - 4:15 PM
with PulsePoint, Sanofi, CMI Media Group, Flora, Publicis Health Media

08/27/2025

PulsePoint has been named this year's Best Programmatic Marketing Platform in the 2025 MarTech Breakthrough Awards!

Chosen from a global pool of over 4,000 nominations, we are honored to be recognized alongside some of the most forward-thinking companies in the marketing technology industry.

Read more at the link here: https://www.globenewswire.com/news-release/2025/08/14/3133676/0/en/PulsePoint-Named-Best-Programmatic-Marketing-Platform-in-2025-MarTech-Breakthrough-Awards-Program.html

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World...

08/21/2025

A look into the dynamic panel sessions that made up .

One of the most anticipated sessions featured a powerhouse lineup of agency leaders unpacking how strategies are evolving and how they’re cutting through the noise in both DTC and HCP spaces.

The highlight:
1. Everything is dynamic
2. Health is still human
3. Trust matters

Huge thanks to Andrea Palmer (CEO, Publicis Health Media), Eugene Lee (COO, CMI Media Group), Greg Reilly (Global President, dentsu health), Melissa Gordon-Ring (Global President, IPG Mediabrands Health), and Andrew Stark (CCO, PulsePoint) for delivering a standout discussion and valuable insights to the HealthNEXT audience.

More session recaps coming soon, stay tuned!

08/20/2025

We’re proud to announce in our latest press release that PulsePoint's Adaptive Optimization™ is here, and it's changing how our DTC campaigns perform.

By leveraging clinician-level understanding and deidentified patient cohorts, our latest AI-powered capability aids in reallocating spend toward the audiences most likely to engage and eliminating the budget waste that’s long plagued pharma marketing.

“Our deep health data foundation and singular focus on health have enabled us to build what generalist DSPs simply can’t — solutions that meet the compliance, sensitivity, and precision this space demands.”
-SVP of Growth & Strategy, PulsePoint, Medscape, WebMD

🔗 Read the full press release here at the link here: https://www.prnewswire.com/news-releases/pulsepoint-launches-ai-powered-adaptive-optimization-increasing-qualified-audience-reach-and-decreasing-media-waste-302521209.html?tc=eml_cleartime

07/30/2025

🏆 We’re proud to be named a finalist in the 22nd annual MM+M Awards!

PulsePoint, in partnership with Kyowa Kirin and dentsu health, has been recognized in the “Use of Data and Analytics or Data Platform” category for our work using real-world data optimization to boost campaign effectiveness. Congratulations to all of this year’s finalists — we’re proud to be listed with such transformational companies.

07/25/2025

If you're not listening to doctors, you're not leading in healthcare marketing.

At HealthNEXT, we're bringing the clinical perspective front and center.

"Brand Marketing Through the Doctor’s Eyes" isn’t just a panel. It’s a deep dive into what physicians think about how healthcare brands show up in their world—what resonates, what misses, and what they wish marketers would finally understand.

Moderated by our own VP of Data Solutions at PulsePoint, this conversation features three physicians with front-line insight:

1. Dr. Michael Zile – Cardiology, Medical University of South Carolina
2. Dr. Chris DeRienzo – Chief Physician Executive, American Hospital Association
3. Dr. Jessica Treviño Jones – Breast Oncology, Cancer Genetics, Mays Cancer Center at UT Health San Antonio

Let’s explore how physicians’ perceptions shape brand adoption and how brands can use real-world insights to shape more effective engagement strategies.

🗓 View the full agenda here: https://events.pulsepoint.com/healthnext-2025/agenda/

06/23/2025

Still thinking about the conversations, connections, and energy from HealthNEXT 2024.

From insightful panels to live innovation sessions, it was a day of pushing boundaries and rethinking what’s possible in healthcare marketing.

Swipe through for a few standout moments—and if you want to be part of what’s next, don’t miss HealthNEXT 2025 in NYC.

📅 August 5, 2025
🔗 Request your invite: https://events.pulsepoint.com/healthnext-2025/

06/16/2025

The PulsePoint and CMI Media Group teams made it to the Phillies vs. Cubs game!

What a great night at the ballpark to start the summer right⚾️

06/13/2025

HealthNEXT is back — and it’s bigger and more focused than ever.

Join us on August 5th for a day in New York City filled with panels with HCPs, hands-on innovation sessions, and conversations with industry leaders that will shape the future of healthcare marketing.

This is your chance to collaborate with the brightest minds and get an exclusive look at what’s next.

🔗 Request your invite here: https://events.pulsepoint.com/healthnext-2025/

06/09/2025

PulsePoint is sponsoring Future Pharma 2025!

📍June 24–26 in Boston

If you're attending, let's connect.

Our sales team will be on-site, ready to talk identity resolution, precision activation, and what’s actually working in healthcare marketing right now.

📩 To schedule a meeting, email: [email protected]
🎟 Use code FP25SPONSOR for 25% off registration

Stay tuned for more updates on the event coming soon.