Ipsos US

11/08/2025

On Wednesday, President Trump celebrated the one-year anniversary of his second stint in the White House. One day later, the 2025 elections, headlined by larger-than-expected Democratic victories in New York, Virginia, and New Jersey, offered the first clues as to how both parties will need to adjust in a post-Trump political landscape. Here are five charts on where the political landscape stands after the 2025 elections.

Below are five charts on where the political landscape stands after the 2025 elections

11/08/2025

Two in three Latinos feel it is a bad time to be Latino or Hispanic in America, according to a new Axios/Ipsos poll conducted in partnership with Noticias Telemundo. This represents a sharp increase in unease and uncertainty about their place in society over the last year.

New Axios/Ipsos poll in partnership with Noticias Telemundo shows sharp decline in belief in American Dream among Latino and Hispanic Americans

11/07/2025

Financially crunched consumers will reduce/eliminate spending in areas not tied to their identity, community, or culture. Companies should invest in underserved community access and explore intersectional consumer needs to unlock new growth opportunities.
https://www.ipsos.com/en-us/ipsos-data-drops-why-belonging-new-brand-loyalty-financially-squeezed-consumers

11/06/2025

The Essentials tracker October 2025 infographic explores the purchasing trends of parents compared to non-parents, whether for essentials or major purchases. Take a look.
https://www.ipsos.com/en-us/market-essentials-did-you-know

11/06/2025

The ways Americans indulge themselves are changing, while the lines between luxury and hedonism are blurring. Revisit our recorded webinar to hear actionable insights from our Future of Indulgence consumer survey.
https://www.ipsos.com/en-us/webinar-what-future-indulgence

11/05/2025

As you strive to know the new America, understanding its changing position in the world around us is a critical lens for decision-makers. Listen in as we share key findings for the U.S. market on technology, health and wellness, brands, values and more.
https://www.ipsos.com/en-us/webinar-ipsos-global-trends-what-shifting-global-trends-mean-us-market

11/04/2025

VaynerX, in partnership with Muck Rack and Ipsos, has released new research report that provides a comprehensive look at the evolving landscape of media consumption and attention, highlighting a critical new mandate for public relations practitioners.
https://www.ipsos.com/en-us/vaynerx-muck-rack-and-ipsos-reveal-key-media-consumption-trends-modern-pr-practitioners

11/04/2025

We're seeing disapproval over how the federal government is managed has grown, according to a new ABC News/Washington Post/Ipsos poll. Take a look!

Disapproval over how the federal government is managed has grown, according to a new ABC News/Washington Post/Ipsos poll

11/03/2025

The economy, the cost of living, and inflation were all major themes of the 2024 election. Here are five charts on the issues that will play the biggest role in the 2026 midterms.

Five charts on the issues that will play the biggest role in the 2026 midterms

11/03/2025

We asked a two-part question: What are the three best ways to build wealth, and what are the safest ways to build wealth? Here's what Americans told us...
https://www.ipsos.com/en-us/investing-seen-best-way-build-wealth-homeownership-safest

11/02/2025

The October Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today. Political extremism is the top concern, followed by the economy and immigration.

The October Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today. Political extremism is the top concern, followed by the economy and immigration. Perceptions of the direction of the country remain stable, but pessimistic. Presid...

11/01/2025

A sizeable majority (85%) say that they “just assume companies are always tracking data about me.” A similar number (76%) say that they don’t have enough control over how companies use their data.
https://www.ipsos.com/en-us/are-americans-privacy-nihilists