yellowHEAD

05/13/2026

Is your A*O tool doing the heavy lifting, or are you? 🏋️‍♂️

In our latest blog post, yellowHEAD and AppTweak: App Store Acquisition Platform Driven by Data Science come together to simplify the complex world of A*O technology. Natalie Ben Neta (yellowHEAD) and Oriane Ineza (AppTweak: App Store Acquisition Platform Driven by Data Science) share their insider perspectives on what truly moves the needle for organic rankings today.

Whether you are looking to switch tools or starting from scratch, this guide ensures you’re set up for success in 2026.

Check out the joint expert guide on our website:
👉 https://hubs.la/Q04g3Hcs0

05/11/2026

Meet Joy Portman, our VP of Organic and Operations. She’s been watching the search landscape evolve for over a decade, and she’s calling it: LLM-friendly content is the biggest shift since mobile.

But we know that "AI Optimization" can feel like a buzzword. That’s why we’ve simplified it into a clear, actionable GEO Glossary. Whether you’re a CMO or a Content Creator, these 11 terms will be the foundation of your 2026 strategy. Don't let your content get lost in the "noise", learn how to make it citable, extractable, and authoritative.

Read Joy’s full breakdown here: https://hubs.la/Q04g377Z0

05/08/2026

Stop guessing which A*O tool is right for your stack. 📉

In 2026, organic growth isn't just about keywords, it’s about managing creative testing, reviews, and data in one place. We’re breaking down the heavy hitters: , , and Tower.

Find out which one should be your command center in our latest YouTube deep dive. 📺

Watch the full comparison here: https://hubs.la/Q04fDsFy0
Read the deep dive on the blog: https://hubs.la/Q04fF3HT0

05/06/2026

the met gala was literally just our agency in costumes🎨

heidi klum marble statue = SEO. shows up organically. you cannot pay for this.
beyoncé skeleton = data analyst. no fluff, just bones and a bad CTR reading.
lisa with six arms = PPC manager on a monday
kylie jenner 10,000 pearls = creative studio. client said "can we try green"
katy perry masked then not = CRO. variant A variant B. results friday.

anyway. You can find us at https://hubs.la/Q04fDc_70 if you want the actual team 🏆

05/04/2026

TL;DR. BLUF. RAG. 🏆

If these terms don't look familiar, your GEO strategy is already.
In 2026, "standard" SEO isn't enough. You need to optimize your content to be the top choice for AI search engines.

Check out Part 1 of our GEO Glossary, covering essentials like:
🔹 BLUF: Leading with the answer.
🔹Hallucinations: Why grounding your content in facts matters.
🔹 TL;DR: Summary blocks that AI Overviews cite directly.

Swipe through Part 1 below! 👇
Let's talk GEO- https://hubs.la/Q04ffk3g0

05/01/2026

Great news to head into the weekend with! 🏆

yellowHEAD has officially been named a "Best in Industry" Top Firm for Spring 2026 by 50PROS.

We are incredibly proud of the team for their dedication and thankful to our partners for being such a huge part of this journey. It’s a great feeling to see that hard work recognized.

04/29/2026

Is your mobile game ready for the big leagues? 🎮💰

Scaling your user acquisition shouldn't mean draining your studio's bank account. With UA cohort funding, you can scale faster and reduce capital risk—all while keeping your equity.

But here’s the catch: You need to be "funding-ready."

We’re sharing the roadmap to securing UA investment, including:
🔹 What performance signals investors demand.
🔹 A look at the most active funds in the space.
🔹 How to use AI to make your studio more "fundable."

Stop guessing and start growing. 🚀-

If you manage user acquisition for a mobile game, you already know that scaling spend without a reliable funding structure is one of the fastest ways to stall growth. Over the past 18 months, mobile game funding through cohort-based models has shifted from a niche mechanism to a mainstream growth st...

04/27/2026

The content you’ve been scrolling for is officially here. 💡

Did you know that an active YouTube channel is a "secret weapon" for AI discoverability? As search shifts to Generative Engines, your video content becomes the primary source for AI-driven recommendations. 🤖✨

If you’re tired of 20-minute webinars that could have been a 1-minute brief, you’re in the right place.

We’re bringing you:
👉 Big Insights (The stuff that actually matters)
👉 Small Time-Commitment (We value your time)
👉 Zero Fluff (Straight to the strategy)

Catch our latest deep dive into Google Play Shorts and the future of organic discovery- https://hubs.la/Q04dwRW60

04/24/2026

You know you’ve been working together too long when you start dressing like a synchronized dance troupe. 💃👖

The yellowHEAD team took "alignment" to a whole new level this morning! We promise we didn't plan thisת it’s just what happens when you’re 100% in sync with your work family.

Drop a "👖" in the comments if this has ever happened at your office!

04/22/2026

Are you ranking in AI? 🤔

We’ve all seen how quickly search is changing. It can feel a bit overwhelming to keep up with how AI engines like ChatGPT or Gemini are citing brands (or why they aren't).
We believe in making innovation accessible. That's why we developed the GEO Checker. It’s a straightforward tool designed to show you if your site is ready for the generative era.

Try it out: https://hubs.la/Q04cJCLz0

04/20/2026

57% of top-performing apps test their screenshots multiple times.
Only 34% of lower-performing apps do.

That gap usually comes down to ex*****on.

Most teams understand A*O.
Fewer manage to run it consistently testing, iterating, and improving over time.

We partnered with AppTweak to break down what actually makes that possible.

Take a look 👇

Scale your app's organic growth in 2026. Learn how to choose the right A*O tool using our 4-step framework and explore the top platforms for keyword research, creative testing, and market intelligence.