Geoff Campbell

01/07/2020

January Bike Commute - first day back to work on-site after break.

11/09/2019

Nature

09/03/2019

I’m all checked in at and I just found the best room in the entire venue!

08/18/2019

Sunday afternoon around Boston Common

07/18/2019

Just taking a moment to appreciate how green this city is right now.

07/01/2019

Happy Canada Day. I’ll be back soon.

04/24/2019

03/24/2019

Hi, Just wanted to share that I successfully completed CXL Institute's Intermediate Google Tag Manager course. It was great to dive deep into several important areas of GTM that go beyond the basics. Below is a bit more information about the course. Also, if you're looking for a new web marketing analyst (especially in the higher ed or nonprofit industries), I'm looking for my… [ 117 more words ]

Hi, Just wanted to share that I successfully completed CXL Institute’s Intermediate Google Tag Manager course. It was great to dive deep into several important areas of GTM that go beyond the…

10/25/2018

Hi, Just wanted to share that I earned the "Optimizely X Web Foundations Certification". This certificate indicates that I have "a fundamental understanding of how to use the Optimizely X Web product, including how to setup your account, instrument your site and create and run experiments correctly." It's an interesting tool and I'm glad I understand the tool's core functionality. [ 37 more words ]

Hi, Just wanted to share that I earned the “Optimizely X Web Foundations Certification”. This certificate indicates that I have “a fundamental understanding of how to use the Opti…

10/19/2018

Hello, I wanted to share some news. After a lot of learning/practice/studying (and pining for an opportunity like this), I just successfully passed the newly unveiled Tableau Desktop Specialist exam. I first used Tableau in years ago when I was becoming frustrated in my attempts using other BI tools to combine data from disparate sources. After learning the power of Tableau through Zen Masters ( [ 280 more words ]

Hello, I wanted to share some news. After a lot of learning/practice/studying (and pining for an opportunity like this), I just successfully passed the newly unveiled Tableau Desktop Specialist exa…

10/16/2018

KPIs for Higher Ed Admission Advertising

The title of this post could have been “17 must-have metrics you need to be measuring that matter”. That’s the kind of result you find when looking for KPIs. This post will hopefu…

10/15/2018

Advanced AdWords Knowledge + Experience (LunaMetrics AdWords 201)

Information sharing as a general rule As you may have noticed, I’ve started blogging again. I think it’s crucially important in a relatively collaborative field like higher ed. Nearly s…