Lefty

Lefty Lefty is a leading influencer marketing agency.

Lefty helps brands & agencies manage top-performing influencer programs: talent discovery & qualification, relationship management, automated campaign reporting, performance measurement and competitive benchmarking. We capitalize on influencers’ natural ability to engage their audience in order to help brands tell their story in a meaningful way. Our unique technology, encompassing 3 million influ

encers profiles worldwide, allows us to build tailor-made influence campaigns for Fortune 500 brands, which we manage from strategic planning to influencers activation, ex*****on and tracking.

Your influencer campaigns just got smarter. 👀 Introducing “Lefty Vision,” our new feature that uses AI-powered logo reco...
05/25/2026

Your influencer campaigns just got smarter. 👀

Introducing “Lefty Vision,” our new feature that uses AI-powered logo recognition to automatically track every branded post - no hashtags or mentions needed. ✨

Discover more in our new blog post.

05/18/2026
The first Monday of May, the most awaited night in the fashion world, full of excitement of who we’ll see on the red car...
05/09/2026

The first Monday of May, the most awaited night in the fashion world, full of excitement of who we’ll see on the red carpet. In 2026, pictures had us fawning over Dua Lipa’s look, turns out, it was AI.

Read the full article on our Substack channel.

The 2026 Met Gala proved to be a masterclass in digital resonance, driving a monumental $250M in total EMV on Instagram....
05/08/2026

The 2026 Met Gala proved to be a masterclass in digital resonance, driving a monumental $250M in total EMV on Instagram. This year, the shift in influence was undeniable as KOLs and actors accounted for over 50% of the top profiles, surpassing musicians, models, and athletes.

led the rankings with a staggering $19.7M in EMV, followed by at $15.2M.

maintained her digital dominance with $13.7M, while secured the fourth spot with $12.2M.

rounded out the top five, boasting the highest engagement rate of the group at 4.8%.

Discover the full ranking and our deep dive into the data in our new blog post.

The 2026 Met Gala proved to be a masterclass in digital resonance, driving a monumental $250M in total EMV on Instagram....
05/08/2026

The 2026 Met Gala proved to be a masterclass in digital resonance, driving a monumental $250M in total EMV on Instagram. This year, the shift in influence was undeniable as KOLs and actors accounted for over 50% of the top profiles, surpassing musicians, models, and athletes.

led the rankings with a staggering $19.7M in EMV, followed by at $15.2M.

maintained her digital dominance with $13.7M, while secured the fourth spot with $12.2M.

rounded out the top five, boasting the highest engagement rate of the group at 4.8%.

Discover the full ranking and our deep dive into the data in our new blog post.

The 2026 Met Gala embraced its « Costume Art » theme, turning the body into a canvas and the carpet into a museum. Here ...
05/07/2026

The 2026 Met Gala embraced its « Costume Art » theme, turning the body into a canvas and the carpet into a museum. Here are the maisons that defined the night.

led the rankings, dressing seven attendees including and .

followed closely, with ’s gown crafted from vintage Sabrina film strips.

dressed , and and .

and rounded out the top five.

Discover more in our new blog post.

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