Genome

05/30/2019

What does "audience engagement" really mean? How do you differentiate in the eyes of the first true digital natives? Does your brand stand apart? Very insightful read... Wardlaw

This week, we feature Stuti Shukla, Chief Marketing Officer - India and South Asia, GE Healthcare. She is responsible for defining and executing customer and product marketing strategies, as well as d

05/09/2019

Digital Designer - Remote

create and implement world-class creative for our clients.

This is a mid-level role to support the design team on webdesign, mobile-app design, user experience design, brand identity design, presentation design, emails, motion graphics, and new business creative.

The ideal candidate will have strong attention to detail, the ability to work quickly on multiple projects and communicate effectively with our Executive Team and Creative Director to push projects through for approval.

Applicants MUST have a design degree and/or agency work experience in a Creative position and MUST provide a design portfolio to be considered for this position.

We are building a team of innovators and pioneers who are committed to working together, encouraging one another, and communicating in the spirit of winning/success. We understand the importance of the integrity of our team, life balance, employee freedom, and the part your voice plays in our collective mission at Genome. Learn more about us here.

Essential Functions:

Create visual designs for websites, mobile apps, presentations, new business pitches, marketing and motion graphics deliverables for clients across various verticals ranging from entertainment to fitness to communications.
Work collaboratively with designers and developers on defining requirements, wireframes, storyboards, user flows, user interfaces and interactions, visual designs, prototyping, testing, and delivering pixel perfect design assets.
Work closely with project managers and our creative director to obtain all relevant information, technical requirements, and timelines for each project.
Create and update presentation designs and templates.
Ensure work is completed on time.
Complete projects both independently and in partnership with other designers.
Ability to multi-task and handle short timelines.

Requirements and Qualifications:

Graphic Design Degree
Minimum 1-3 years experience designing for web and mobile.
UX / UI experience.
Fluent in Photoshop, Illustrator, InDesign, and Sketch.
Proficient in Keynote.
After Effects and Adobe Premier fluency is a plus.
Cooperative and detail-oriented.
Must be highly organized, including clear external and internal file management.
After Effects and Adobe Premier fluency is a plus.
Ability to prioritize daily workload and manage time.

If you...

Love to work collaboratively in a group, you have an innate willingness to dig in and contribute with your team
Are driven and motivated by the possibilities ahead
Think innovation is critical in a business environment and support others in creative thinking
Pride yourself on the quality of work and are a stickler for the details
Naturally, challenge yourself and others to grow..then we look forward to meeting you!

About Us:

Genome is a rapidly growing digital innovation agency and startup incubator whose emphasis is placed squarely on producing the right solutions for our clients. Whether for a Fortune 100 Company or partnering with a recently funded startup, we deliver meaningful, innovative, and enduring interactive experiences while consistently pushing boundaries and employing unique tactics to solve complex problems as we bring their technology to market.

This role comes with the freedom to work from wherever life takes you, with the flexibility to change your location, reducing (if not eliminating) your commute, all while providing an internal company culture that shines for its team collaboration.

03/26/2019

With all of the digital marketing and technology options available to businesses of all sizes, it's easy to lose sight of what's important... Your end goal should be to define your ideal customer relationship first. Defining the right technology tools becomes much easier from there.
Matt Fitz-Henry Tait Wardlaw

How businesses can better connect with their customers to improve their marketing efforts, explains Ray Bordogna, Vice President, Strategy at Capgemini Invent.

03/19/2019

No surprise that the big companies are bullish on the Ecomm opportunity for the foreseeable future. But with some strategic thinking and the right strategic partners, the pending Ecomm wave can yield opportunities for smaller businesses, too.

Matt Fitz-Henry Tait Wardlaw

Adidas launched its own app last year, which has been downloaded more than 7 million times in more than 25 countries.

03/14/2019

Hmmm. Keep It Simple -- sounds easier than it is... A quick peek into the importance of keeping it simple when you engage your audience with digital content marketing. From the folks at Marketing Dive. Matt Fitz-Henry Tait Wardlaw

A gap remains between brands' performance and consumer expectations, despite more investments in new technology and engagement solutions.

03/12/2019

Interesting insight from Forbes on what really motivates your digital marketing audience... and some suggestions to help get you there... Tait Wardlaw Matt Fitz-Henry

Digital marketing is no longer about peddling products. It's about selling a story.

03/11/2019

An interesting observation on the motivations behind purchases from the folks at Inc Magazine...
Tait Wardlaw

Most marketers focus on the wrong information, says bestselling author Clay Christensen.