House of Gai

House of Gai Master AI-driven design with our courses and join a vibrant community of forward thinking creatives.

09/29/2026

An AI told me I was a criminal. It was an artwork. The label was real.

Trevor Paglen’s Faces of ImageNet labels you with categories from a real AI training dataset. Convict. First offender. Alcoholic. Somebody chose those words, and designers make the same kind of choice every day: every tag, every dropdown, every “select your gender” box.

What category has a system put you in? Tell me below 👇

💾 Save this for your next form or taxonomy brief.

09/25/2026

Gucci gets an AI grandmother. A designer colour matching a shirtless man gets a violation.

Same photo. Photoshop’s AI did the colour match in seconds. ChatGPT said no. Every AI tool draws its own line, and they all lean towards no, because a wrong yes costs them a headline and a wrong no costs them a grumpy designer.

Which AI tool has refused your work? Name it in the comments 👇

💾 Save this for the next time a filter blocks a client job.

09/24/2026

Photoshop blocked me from fixing the thing that got me blocked.

Designing a brand for a q***r festival in Mexico. No nudity. One guy, one armband. ChatGPT, Generative Fill and every other model I tried said no.

The filter making that call can’t read context. And a 2024 audit found its favourite false alarm is a woman doing something ordinary.

Part 2 tomorrow: who gets to be in the training data, and who gets to be the exception.

Which AI tool has refused your work? Drop it below 👇

09/15/2026

Paula Scher wasn’t charging for the napkin. She was charging for the thirty years that made it take seconds. Most of us are still pricing like the drawing was the job.

💾 Save this for the next time a client asks why it took so little time.

08/28/2026

The client didn’t read the brochure. He fed it into ChatGPT.
A designer called UK radio this week over it. The tell was in his own words: he “sort of” knew the client’s business. We’ve all been there. The one-pager in this video is how you stop being there.
Wanna learn how to defend your work? Comment BRANDING for the course guide 👇

💾 And save this for the day a client sends you AI’s opinion of your work.

08/27/2026

AI creates the generic. Art direction makes it yours.

Midjourney is brilliant at producing images. But it doesn’t understand the brief, recognise the strongest idea or know when an image feels like everyone else’s.

That’s where the designer comes in.

Our Midjourney course for graphic designers moves beyond disconnected prompts and pretty experiments. You’ll apply what you learn to a real creative brief—developing the concept, establishing a visual direction, building consistent imagery and refining the results into purposeful design.

Because the valuable skill isn’t generating more.

It’s knowing what to ask for, what to keep and what to change.

Comment MIDJOURNEY and we’ll DM you the course guide.

08/26/2026

A mirror of our existence and history. Not a reflection of what we want it to be.

But it can be. That is the part that usually gets left off, and it is the only
part that gives anyone something to do. Cecilia Righini on why marginalised
communities have a shot at shaping this one, in a way they never got with
the internet.

Send this to the designer who keeps getting told inclusion is a phase 2 thing.

08/25/2026

No font fit the brand. So he drew seven letters and built his own.

Comment BRANDING for the full build and the font 👇

08/24/2026

A full brand identity built with AI, and the AI never made one creative decision. Here’s the entire process.

Bruno De Figueredo built this on the AI Branding Masterclass. Brand strategy shipped as a live microsite. A logo that started as his own pencil sketch, explored in Weavy, finished by hand. And a working custom typeface, grown from the seven letterforms of the logo, because the fonts AI offered him didn’t clear his bar.

His rule the whole way through: “Left alone it drifts to generic. So I kept a hand on the wheel.”

Comment BRANDING and I’ll send you the full case study, and course guide.

💾 Save this for your next brand project.

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