ContentWriters

05/07/2026

Is your published content hurting your SEO?

Many content teams don't realize they have duplicate pages cannibalizing rankings or outdated posts undermining credibility.

And every new article buries the problem.

A content audit helps uncover what's working and what's not, so you can make the most of your hard work.

Here's our step-by-step guide to doing it.

https://bit.ly/4uzr7nf

11/28/2025

Giving great feedback is the easiest way to improve content quality and your relationship with your writers.

Our latest carousel breaks down 5 ways to give freelancers clear, effective feedback that leads to better quality content faster.

👉 Swipe through!

11/14/2025

Comparative adjectives make your writing clearer, sharper, and more persuasive.

Write with confidence by learning how to use comparative adjectives (and superlatives) correctly, so you can write with confidence and make every comparison count.

📖 Read here: https://bit.ly/4p5FAEI

11/12/2025

AI fatigue is real, and you may be going through it as a writer. 😣

When the overwhelm hits, try these small resets:
👉 Step away from screens for a few hours
👉 Spend time connecting with people (and pets!)
👉 Read a hard copy of a book

How do you cope when AI fatigue sets in?

11/10/2025

Scrambling to understand AEO? If you understand SEO, you’re already ahead.

Google's VP of Product confirms that AI search relies on the same core ranking signals as traditional search: intent satisfaction, originality, and source citations.

"Answer Engine Optimization" sounds revolutionary, but it's the same game with a new interface.

Focus on what's always mattered: creating authoritative content that genuinely answers user needs.

Source: https://bit.ly/4nBDnQi

Google's VP of Product answered a question about AEO/GEO for AI Search, addressing what creators should consider.

11/05/2025

Are you earning high-quality backlinks?

A strong backlink strategy starts with valuable, shareable content like infographics, expert guides, and original research.

🤔 What’s your go-to tip for generating top-tier backlinks?

11/03/2025

Google's advice for the AI search era? 🤖

Stop thinking keywords. Start thinking questions.

People use long-form queries in AI search versus 4 words in traditional search. They're asking complex, conversational questions seeking advice and how-to guidance.

Your content strategy should match this shift. Anticipate the full informational journey, not just the entry point.

Source: https://bit.ly/4nBDnQi

Google's VP of Product answered a question about AEO/GEO for AI Search, addressing what creators should consider.

10/29/2025

Marketers are utilizing podcasts to build brand awareness and connect with their audiences. With over 584 million podcast listeners worldwide, a new lane has opened up for writers.

A podcast script can:
✅ Make the recording process run smoother
✅ Reduce long pauses and rambling
✅ Keep guest interviews on track

🤔 Do you write podcast scripts or invest in them as part of your content strategy?

Source: https://bit.ly/4hvqe9Y

Learn about the growth of podcasts, popular genres, the biggest revenue sources, and other top podcast statistics.

10/24/2025

Semicolons may not be trendy, but they’re far from irrelevant.

Used with intention, they add polish and clarity that commas or dashes can’t always deliver.

📖 Learn when to use semicolons and why they still belong in your writer’s toolkit: https://bit.ly/3WmtOtq

10/22/2025

Evergreen content can drive traffic for years, but only if it's built to last.

To keep it fresh and valuable:
1️⃣ Avoid time-sensitive references
2️⃣ Use formats that age well (blogs, web guides, resource hubs)
3️⃣ Focus on concepts and FAQs your audience searches for

🍃 How does your team ensure evergreen content stays relevant over time?

10/20/2025

SEO is shifting quickly.

With AI Search & Overviews, organic click-through rates are impacted.

Your brand presence in AI summaries and thought-leadership content is even more critical.

🤔 Are you changing your SEO playbook because of AI Overviews?