OMD Worldwide

12/24/2021

Thank you to our clients, partners, and our wonderful people a great 2021.

We wish you all a safe and happy holiday season!

11/03/2021

George Manas has been announced as the new CEO of OMD Worldwide, as Florian Adamski, is promoted to CEO of Omnicom Media Group.

George was previously President and Chief Media Officer of OMD USA, where he expanded OMD’s modern media offering, with transformative solutions both before and during the pandemic, where his leadership helped to secure close to $1 billion in new business.

In George’s own words, “Being entrusted to lead the organization that Flo and the entire leadership team have spent the past four years rebuilding, reimagining and restoring to its place at the top of the industry is both an incredible honor and awesome responsibility…”

Find out more about our new CEO: https://www.omd.com/thoughts/omd-worldwide-announces-new-leadership/

09/24/2021

This week Mercedes-Benz AG appointed Omnicom Group to build its global integrated agency of the future, in a new partnership which will span expertise across the entire spectrum of Communication and Marketing - from performance content development to media playout and success measurement.

Florian Adamski, CEO at OMD Worldwide spoke to Campaign Magazine UK about the pitch process and what Team X seeks to bring across the comms spectrum.

Click to read the full interview on how Omnicom successfully drove away with Mercedes-Benz: https://lnkd.in/dabSgQNC

Mercedes-Benz’s global agency consolidation, which was won this week by Omnicom in a shoot-out against fellow incumbent Publicis Groupe, has turned out to be one of the most significant pitch results so far this year.

08/18/2021

With the Tokyo 2020 Olympics now behind us, what are the lessons to be learned from these games? In an environment led by streaming growth, higher integration with social channels, and increased athlete engagement, how can brands adapt to these moments of global attention and positive human stories?

Jean-Paul Edwards, Chief Product Development Officer at OMD EMEA looks at how the global sporting landscape is expected to shift ahead of next Olympics in Paris 2024, and how brands can make the most of these unique moments of reach and engagement.

To read more, click the link below.

As Tokyo 2020 ends, what are the lessons to be learned from the Olympic games? What can brands offer in these moments of global attention?

03/15/2021

The SXSW digital experience starts tomorrow! Join us in exploring the future of technology and creativity as we enter a new era of connection and business.

Stay tuned to OMD channels for more!

10/29/2020

OMD Australia won the B&T Women in Media - Employer of the Year award for the second year in a row! We also celebrate Aimee Buchanan placing #2 on the Women in Media Power List and Peita Pacey for taking out the Strategy award. Click through to read more!

We are thrilled to be named Employer of the Year at the 2020 B&T Women in Media Awards, for the second year running!

Many congratulations to our amazing CEO, Aimee Buchanan, for being named #2 on the Women in Media power list, Peita Pacey (Head of Strategy, OMD Sydney) for taking out the Strategy award, and our wonderful Coles client, Lisa Ronson (Chief Marketing Officer), for winning the Marketing award! Well done to Laura Nice (Managing Director, OMD Sydney) and Penny Shell (OMD’s National Head of Planning and Melbourne Head of Product) on being shortlisted! We are so lucky to work with such talent.

Congratulations to all of the winners, nominees, and to B&T for continuing to drive the D+I agenda for the industry.

https://www.bandt.com.au/its-here-all-the-incredible-winners-from-bts-women-in-media-awards-2020/

10/26/2020

“There’s an overall dynamism in the business right now because everything is in flux..." The Wall Street Journal spotlights OMD's Fast Start Dashboard in its feature on new data tools marketers are using to navigate the unpredictable developments of 2020. Our clients Bacardi and Mercedes-Benz share how and why the Fast Start Dashboard is helping them develop an agile response to the changing context.

Read more on OMD.com: https://www.omd.com/thoughts/marketers-try-new-data-tools-to-navigate-pandemic/

Bacardi is using pandemic-related data from an analytics dashboard developed by its media agency, OMD Worldwide, to inform its ad buys in different markets.

10/22/2020

Breaking: OMD Hong Kong takes home the prestigious
HKMA/ TVB Awards For Marketing Excellence Agency of the Year title! OMD was recognised for not only its outstanding marketing programmes, but also having broken barriers and raised the standards of the marketing profession. Our most enthusiastic congratulations to our OMD Hong Kong team for this momentous accomplishment!

10/22/2020

Advertiser Protection Bureau (APB), 4A's brand safety unit, has launched a new initiative to help agencies and brands navigate the issue of misinformation and disinformation and its impact on brand safety.

Israel Mirsky, who played a prominent role in developing the APB’s misinformation and disinformation efforts, spoke to Adweek about how and why the initiative came about.

Read more on OMD.com: https://www.omd.com/thoughts/4as-advertiser-protection-bureau-tackles-misinformation/

A new initiative seeks to help navigate the impact on brand safety. The initiative includes a white paper endorsed by the Global Disinformation Initiative and the European Association of Communications Agencies.

10/21/2020

OMD is proud to a part of the Omnicom family, where the highest standards of excellence are brought to our clients, our shareholders, our neighbors and one another. Check out Omnicom’s 2019 CSR Report, with 2020 updates, to learn about our global CSR efforts.

“In a world that’s rapidly changing, Omnicom grounds itself in its commitments to talent, creativity and collaboration. Through diverse perspectives and collective strength, our network is able to uphold the highest standards of excellence for the world’s greatest brands and communities around...

10/19/2020

OMD reporters from OMD EMEA , OMD UK and OMD USA tuned into this year's virtual Advertising Week, where the topics of conversation ranged from changing customer insights and behavior to affecting change in the industry.

Click here to view our full Advertising Week 2020 Debrief: https://www.omd.com/thoughts/the-advertising-week-2020-debrief/

This year, Advertising Week became the next major industry event to be reimagined virtually. Historically, the event had taken place in 6 markets over the course of the year. However, given the impact of the global pandemic on events, Advertising Week pivoted to focus on one global audience and took...