What are the opening hours?

Monday 9am - 6:30pm Tuesday 9am - 6:30pm Wednesday 9am - 6:30pm Thursday 9am - 6:30pm Friday 9am - 6:30pm

MSLK Design

Name: MSLK Design
Address: 23-23 33rd Road, New York, NY, 11106, US
Telephone: +17185450075
Price range: $$

MSLK is a branding agency specializing in helping beauty brands send a unified message across varied media.

05/29/2026

Sustainable doesn't win if it's confusing.

There's a gap between what brands claim is sustainable and what consumers actually believe. AI closes that gap — if you know how to use it.

Two weeks in New York. Two events. The same question every time: are we building brands that convert — or brands that just comply?

05/27/2026

AI's biggest role in sustainability isn't invention.
It's elimination.

Overproduction. Over-assortment. Over-promising.

Last week at the Sustainable Cosmetics Summit, Sheri put it plainly: the most sustainable product is the one that actually gets bought.

05/22/2026

The most sustainable product is the one that gets bought, used, and repurchased.

AI can help design for that. If the strategy is right.

Today · Sheri L Koetting · Sustainable Cosmetics Summit, NYC

05/19/2026

The beauty industry doesn't have an innovation problem.
It has a waste problem.

Overproduction. Over-assortment. Over-promising.

AI doesn't fix any of it automatically. Strategy does.

05/18/2026

The beauty industry talks about sustainability.
It talks about AI.
Rarely about both. Never deeply enough.

Sheri L Koetting at the Sustainable Cosmetics Summit, NYC · May 22.

04/08/2026

Aluminum uses 5% of the energy to recycle. Luxury stays intact.

At LUXE PACK LA, Dapy showed how aluminum packaging maintains premium heft through weighted caps and increased thickness — without the environmental cost.

Sustainability and luxury aren't trade-offs. They're design decisions.

04/07/2026

Refillable packaging isn't just about sustainability. It's about relationship design.

When the primary package stays and only the insert changes, the brand remains visible in the customer's daily routine.

Every refill is a renewal — not just of the product, but of the relationship.

The best refillable systems are: Easy to replace Beautiful enough to display Durable enough to last

Refillable design turns a single purchase into an ongoing connection.

04/06/2026

Custom blending to retail filling. One roof.

At LUXE PACK LA, Arcade Beauty showed turnkey fragrance manufacturing — blending client essential oils into final formulas, then filling every format from sample vials to full-size products.

Brands scale without switching partners.

04/05/2026

Most packaging is designed to sell once.

What happens when you design it to stay?

At LUXE PACK LA, we explored packaging built for the long game — refillable systems that keep the brand visible, durable materials that become keepsakes, formats designed to last as long as the relationship.

When packaging is designed to be kept, it stops being waste. It becomes loyalty.

04/04/2026

Labels engineered to last 3-5 years. Bottles designed to become keepsakes.

At LUXE PACK LA, DB Groupe showed glass perfume packaging where the label endures as long as the bottle — engineered to stay beautiful through multiple refills.

When packaging is designed to be kept, the brand remains present long after the first purchase.

Address

23-23 33rd Road
New York, NY
11106

Opening Hours

Monday	9am - 6:30pm
Tuesday	9am - 6:30pm
Wednesday	9am - 6:30pm
Thursday	9am - 6:30pm
Friday	9am - 6:30pm

Telephone

+17185450075

Website

http://mslk.com/

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