05/29/2026
๐๐๐๐ ๐๐๐ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ ๐๐ฐ๐๐ซ๐๐ฌ: ๐๐ข๐ง๐ง๐๐ซ ๐๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ โจ
Desire-a-Bar
Agency / Brand: SEK | Part of GREY ()
Category: Experiential & Immersive - In-Store Experiences
Winner Link: litadvertisingawards.com/winner-info.php?id=817
Desire-a-Bar transformed chocolate craving into an interactive public experience through an AI-powered installation in the heart of Helsinki. By turning facial expressions into playful participation, the campaign created a memorable connection between audiences and Finlandโs most loved chocolate brand.
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