Lefty

06/25/2026

We tracked 31 athlete WAGs across F1, NBA, and Tennis, identified 627 brand mentioned by WAGs. One name came out on top by a mile:

👑 Alo Yoga was mentioned by 14 different WAGs, more than any other brand.

Beauty is right behind it:
- L'Oréal Paris Official — 8 WAGs
- rhode skin — 7 WAGs

But here’s the real whitespace: despite all this travel, glam, and lifestyle content, only two hotel brands appear anywhere in the data. For hospitality and travel brands, that’s a category almost nobody has claimed yet.

BrandPartnerships BeautyMarketing

06/25/2026

We tracked 31 athlete WAGs across F1, NBA, and Tennis, identified 627 brand mentioned by WAGs. One name came out on top by a mile:

👑 ALO was mentioned by 14 different WAGs, more than any other brand.

Beauty is right behind it:
- L'Oréal Paris Official — 8 WAGs
- rhode skin — 7 WAGs

But here’s the real whitespace: despite all this travel, glam, and lifestyle content, only two hotel brands appear anywhere in the data. For hospitality and travel brands, that’s a category almost nobody has claimed yet.

06/23/2026

Fête de la Musique is France’s annual music celebration, held every year on June 21, when streets, squares, bars, parks, and cultural spaces turn into open stages for free concerts and public performances.

In Paris, it is one of the rare moments when the whole city moves to the same rhythm - informal, crowded, spontaneous, and deeply cultural.

That also makes it a powerful moment for brands to participate by adding to it: creating experiences, spaces, and collaborations that feel connected to the energy of the night.

We looked at some of the most successful brand activations from this year. Swipe through to learn from them.

06/22/2026

The whole world is watching the biggest sporting event out there - the World Cup 2026. 48 teams, 104 matches, 16 host cities across the US, Canada and Mexico ⚽️

This is a great opportunity for brands to be part of the biggest event of the decade. And instead of burning millions chasing traditional broadcast spots, modern brands should be capturing real attention where the fans actually live: with creators.

We created a list of the top 20 football creators on socials - here’s the top 5, find the rest on our blog 😏

06/19/2026

Two decades ago, “WAG” was shorthand for the woman in the stands, defined by who she was dating, never by who she was. That’s definitely changed since then.

Today, WAGs aren’t sitting courtside; they’re building brands, signing licensing deals, and pulling entirely new audiences into sport.

The reason is simple: they offer what the highlight reel never could, a behind-the-scenes window into athletes’ lives that turns casual viewers into devoted fans. Through game-day fashion, candid TikToks, and high-profile romances, they’ve become a gateway into sport for a whole new, largely female audience.

So from F1 paddocks to NBA courts, we analyzed 31 WAG influencers to map who brands should partner with next 👀

Swipe left to find out why and who is topping the category.

06/19/2026

Two decades ago, “WAG” was shorthand for the woman in the stands, defined by who she was dating, never by who she was. That’s definitely changed since then. Today, WAGs aren’t sitting courtside; they’re building brands, signing licensing deals, and pulling entirely new audiences into sport.

The reason is simple: they offer what the highlight reel never could, a behind-the-scenes window into athletes’ lives that turns casual viewers into devoted fans. Through game-day fashion, candid TikToks, and high-profile romances, they’ve become a gateway into sport for a whole new, largely female audience.

So from F1 paddocks to NBA courts, we analyzed 31 WAG influencers to map who brands should partner with next 👀 

Swipe left to find out why and who is topping the category.

06/16/2026

Social media lets everyone share an opinion, and it looks like everyone’s a fashion critic now. But its not that easy…

The real fashion critics go deeper - they do research, share industry context and cultural history - in order to decode trends.

If you’re a fashion brand, these are the names that need to be on your radar right now. Fashion commentators aren’t just driving views, but rather, building highly engaged communities who genuinely care about clothes. Partnering with them brings immediate cultural credibility for your brand.

We rounded up a list of fashion critics shaping the conversation in 2026! Save this one and go to our website to get more names 🔖

05/25/2026

Your influencer campaigns just got smarter. 👀

Introducing “Lefty Vision,” our new feature that uses AI-powered logo recognition to automatically track every branded post - no hashtags or mentions needed. ✨

Discover more in our new blog post.

05/18/2026