Zebra Perspectives

Zebra Perspectives Technology Channel Marketing Consultant

Thinking about hiring a full‑time CMO?Before you do, it’s worth asking a different question:Do you need a senior hire — ...
04/20/2026

Thinking about hiring a full‑time CMO?
Before you do, it’s worth asking a different question:
Do you need a senior hire — or senior‑level impact?
For many growing tech and Microsoft partner businesses, an Outsourced CMO delivers the strategy, structure and ecosystem know‑how without the long‑term headcount commitment.

We explain how it works (and when it doesn’t) in our latest blog 👇
https://zebraperspectives.com/why-the-outsourced-cmo-model-works-for-growing-technology-companies/

Still not sure? We're happy to have a quick chat any time to help you figure that one out!

🎉 Celebrating 30 Years in the Microsoft Ecosystem! 🎉This month marks a huge personal and professional milestone for me —...
02/17/2026

🎉 Celebrating 30 Years in the Microsoft Ecosystem! 🎉
This month marks a huge personal and professional milestone for me — 30 years since I first started working with Microsoft… and what a journey it’s been. 💙
From my first day walking into Pin Mill Farm in 1996…
To watching the world hold its breath on 31 December 1999 (yes, I really was in a Microsoft South Africa boardroom checking in with New Zealand on the Millennium Bug!)…
To major product launches, travels across three continents, being part of the team behind projects initiated by Nelson Mandela and later working on Dynamics, Azure and partner programmes across EMEA…
All the way through to founding Zebra Perspectives and supporting partners across the ecosystem…
It has been wild, inspiring, challenging, humbling — and completely transformational.

✨ To mark the milestone, I’ve written a special blog that recaps the journey, the lessons, and the extraordinary evolution of Microsoft over the past three decades.

👉 Read the full story here: https://zebraperspectives.com/thirty-years-with-microsoft-lessons-from-the-frontline-of-an-ever-evolving-ecosystem/

Microsoft’s partner ecosystem is shifting fast — and February is the moment to act.If your solution isn’t Solutions Part...
02/11/2026

Microsoft’s partner ecosystem is shifting fast — and February is the moment to act.
If your solution isn’t Solutions Partner Certified Software, Microsoft’s customers may never even see it. Marketplace is now the main discovery engine, and the new AI Apps & Agents category has made visibility more competitive than ever.
Certified solutions get surfaced and co‑sold.
Uncertified solutions get buried.

⭐ Why this matters
Nearly 70% of customers filter by certifications. That means your status affects:
- Whether you appear in Marketplace search
- Whether Microsoft sellers include you in co‑sell plays
- Whether engineers recommend you
- Whether competitors outrank you
Your differentiation now depends on aligning your messaging and customer proof with Microsoft’s priorities — without losing what makes your solution unique.

🦓 How Zebra Perspectives helps
We support partners to:
- Optimise Marketplace listings
- Build evidence for IP co‑sell eligibility
- Create strong customer success stories
- Align product, marketing and partner strategy
Certification is the foundation.
Commercial impact is the goal.

If you’re unsure how to position your solution or align with Microsoft’s direction, Zebra can guide you every step of the way.

https://zebraperspectives.com/your-2026-survival-guide-to-microsoft-solutions-partner-certified-software/

Another great IAMCP UK&I event last week - how I love giving time to this great community. Team Zebra very excited to be...
02/02/2026

Another great IAMCP UK&I event last week - how I love giving time to this great community. Team Zebra very excited to be helping partners strengthen their Microsoft marketing!

Another great event - this time with lovely Team Kainos at Microsoft Envision, getting to reconnect with so many old fri...
10/19/2023

Another great event - this time with lovely Team Kainos at Microsoft Envision, getting to reconnect with so many old friends and hear great speakers like Satya Nadela and Steven Bartlett

Chilly 🥶 at Zebra HQ today!
03/08/2023

Chilly 🥶 at Zebra HQ today!

Great night out with the Marketing Group of Great Britain with the Westbrook team!
02/01/2023

Great night out with the Marketing Group of Great Britain with the Westbrook team!

And she’s done it again 😀. Thanks to for delivering great sustainable goodies for my client event. Small businesses thr...
01/26/2023

And she’s done it again 😀. Thanks to for delivering great sustainable goodies for my client event. Small businesses thrive on good suppliers!

Kicking 2023 with a busy January!
01/03/2023

Kicking 2023 with a busy January!

Lots of on- brand shopping to be done in NYC!!
12/31/2022

Lots of on- brand shopping to be done in NYC!!

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