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Tidal Health Group

Name: Tidal Health Group
Address: 215 E 58th Street, 4th Floor, New York, NY, 10017, US
Telephone: (347) 713-0405

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Tidal Health Group

Tidal Health Group is a New York-based healthcare and medical marketing agency. We are a full-service digital marketing service provider. We focus on the develo

Our goal is to help foster the connection between patients and healthcare brands, and doctors. Tidal Wave Marketing is the leading medical practice marketing specialist. We focus solely in the connection between patients looking for quality care and the doctors providing that care. You care for your patients. You are a leading doctor. Now showcase that online. We focus solely in private practice m

edical offices. Helping maintain and craft:

-Digital Reputation Management
-Guided Patient Review
-Uniquely crafted content showcasing your expertise
-Focused medical outlet marketing
-Maintaining up to date doctor contact information throughout key directories and medical based websites

10/25/2023

Join us with special guest, Dean Browell in an eye-opening discussion on healthcare research challenges and decision-making. Uncover the key takeaways:

📊 Assessing data beyond numbers.
🧐 Rethinking Net Promoter Scores.
👥 Understanding consumer behavior.
👀 Viewing brand perception through a consumer lens.
🏥 Building authority in healthcare branding.

Don't miss this episode! Listen now for invaluable insights.
https://www.tidalhealthgroup.com/podcast/navigating-the-challenges-of-healthcare-branding-and-authority/

10/13/2023

Exciting new episode alert! 🎙️ Join us on our podcast as Lily Ray delves deep into Google's E-E-A-T guidelines and their profound impact on the healthcare industry.

- EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) matters, especially in healthcare. Google values credible, accurate medical info.

-Lily explains Google's algorithms, their reliance on the Knowledge Graph, and the weight of site reputation and author credibility.

-Smaller healthcare brands can compete by building an online presence, optimizing profiles, and using social media.

-Discover the future of healthcare SEO – individual experts, influencers, and the rise of video content.

Tune in now to unlock the secrets of healthcare SEO and stay ahead of the curve in this dynamic digital landscape!

https://www.tidalhealthgroup.com/podcast/eating-up-credibility-navigating-healthcare-seo-with-lily-ray/

09/26/2023

🎙 Exciting Episode Alert! Join hosts Bryan Cush and Jay Parkinson in a captivating conversation with the incredible Jared Johnson, a 30-year healthcare marketing veteran and the host of the Healthcare Rap podcast!

🚀 In this episode, we're diving deep into the world of healthcare and exploring the crucial topic of meeting evolving consumer expectations. Jared sheds light on the paradigm shift from consumer choices to consumer expectations, emphasizing the growing demand for consumer-friendly options in healthcare. He delves into the pivotal roles of accessibility, availability, and visibility in shaping the future of healthcare. Plus, don't miss Jared's insights on the invaluable role of virtual care in simplifying healthcare for consumers while lightening the load for providers.

Listen here: https://www.tidalhealthgroup.com/podcast/the-evolution-of-consumer-centered-experiences-in-healthcare/

09/12/2023

Don't miss our latest podcast episode! Join Bryan and Jay as they welcome Dr. Zeev Neuwirth to discuss putting patients first in healthcare. Dive into the world of customization, specialized clinics, virtual care, and learn how we can take cues from industry leaders like Amazon. Tune in now for a prescription of innovation!

Listen here: https://www.tidalhealthgroup.com/podcast/putting-patients-first-customization-and-personalization-in-healthcare/

09/06/2023

Did you know that the healthcare journey begins with a click? 🌐 More than 40% of healthcare appointments are sparked by organic online searches, as patients seek answers to their symptoms and conditions. In this digital age, the power to shape patient choices lies in the hands of experts.

Are you positioned as a trusted authority in your field? 💼 The digital landscape is evolving, and healthcare brands are stepping up to become the go-to source for accurate, reliable information. From optimizing online visibility to offering valuable insights, these brands are making a significant impact on patient decisions.

Discover how healthcare is adapting to this digital revolution. Explore the strategies and approaches that experts are using to connect with patients, earn their trust, and guide them on their healthcare journey. 🏥💡

Is your brand ready to be the beacon of expertise in the digital healthcare space? Dive into the details: https://www.tidalhealthgroup.com/medical-marketing/understanding-healthcare-customer-decisions/

08/31/2023

Patients are taking their health into their own hands, seeking symptom and condition information to make informed decisions. But here's the question: Are you positioned as the expert they're searching for?

In a world where authority and credibility matter, healthcare brands are embracing the digital shift. Discover how they're navigating this evolving landscape, from optimizing their online presence to providing valuable, reliable information. 🏥💡

Learn more about how you can become the go-to source in your field, gain patients' trust, and shape the way healthcare is perceived in the digital age.

https://www.tidalhealthgroup.com/medical-marketing/understanding-healthcare-customer-decisions/

08/30/2023

Dive into the world of healthcare marketing with Jerry Hobbs, President of Prairie Dog. Discover the secrets behind success in the healthcare industry as he shares his invaluable insights on audience understanding, marketing strategies, and brand recognition.

In this episode, Bryan & Jerry discuss:
-How brand recognition key in healthcare
-The importance of aligning competency with consumer needs and to learn from competitors
-Key points for success in the healthcare industry
-How vital brand-building is for long-term success

Listen here: https://www.tidalhealthgroup.com/podcast/staying-relevant-in-healthcare-audience-understanding-marketing-process-and-brand-building/

08/23/2023

We're just a few episodes in season 1! Join us as we dive into the dynamic world of , exploring the perfect blend of , , and . Discover game-changing strategies for top-notch care and enhancing patient satisfaction through cutting-edge tech.

🔥 Plus, get ready for exclusive insights from industry leaders who will be sharing their learnings and even spilling some secrets! Don't miss out – tune in and stay ahead in the evolving landscape of healthcare.

Check it out and catch up on the latest episodes - https://www.tidalhealthgroup.com/podcast/

08/17/2023

Greg Santillo, Former VP of Business Development at Pelvic Rehabilitation Medicine, shares how our digital marketing strategy ignited their journey. From a single Midtown Manhattan location to expanding across eight states and 12 markets with 14 locations, we're thrilled to have fueled their success.

Watch the full testimonial to hear more: https://youtu.be/taW6FlHAxm0

08/15/2023

Tune in to the latest episode of Health Impressions as Bryan & Jay talk with Bethany Hale about:

-The broken US healthcare system: Unpacking complexities hindering consumer prioritization.

-Emphasis on patient needs: Exploring how understanding pain points can enhance healthcare experiences.

-Role of consumer-centric strategies: How collaboration within healthcare can improve patient and provider interactions.

Listen here: https://www.tidalhealthgroup.com/podcast/unveiling-the-broken-healthcare-system-empowering-patients-through-consumer-centric-strategies/

08/10/2023

Weil Foot & Ankle Institute, the leading podiatry practice in the country, had a strong physical presence but needed to maximize its digital reach for local , reputation, and paid search marketing.

With our custom HealthAuthority CMS, designed for local SEO, we built schema coded pages through a comprehensive audit of provider and location data. This led to optimized linking strategies against local listings, while call tracking and dedicated landing pages improved conversion metrics. As a result, we achieved significant shifts in CPA and total conversions, accompanied by a remarkable 75% increase in organic web sessions and a 142% boost in total conversions with a 62% decrease in cost per acquisition. The data audit and listing cleanup also facilitated the placement of over 7,000 reviews across partner directories.

08/01/2023

Discover the power of AI in healthcare! Join us as we dive into the fascinating world of chat GPT and its potential to revolutionize patient care journeys. Learn more in our latest podcast episode. With special guest, Teri Sun, Chief Strategy Officer of White Rhino, Inc.

Bryan, Jay, & Teri discuss:
-Understanding why the emotional journey of patients is crucial in healthcare marketing.
-Why patient care journeys are not linear and require ongoing support and communication.
-How AI, such as ChatGPT, can be used to personalize and improve patient communication.
-How AI has the potential to assist in training doctors on empathetic communication.
-Why authenticity and creativity will be important factors in AI-generated content.

Listen here: https://healthimpressions.podbean.com/e/transforming-patient-care-nurturing-journeys-beyond-the-appointment

Address

215 E 58th Street, 4th Floor
New York, NY
10017

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

(347) 713-0405

Website

https://www.tidalhealthgroup.com/contact-us/

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