The Social Edge

04/15/2021

One of the most interesting takeaways from DataReportal's comprehensive analysis of 2020's worldwide online usage was the continued evolution of search behaviors, specifically on social media. With 45% of global users sharing they turn to social networks at least once per month for brand/product research, the figure ranked considerably higher amongst younger age groups, Gen Z in particular.

👉 https://datareportal.com/reports/digital-2021-global-overview-report

04/09/2021

If you’ve noticed a recent uptick in scrolling habits, you are not alone! Using DataReportal's analysis of 2020's global online usage, their comprehensive study confirmed people are spending more time online each day than they did in previous years, with the typical internet user now spending 16 minutes longer online each day in 2020 than they did in 2019, representing a year-on-year increase of 4 percent. Added together, the combined global total of 3.7 trillion hours on social media will equate to more than 420 million years of combined human existence.

Read more: https://datareportal.com/reports/digital-2021-global-overview-report

03/31/2021

What does it mean to reinvent a future of remote work? It means inclusivity, flexibility, and connectivity. With 2020 forcing millions to adapt to a full-time remote setting, Slack shares findings from the tribulations, transformations, and triumphs global businesses faced while making hybrid, asynchronous work a positive experience.

It's time to improve inclusion, flexibility and connection among our teams, no matter when or where they’re working

03/24/2021

Diverse visibility in advertising continues to remain critical, as shown by Facebook's recent "Diversity and Inclusion" report. To better assess keynotes of concern for marketers looking to maximize the connection with their audiences, the report analyzed over 1,000 videos to produce startling results on the misrepresentations that often lead to brands failing to match the expectations from their customers.

Facebook has published a new report which looks at the importance of diversity and inclusion in ad approaches.

03/18/2021

Despite the many obstacles presented from the past year, women were 2020’s fundraising force to be reckoned with on the digital platform. Leveraging digital tools to create 2x as many peer-to-peer fundraisers and donations, women have displayed immense creativity and resilience towards challenging the gender imbalance often showcased in professional spaces, as shown in Facebook’s latest insights guide.

Facebook has published a new report into gender imbalance and the need to support female-owned businesses.

03/08/2021

While a day simply isn’t enough to celebrate the inspiring successes of women, we’re using the official 2021 International Women's Day theme of to champion the stories of empowered women who empower women women to thrive economically and across all fronts.

03/03/2021

Looking to take your support of women and girls global? With over 3 billion global social media users, March's annual observance of is a perfect time to spread awareness about issues women face in the workplace while celebrating tenacious female leaders, entrepreneurs, and service providers.

Here are nine handy Instagram accounts of women-led businesses working to create a more diverse, inclusive environment for women and girls to thrive.

02/22/2021

Black History Month may be coming to a close, but the year-round focus of creating a more just and equitable future is stronger than ever.

Speaking with Verizon on shifting the narrative of traditional gatekeeping in Black history, Harvard University professor Dr. Khalil Gibran Muhammad, shares takeaways on how harnessing technology will influence the ways this history is documented, disseminated, and taught in the future: https://buff.ly/3shop5J

02/12/2021

Allyship and active curiosity are foundations of an inclusive business—and there is much to be learned from amplifying Black voices beyond Black History Month. Here are six handy Instagram accounts to follow, engage with, and share this month to expand awareness through social media!

02/03/2021

As we welcome the start of , join us in shining the spotlight on NewMe Bootcamp + Streamlytics CEO Angela Benton!

Recognized as a change agent and a diverse industry influencer, Angela continues to accelerate, educate, and empower underrepresented tech talent while raising awareness on the scarcity of CEOs of color in the tech industry.

01/27/2021

It's not just about what your brand says, but how you say it. A recent Sprout Social study shared the common threads effective marketers use to craft memorable, meaningful messages that resonate with their audiences. They included:
- Personal and concise sentiments.
- Emotions/benefits above features.
- Actionable and timeless messaging.

How do you adjust your marketing copy to align with customer expectations?

Is your brand sending the right message? Our guide to marketing messaging provides both tips and examples that can help you decide on yours.

01/21/2021

For a brand to thrive in the digital space, customer care is critical. Despite 90% of brands using social media to increase consumer awareness, a recent study conducted by Social Media Today + Crestline Promos shared that 56% of social media users cited poor customer service as the top reason for unfollowing brands, with ‘irrelevant content’ as the follow-up.

How can you use this information to better connect with your audience?

This infographic outlines a range of tips and stats to assist in your social marketing strategic planning.