Edelman DXI

Edelman DXI A global, multidisciplinary research, analytics and data consultancy.

We are Edelman Data & Intelligence (DxI), a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission. We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful. We are proud to be an independent organization as well as a member of the Edelman family – the world’s largest communications marketing firm.

SEO or GEO? Or is it SEO and GEO? As AI search reshapes how people discover and trust information, the most forward bran...
12/03/2025

SEO or GEO? Or is it SEO and GEO? As AI search reshapes how people discover and trust information, the most forward brands are investing in both. Together, they build visibility and credibility across every search experience.

Meredith Nelson, EVP, explains how brands can stay visible and trusted as search evolves at the link in bio💡

We’re proud to be recognized among the best in the industry at the , where we brought home eight honors for outstanding...
11/06/2025

We’re proud to be recognized among the best in the industry at the , where we brought home eight honors for outstanding work in communications measurement and research innovation.

See the full list of 2025 AMEC Award wins here at the link in bio 🥳

To expose gender bias in football commentary, Heineken launched a bold social experiment. By swapping pundits’ X account...
09/04/2025

To expose gender bias in football commentary, Heineken launched a bold social experiment. By swapping pundits’ X accounts, Heineken revealed just how differently fans react to the same commentary based on gender. The results: 1.4B impressions, a 230% lift in inclusion perception among women, and 94% positive sentiment. Learn more about how Heineken changed the game at the link in bio ⚽️

How do you build trust with a generation raised on skepticism?Gen Z didn’t trust MSG—so Ajinomoto launched a fake conspi...
08/28/2025

How do you build trust with a generation raised on skepticism?

Gen Z didn’t trust MSG—so Ajinomoto launched a fake conspiracy campaign to tell the real truth.

With trend mapping on TikTok and search signal modeling, we helped turn curiosity into credibility—driving 2B+ impressions, a 5,000% spike in Google searches, and a 5.7% sales lift.

See how insight-powered creativity turned myth into momentum at the link in bio 🍕

Hard to believe it’s been a year since the Paris Olympics wrapped, and so many memories were made. Reminiscing on last s...
08/11/2025

Hard to believe it’s been a year since the Paris Olympics wrapped, and so many memories were made. Reminiscing on last summer’s games with colleagues who were part of it 🇫🇷✨

📢 Thread Feed ads have entered the chat. Christopher Baldridge and Hannah Rosen unpack Meta’s global rollout of Threads ...
07/21/2025

📢 Thread Feed ads have entered the chat. Christopher Baldridge and Hannah Rosen unpack Meta’s global rollout of Threads Feed ads—why it matters, how to approach creative, and what early adopters can gain while the space is still evolving. Check out their full breakdown at the link in bio 👆

“Synthetic audiences are a front-loaded accelerator—especially when you’re navigating high-risk audiences or fast-moving...
07/10/2025

“Synthetic audiences are a front-loaded accelerator—especially when you’re navigating high-risk audiences or fast-moving moments.”
— Penelope Mantzaris, AMEC Summit Panel

Read her full recap of the Panel with Shell and Ketchum, where they explored how AI-powered simulations are shaping how we plan, test and respond in communications at the link in bio💡

In this blog, Edelman DXI’s Global Head of Predictive Intelligence Ben Verley unpacks how communications-led media mix m...
05/29/2025

In this blog, Edelman DXI’s Global Head of Predictive Intelligence Ben Verley unpacks how communications-led media mix modeling gives brands a clearer view of what truly drives performance. Read it at the link in bio 🚀

AI is reshaping how people search—and brands need to keep up. As tools like ChatGPT and Google’s AI Overviews deliver di...
05/28/2025

AI is reshaping how people search—and brands need to keep up. As tools like ChatGPT and Google’s AI Overviews deliver direct answers, traditional SEO alone isn’t enough. Enter Generative Engine Optimization (GEO): a new approach to ensure your brand is seen, trusted, and accurately represented in AI-generated results. GEO is not a replacement for SEO, but its next evolution. Ready to future-proof your visibility? Link in bio 🪄

This International Women’s Day, we celebrate the women leading today and those shaping the future.
03/08/2025

This International Women’s Day, we celebrate the women leading today and those shaping the future.

Brighter futures start with creative confidence, and LEGO wanted to understand how societal pressures—especially for you...
12/03/2024

Brighter futures start with creative confidence, and LEGO wanted to understand how societal pressures—especially for young girls—were holding children back. We conducted the 2024 Play Well Report, the largest study ever on play, to explore how perfectionism, fear of failure and language biases erode confidence. These insights informed LEGO’s ‘Play Unstoppable’ campaign, celebrating the power of fearless, creative play. Learn more at the link in bio 🪄

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