WNS - Why Not Smile

07/06/2018

We’ve launched an Instagram account! Please follow us at .nyc for updates on projects and news. 🖤

https://www.instagram.com/wns.nyc/

05/20/2017

Spring is here. WNS has finally launched its new website. Please take a look at what we have been working on lately, and where we are heading to. It’s been already 8 years since I have formed Why Not Smile in 2009. Thanks for all your help, guidance, and attention in leading WNS to where it is today.

http://wns.nyc

Made with smiles in NoHo, NYC
Code by the amazing Andrew LeClair

Why Not Smile is a multidisciplinary creative consultancy in New York. Orchestrating various media methodically to speak for the brand, we aim for one strong voice that delivers one united brand experience to each individual.

09/03/2016

Please stop by Hoon's solo exhibit if you are around in Williamsburg. Opens on Saturday, September 3!

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I am sitting in a room different from the one you are in now: A visit to Alvin Lucier’s living room of his home in Middletown, Connecticut on October 29th and 31st, 1980.

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P339 Gallery
339 Bedford Avenue, Brooklyn NY, 11211

September 3—September 30, 2016

Thursday—Sunday, 1—6 PM
By appointment only: Monday—Wednesday

+1 301 529 1400
[email protected]

09/01/2016

Hoon will have a solo show in Williamsburg beginning this weekend! We are working on the final touches for various installations today and tomorrow. Stay tuned for more information!

I am sitting in a room different from the one you are in now: A visit to Alvin Lucier’s living room of his home in Middletown, Connecticut on October 29th and 31st, 1980.

09/21/2015

With the help of many former designers and interns, we finally released PIN through Colophon Foundry. We specially thank James Goggin who ignited the original idea, Jin Kim who was the lead designer on this project, and of course Colophon Foundry who made this all happen.
http://www.colophon-foundry.org/fonts/pin/about-font

"PIN is a three-weight, nine-cut family of geometric sans-serif types. The design, available in dot-matrix, stencil, and solid variations, is based on an expanding grid in which each weight rests comfortably within the other, expanding out from the stroke's center-point.

Initiated by Kim after a chance look towards the ceiling in a London tube station—which revealed a circular, 24-bulb chandelier above—the project started with a 16-node variation on a geometric dot matrix and grew from there to ultimately include three styles and three weights, each applicable across body copy, headlines, and tables."

04/19/2015

After a long cold winter, we are finally welcoming spring greens!

12/22/2014

Read a tip from Hoon about typography as voice visualization from Creative Bloq's '10 typography tricks every designer should know.' This was originally featured in British Magazine, Computer Arts from back in 2009.

http://www.creativebloq.com/typography/tricks-every-designer-should-know-12121561?page=1
http://www.creativebloq.com/computer-arts/114-new-pro-tips-type-11098967

11/06/2014

Hoon’s class visited Why Not Smile for a talk and lunch. Senior Thesis class from Parsons The New School for Design

10/20/2014

Michelin two star Jungsik's (Jungsik JUNG S*K DANG 정식당) graphic design as featured in 'Knife and Fork' and just in case you don't have the book at hand, here's a taste of the works.

http://goo.gl/b9vfFv

09/30/2014

Still residing in the the historical Cable Building, we recently moved into a new space. Here's a peek into our setting with a full arched window.

09/26/2014

The Pin family of types. Available via Colophon Foundry, late 2014. Stay Tuned! — If you are in New York this weekend stop by the New York Art Book Fair at MoMA PS1, and pick up a Pin postcard at the Colophon Foundry (booth Z09).

http://nyartbookfair.com/

05/16/2014

Thanks for coming last night, everyone!