For more inquiries contact Colleen Branigan: [email protected] We focus on high consideration categories – requiring complex and emotionally charged decision-making. These include healthcare, luxury goods, automotive, financial services, technology, and career services. We are the only market research company to combine leading edge theory from academic psychology and Behavioral Economic
s with leading edge practice from therapeutic psychology to help our clients more effectively decode and influence customer decision-making. We draw on the work of leading psychologists, Nobel laureate Daniel Kahneman and Professor Steve Peters, to develop tools to access the three brain systems, and design research protocols to address them in a specific order, to uncover a more complete and accurate mindset map for our clients. We are leaning into the psychological advantages of speaking to participants at home, in this new COVID-19 reality, innovating to ensure that our research is as revelatory, valuable and engaging online as it has always been in-person. Our studies lead to unexpected and highly actionable marketing recommendations that inform the entire lifecycle of our clients’ business needs – from insight and positioning studies to messaging and concept development and evaluation and optimization of brand communications. Healthcare is the largest part of our practice, and we have extensive experience in more than 50 disease states, working with patients, caregivers, HCPs and many other stakeholders. We find our therapeutic, psychology-based approach is particularly valuable for the nuanced and emotionally charged conversations needed within the complex world of healthcare. We are a certified Women-Owned business and a “Best and Brightest Companies to Work for in the Nation Winner 2020.”
For more inquiries contact Colleen Branigan: [email protected]
