Think Brand

01/02/2014

http://qz.com/146108/artists-can-do-more-than-engineers-to-push-innovation-in-tech/

Some actors fully immerse themselves in their roles. They become their character for the duration of the shooting by adopting their accents, mannerisms, and personalities. Very rarely do they stay in character beyond the wrap party. And then there’s Ashton Kutcher. After playing Steve Jobs in the bi...

09/06/2013

Glasses are a hybrid fashion accessory-medical device -- is shopping online a superior experience for this unique product?

09/05/2013

Imaginative use of social media by Rebecca Minkoff to introduce their new line of shoes. I can't wait to see it! http://mashable.com/2013/09/05/rebecca-minkoff-snapchat/

Rebecca Minkoff is trying something new.

09/05/2013

Will Prankvertising be the newest trend in advertising?

We've seen all manner of prankvertising over the past few years, but this campaign from LG—if it's real and not staged—could be the most brutal example yet. (It's also questionably timed, given the Syrian crisis.) It's one thing to scare people with a bloody head smashing through a mirror.

09/05/2013

Usability is a moving target. A user’s understanding of your application improves over time and your application’s interface should adapt to your user. While I understand and agree with the basic idea, I’m not convinced of its flawlessness…

09/02/2013

A YouTube video about pervasive smartphone use may have landed at a moment when people start questioning if something has gone too far and start doing something about it.

09/01/2013

http://techcrunch.com/2013/08/29/no-check-in-required-foursquare-starts-rolling-out-proactive-push-recommendations-on-android/

Foursquare has been defining its app beyond the "check in" for a while now, with the addition of things like more fleshed-out personal profiles, more detailed recommendations, and the like. And today, the company is starting a gradual roll out of a new version of the Foursquare app for A..

08/31/2013

Bill Watterson's Uplifting Advice To College Grads, Illustrated In 'Calvin & Hobbes' Style. http://zenpencils.com/comic/128-bill-watterson-a-cartoonists-advice/

08/30/2013

If the product or service is great, creating a message that appeals to your target audience emotionally will not be a problem. The struggle comes when we have to create a message to sell a product or service that is

See this status update and more from Frank Young.

08/30/2013

More companies are now engaging in social media banter to build a stronger rapport with their customers.

Brands from Taco Bell to Cap'n Crunch have seized an opportunity for some extra attention by jumping in on other marketers' tweets.

08/29/2013

How Twitter Learned to Love Advertising. http://mashable.com/2013/08/27/twitter-advertising/

More than four years passed between the time Jack Dorsey composed the first-ever tweet and Twitter started running ads in 2010.

08/28/2013

Samsung is beating Apple to the punch?

Samsung will launch its smart watch, Galaxy Gear, on September 4, ahead of IFA consumer electronics fair in Berlin, Germany.