bSocial Strategy

12/05/2024

Proud of my team doesn't event begin to describe it. 🎉

We have a client with a super short sales period...one month during the holidays...that's it. 🎄

We set a strategy in August with a strong focus on paid social, influencers and creative content. 💡

Guess what? Sales are up 17.5% over last year. 🤯

Our influencer videos are generating 1-2M views each. 🤳

Our paid ads are seeing CPC around 6 cents. 💰

We have a lot more case studies where this one came from. We've cracked the code this year. If you are ready to see results like this, email [email protected].

10/17/2024

Nothing makes us more angry than META trying to waste your precious budget. 🤬

Our CEO/Founder - Brittany Oat - has been doing paid ads since from the day they launched on FB. Brittany says this is WRONG. This is how META wastes your money. 💸

What’s the correct tip? 💡

You want a narrow audience - about 20-50K - think about layering, layering, layering. If you match your content to that audience’s pain points/solutions, you’ll be super successful. This is called personalized marketing. This is what successful brands do. 🏆

META wants you to waste money for months while they optimize for you. Meanwhile, we could could generate ROI from week one but going narrow with a proper strategy. 📈

Ready to stop wasting money? Book a free consulting call: https://calendly.com/bsocialstrategy/30-minute-discovery-call-w-brittany/.

04/01/2024

Our CEO & Founder Brittany is speaking at National Restaurant Association Show in May. Join her session to learn more about - a hot and important topic in .

You can learn more about the session and explore the full 2024 Show programming lineup here: https://bit.ly/2024Show.

Over the next several weeks leading up to the show, Brittany will share an array of educational resources on Personalized Marketing - subscribe for updates.

02/08/2024

Did you catch our livestream with the Scottish Growth Summit about SEO? If you're looking to improve your SEO, this 30-minute video stream is a MUST: https://www.linkedin.com/posts/scottish-growth-summit_activity-7158824813552177152-z2R2.

Our CEO/Founder Brittany Oat gave an overview on what SEO really is and shared several east-to-implement steps you can take TODAY to improve your rankings.

What was your biggest takeaway from the stream?

02/06/2024

In 2023, SEO was our most requested service...and 2024 is shaping up to be no different. Businesses know SEO is critical - and constantly evolving. We're fortunate to have an SEO team that uses a unique method for incredible ROI.

But, there are some things solopreneurs and small businesses can do right now - on their own - to boost their rankings.

Our CEO/Founder Brittany Oat will be LIVE Thursday at 10AM GMT sharing these top quick and actionable tips with the Scottish Growth Summit. She will also give you a window into the SEO trends for 2024 and discuss SEO for social media. You won't want to miss this valuable work session.

SEO (Search Engine Optimisation) is incredibly important for businesses at the growth stage. It helps your website rank higher in search engine results, making it more visible to potential customers. With effective SEO strategies, you can increase organic traffic to your website, attract targeted leads, and ultimately boost your sales.

On Thursday we are delighted to welcome Scottish Growth Summit sponsor and founder of bSocial Strategy, Brittany Oat live onto our Linkedin as she shares a virtual masterclass with SEO tips and strategies.

Brittany will be coming along to the Scottish Growth Summit, so make sure you say hi and and let her know what of the teachings you have implemented into your own content strategy.

For Brittany's live you can tune in live at 10am on Thursday 8th February or watch on the replay at the Scottish Growth Summit LinkedIn page.

07/25/2023

Method ➡ Result. This is how we do differently for rapid, sustainable results.

07/18/2023

Are any of you using or to help write your content?

Whether you're creating content for a brand or your personal thought leadership content, artificial intelligence can be very useful. But, remember, it's a starting point. You still need to add your voice and tone, so your posts come across authentic and engaging.

Below, we're sharing our favorite prompts to create everything from polls to long form posts to articles. We'd love to see what you come up with - tag us in your ChatGPT generated posts!

Want more custom advice? Book at time: https://calendly.com/bsocialstrategy/30min.

06/13/2023

Last week, I gave a powerful training on creating long-form content.

Long-form content is powerful on LinkedIn. It's known for getting more engagement - and it's a great was to embed CTAs. Plus, it helps build your authority as a thought leader.

But, in working with my consulting clients, I've discovered people struggle to figure out what type of content is right for them. This can often be a bigger hurdle to creating content than finding a topic to discuss.

So, I developed this handy chart to help you figure out what types of content are right for you.

Once you've sorted that out, it's time to decide what your "buckets of content" are. Want some personalized advice on that? Book in a 30 minute FREE consult with me: https://calendly.com/bsocialstrategy/30min.

09/11/2022

Yes, you want to stop people's scroll. But, not at the expense of your brand identity or values. ClassPass, we need to know...did you do this as a marketing tactic or was it a whoopsie?

09/07/2022

Conversation. Community. Collaboration. That’s the future of . I’ve never been a fan of self-promotion on social. I’ve always fought against it and focused on quality content for clients. I’m glad to see change is coming.

Is social media for self-promotion over? Creatives reveal their honest thoughts and share advice.