Connected Culture

Connected Culture We listen to your feedback and post news, tips, contests & updates on digital marketing including co Hi, I’m Jerry Allocca. I’m a lucky guy.

I do something I love, I get to work with a lot of awesome people, and I get to feed my obsession for digital marketing by partnering, helping – and learning from –organizations like yours. My mission in life is to help you, the overworked marketing director, navigate the noise of digital marketing and look like a digital guru to your boss. The joy for me is when Connected Culture can help you suc

ceed. I’m not only a published digital marketing author, but I’m also a digital marketing instructor at Hofstra University CE. I lead a local trade association for marketing and communications, and I speak at conferences and seminars throughout the country. I’ve spent over 34,000 hours honing my digital marketing skills. There’s been a lot of studying, a lot of practicing, and even some failure along the way; but, in the end, I’ve achieved digital marketing Nirvana, and have developed the most effective and easy to implement digital marketing strategies in existence. I’m not saying all of this to toot my own horn. I just want you to know why I have an outstanding reputation in the digital marketing industry as well as my local community and why my brand, Connected Culture, is your winning partner for digital marketing. I can interpret the noise of the digital marketing world into plain English, and I know the secret to making your customers engage and buy twice as fast. Here’s to quieting the digital noise, and to your digital marketing success!

Which Weak Signals Should You Pay Attention To?
10/08/2025

Which Weak Signals Should You Pay Attention To?

Traditional economic indications, such as interest and unemployment rates, are sending conflicting signals about the state and future of the global economy. In this issue of the HBR Executive Agenda, HBR editor at large Adi Ignatius asked CEOs from HBR Executive’s Advisory Council to share which m...

General Motors’ Norm de Greve on aligning marketing across the C-suite
10/07/2025

General Motors’ Norm de Greve on aligning marketing across the C-suite

GM’s chief marketing officer shares how he builds partnerships across marketing and other executive functions to work toward a shared growth mindset.

What Disruptive Innovators Do Differently
10/06/2025

What Disruptive Innovators Do Differently

Disruptive innovation takes many forms, often shaped by customer needs and persistent experimentation. It is associated with famous figures like Jensen Huang or Henry Ford, but another leader in disruptive innovation? Julia Child. Child revolutionized American cooking by making French cuisine access...

AI Security Takes Center Stage at Black Hat USA 2025
10/05/2025

AI Security Takes Center Stage at Black Hat USA 2025

The security landscape is undergoing yet another major shift, and nowhere was this more evident than at Black Hat USA 2025. As artificial intelligence

Why AI Efficiency May Be Making Your Organization More Fragile
10/04/2025

Why AI Efficiency May Be Making Your Organization More Fragile

The productivity gains from AI tools are undeniable. Development teams are shipping faster, marketing campaigns are launching quicker, and deliverables are

Is Your Brand Optimized for AI Search?
10/03/2025

Is Your Brand Optimized for AI Search?

AI-driven large language models (LLMs) like ChatGPT, Perplexity, and Google’s AI Overview are increasingly chipping away at traditional search. This new internet landscape has left brands struggling to figure out how to optimize their content. While there isn’t yet a clear playbook to navigating...

Growth amid uncertainty: Jump-starting B2B sales performance
10/02/2025

Growth amid uncertainty: Jump-starting B2B sales performance

Taking stock of how your company’s growth stacks up is critical to identify where and how to jump-start growth. Five acceleration levers offer a path forward.

How Gen AI Is Transforming Market Research
05/08/2025

How Gen AI Is Transforming Market Research

While gen AI is already having a profound impact on marketing activities like customer service and content creation, it has the potential to be absolutely revolutionary in another area: market research. After spending two years studying the technology’s use there, two professors believe that gen A...

AI, personalization & the future of shopping - Think with Google
05/07/2025

AI, personalization & the future of shopping - Think with Google

Google’s Official Digital Marketing Publication. AI advances unlock new ways for businesses to reach and engage people on Google and YouTube.

Generative AI in the Real World: Shreya Shankar on AI for Corporate Data Processing
05/06/2025

Generative AI in the Real World: Shreya Shankar on AI for Corporate Data Processing

Unstructured Data at Scale

Salesforce takes aim at ‘jagged intelligence’ in push for more reliable AI
05/05/2025

Salesforce takes aim at ‘jagged intelligence’ in push for more reliable AI

Salesforce unveils groundbreaking AI research tackling "jagged intelligence," introducing new benchmarks, models, and guardrails to make enterprise AI agents more intelligent, trusted, and consistently reliable for business use.

This data set helps researchers spot harmful stereotypes in LLMs
05/04/2025

This data set helps researchers spot harmful stereotypes in LLMs

A new multilingual tool aims to make it easier to evaluate AI models for bias in multiple languages.

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