10/31/2025
So excited to see this launch — the Prada Holiday 2025 campaign is now live (also, by far the coolest set I’ve been on).
A special Happy Birthday to the incredible letitiawright it’s truly a pleasure to work on your team.
—
“A winter archetype - a voyage through a pristine snowscape, a quest of rediscovery, a return. Discover the Prada Holiday 2025 campaign.”
Creative Directors: and
Campaign Creative Direction:
Photography and Direction:
Prada Ambassadors: letitiawright .lixian