yellowHEAD

08/14/2026

Is SEO dead? Short answer, no. But there's a real problem hiding underneath that question.

61.7% of AI citations are "ghost citations," meaning AI tools like ChatGPT and Google's AI Overviews use your content and your research, but never mention your brand.

Watch the quick breakdown here 👇

Is SEO dead? No, but if AI Overviews are answering your users' ques...

08/12/2026

Your best performing ad is running on fumes🔥
Our new tool Mona can solve this.

You provide your existing asset (even that old winner). yellowHEAD strategists design 4 to 12 new hook angles. Our proprietary AI platform produces up to 30 native-style variations, and professional editors refine the final cuts. 🎬
All in about 7 days. ⚡
Stop letting your best campaigns die. Start scaling variations.
See how Mona works 👉 https://hubs.la/Q04sKTXW0

08/10/2026

Have you opened Google Play Console recently and felt a little lost? You're definitely not alone.

Google rolled out a major overhaul: new navigation, renamed metrics, and a new dashboard built around devices instead of users. It's caused a lot of confusion in the A*O community, especially around why the new CTR numbers don't match the old conversion rate.

Our Organic Team Leader, Natalie Ben Neta, wrote a complete breakdown covering exactly what changed: where your Store Listing report lives now, what "unique user install clicks" actually measures, where your old metrics went (they didn't disappear, just moved), and most importantly, what you should actually be optimizing for depending on your goals.
If you're feeling lost in the new interface, this is the guide to read. 📱
👉 https://hubs.la/Q04snxgM0

08/07/2026

Looking for something to read this weekend? 📖
Every programmatic ad you see online won a real-time auction that happened in about 100 milliseconds, faster than a blink. But speed doesn't mean the campaign is working. High impression counts and low CPM look good in a report, but they don't tell you whether your ads reached real people or just burned budget on inventory nobody saw.

Our VP of Growth, Tzippi Lasry, wrote a complete guide to programmatic advertising how the auction works, the different deal types, how targeting has changed since third-party cookies disappeared, and what to actually measure to know if it's working.
Grab a coffee this weekend and give it a read. ☕

Read the full guide → https://hubs.la/Q04s7M1s0

08/06/2026

Big update to how you can explore our work: our Video Gallery is now the Creative Portfolio.

Two changes worth knowing about. First, it's no longer just creative examples, we've added real A*O examples too, so you can see both sides of what we do in one place.

Second, we moved it from Solutions to Resources, so if you've gone looking for it recently and came up empty, now you know where to find it.

Take a look at the gaming, eCommerce, and Mona (our AI hook machine) creative and A*O work we've been putting out. 🎬📱
👉 https://hubs.la/Q04rZ2mg0

08/04/2026

If your idea of SEO is still "get to page one of Google," you're only seeing half the picture.

In 2026, ranking well also means being the source AI Overviews, ChatGPT, and Perplexity pull from when someone asks a question. Our Senior Organic Growth Manager, Lena Zeller, put together a complete guide covering how SEO actually works: crawling, indexing, ranking, the three core pillars, plus everything that's changed with the rise of AI search.

It includes real case studies too, like one client who saw organic traffic jump by over 6,600% after fixing technical issues and building out content consistently.

Whether you're just getting started with SEO or looking to sharpen your strategy for the AI era, this is worth 15 minutes of your time. 📖
👉 https://hubs.la/Q04rFTDg0

07/30/2026

Finally! 🎉 Impressions have arrived in the Google Play Console!
Google has completely revamped the Google Play Console, introducing one of the most requested A*O metrics: Impressions. 📊

This update brings a lot of exciting improvements, including:
📈 Impressions for better keyword visibility analysis
🔄 New terminology (CVR is now presented as CTR)
🔍 Additional insights to better monitor performance, retention and user behavior
✨ New cool features for A*O experts
That said, the new interface also comes with a learning curve.
🧩 Some of the metrics we've relied on for years are now located in different places, and even simple tasks, like creating Store Listing Experiments, take some getting used to.

We're still waiting to see whether this is the final version, but it's definitely a big step forward 🚀 and opens up new opportunities for A*O professionals to analyze and optimize app performance.

Have you explored the new Google Play Console yet? What do you think of the changes? 👀

If you're feeling a bit lost in the new interface, the A*O experts at yellowHEAD are always happy to help. 🙌

Let's talk A*O- https://hubs.la/Q04rjsRL0

07/29/2026

Live action ads have a reputation: too expensive, too slow. SciPlay thought so too, until we showed them a different way.

One production day. Seven distinct ads, each built in post with its own visual style from the same footage. The result: +95% CTR and -45% CPM, with zero wasted budget.

Watch the full breakdown 🎬
🎥 https://hubs.la/Q04r6rXm0

07/27/2026

Apps relying on traditional SEO alone are already losing to apps optimized for AI extraction. The apps winning in 2026 have figured out GEO, the strategy that gets them cited by ChatGPT and other LLMs.

Our Organic Team Leader, Natalie Ben Neta, wrote a deep dive on exactly what GEO is, why it matters, and how to optimize for it, including a real case study of a gaming app that saw 382%+ organic growth in just 3 months after fixing their approach.

If you're serious about app downloads in 2026, this is worth the read. 📲
👉 https://hubs.la/Q04qQyds0

07/24/2026

Choosing the right AI video tool can make or break your next ad campaign. 🎬
Hyper-realistic talking heads? Veo 3 or Kling. Customizable avatars? Higgsfield or Kling's motion control. High-octane action? Seedance, no contest.

But here's the thing, even with the right tool, you're still stuck testing dozens of prompts to land the perfect shot.

That's exactly why we built Mona. yellowHEAD's AI creative service, and it already knows which model to use for which brief. Send your footage, and it will deliver 10 to 30 ad-ready videos a month, in multiple formats, in about a week. No prompt engineering. No guesswork. Just creative that performs.
👉 Meet Mona: https://hubs.la/Q04qr_090