MSLK Design

02/17/2025

🚀Chaos Packaging: Disruption Without the Cost🚀

Michael J. Miraflor recently coined the term Chaos Packaging— for familiar products in unexpected containers. Think Benefit Cosmetics’ 2024 holiday collection, cleverly housed in grocery store cans and tins.

Michael, Sheri, and industry experts from The Dieline and Benefit Cosmetics sat down at LuxePack to discuss the pros and cons of this movement. At MSLK, we’ve long championed this approach as a powerful way to disrupt the shelf—without the hefty price tag of custom molds.

What do you think?

Is Chaos Packaging the future of brand storytelling? Let’s discuss! Dieline Benefit Cosmetics
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02/13/2025

🚀 We’re taking packaging to the next level! See you today at LuxePack LA!🚀

Join Sheri L Koetting and the MSLK team at LuxePack LA for an exclusive PackSprint Tour—designed to help brands accelerate their packaging innovation.

🔍 How to find us? Look for the teal jackets on the show floor and say hi! 👋

Let’s explore, connect, and discover the latest trends shaping the future of packaging. See you there!

02/12/2025

🚀 We're at LUXE PACK LA! 🚀

Exciting news—Sheri L Koetting, our founder and packaging expert, is leading an exclusive show tour today and tomorrow at LUXE PACK Los Angeles!

If you're looking to fast-track your packaging innovation, this is your chance to get insider insights, discover the latest trends, and connect with key vendors that can bring your ideas to life.

✨ Let’s take the guesswork out of packaging! Join us as we explore how design enhances brand perception and communicates luxury.

💬 Want to dive deeper? Book a 1-on-1 consultation with us to discuss your packaging needs and strategy.

Calendly: https://shorturl.at/q5WXi

📍 LUXE PACK LA | February 13-14
📢 Stay tuned for updates from the show floor!

09/10/2024

Luxury Daily asked us to comment on their fall campaign featuring Winona Ryder.👠

The collection features biker chic stylings in a nod to 90s culture — the days when JIMMY CHOO was born.

Do you have your 90’s looks dusted off and ready for fall? If not we can help! Read full article: 👉 https://rb.gy/7zfudf

06/09/2024

I'm very new to the concept of self-love but since Snoop is into it I think it's time to start. 😁

Check out Snoop's Hollywood Walk of Fame acceptance speech below.

To quote the guru Peleg Top: "self-love... reinforces the positive aspects of our lives and can help build a buffer against the negative self-talk and depression that our inner critic promotes. It encourages a healthier mindset where we value our contribution to our lives and the lives of others.

Thanking yourself for believing in yourself. For all those times you pushed through doubts and fears, and for the times you stood up after failures determined to try again.

Thank yourself for the days you worked tirelessly, for the commitment to your dreams and goals—even on the days when they seemed far away.

Thank yourself for not quitting. Each day you choose to continue is a testament to your strength and dedication.

Thank yourself for the times you’ve been a giver, for striving to contribute positively to the world, and for the love and kindness you've spread.

But most importantly, thank yourself for being you. Choosing to stay true to your essence is a courageous act. Like Snoop Dogg, commend yourself for striving to do more right than wrong, and for simply being authentic at all times." 💪

As Snoop Dogg received his long-awaited star on Hollywood Boulevard, he thanked someone very special for his success — himself. …READ MORE : http://www.euron...

05/03/2024

🏆 We're thrilled to announce that MSLK has been honored with the prestigious 100 REBRAND Award of Distinction for our outstanding rebranding and colorful design work with Colorproof Haircare! 🎨✨ The 100 REBRAND Award Show celebrates excellence in brand transformations, and we're proud to be recognized among the best in the industry. Huge thanks to our incredible team and for bringing this vision to life!

04/29/2024

🌟 Elevate your brand with MSLK at LuxePack NY! 🌟 Join us for an exclusive panel session delving into the future of packaging design. We will explore innovative strategies for integrating Trust, Intrigue, and Education (TIE Incentives) into your packaging, captivating new customers, and forging lasting connections. Discover emerging trends, practical techniques, and expert insights to elevate your brand's appeal. Don't miss out on shaping the future of your brand! Get your free badge here: https://www.luxepacknewyork.com/attend/request-your-badge/

02/15/2024

A huge shoutout to our panelists, Jimmy Tea from voluspacandles, Hal Ethridge from Ethur Ethur, and Krystina Wilson from Versed. We really enjoyed our panel discussion. Thank you for sharing your insights and experience at the show. Thank you LUXE PACK and MakeUp In for having us! ✨

02/07/2024

Join Sheri and a panel of industry leaders: Krystina Wilson, Senior Packaging Development Designer of Versed, Jimmy Tea, Director of Product Design of voluspacandles, and Hal Ethridge, Creative Director of Ethur Ethur at LuxePack LA. Learn how these brands are leveraging the T.I.E. Incentives as emotional motivators in their branding and packaging. Claim your FREE Badge to join us on February 14, 2024, at 3pm PST with this link: https://bit.ly/LuxePackLAFreeBadge

01/17/2024

Selling on Amazon vs. your own e-commerce website... A topic we often discuss with clients. Selling on Amazon is of course a great opportunity but also brings new challenges, like the loss on margin. If not for new customers, try to have repeat purchases from returning customers be through your own e-commerce website to invest in the future of your business.

For more digital marketing tips, join our webinar with Global Cosmetic Industry tomorrow. It is FREE ✅ Sign-up here: https://bit.ly/MSLKGCIWebinarJan18

01/15/2024

Don't get too obsessed with organic social! Today's algorithms on Meta prioritize paid over organic content meaning your organic content likely won't reach the amount of people you're hoping for. Therefore it's more and more difficult to generate a positive ROI with organic social content. Make sure to have a healthy mixture of revenue streams and don't focus on organic social too much.

Want more tips on how to build a strong marketing eco-system for your brand? Join us for our webinar with Global Cosmetic Industry dustry on Jan. 18. Sign up for FREE here: https://bit.ly/MSLKGCIWebinarJan18

01/12/2024

✅ Optimize your e-commerce platform to elevate conversion rates and thereby enhance the results of your marketing campaigns. Without conversion-centric optimization, the full potential of your marketing efforts may remain unrealized. Want more tips for better conversions online? 💄 Register for our webinar with Global Cosmetic Industry coming up on January 18! Register here: https://bit.ly/MSLKGCIWebinarJan18