Jennifer Bett Communications

Jennifer Bett Communications www.jenniferbett.com
A new, creative, and mutli-dimensional approach to overall consumer awareness.

JBC is a 10-year-old media-relations agency that provides a uniquely strategic approach to build brands - from new-to-market to well-established - and increase overall consumer awareness.

tapped as its newest global brand ambassador, launching the “Get Your Bag” campaign alongside a curated edit of ultra-...
05/21/2026

tapped as its newest global brand ambassador, launching the “Get Your Bag” campaign alongside a curated edit of ultra-luxury accessories from brands like Hermès, Chanel and Goyard. Across features in , , , , and , the partnership highlights the growing cultural influence of luxury resale and how consumers are approaching fashion through a more investment-minded lens. The campaign also marks Fashionphile’s biggest marketing push to date, blending celebrity influence, circular fashion and collector culture into a major moment for the resale space. Head to the link in our bio to read more.

May Trend Forecast: Part 2 ✨Here’s the second drop of May trends shaping culture and consumer behavior — from digital fa...
05/21/2026

May Trend Forecast: Part 2 ✨

Here’s the second drop of May trends shaping culture and consumer behavior — from digital fatigue and sensory escapism to evolving ideas around wellness, privacy, and modern-day friction.

founder Dr. Lior Lewensztain built the brand with a simple mission: make it easier for people to eat real fruit. What s...
05/20/2026

founder Dr. Lior Lewensztain built the brand with a simple mission: make it easier for people to eat real fruit. What started as a bootstrapped farmers market concept has grown into a $100M business rooted in minimal ingredients, no added sugar and a long-term focus on better-for-you snacking. The feature also explores how the brand has scaled while staying intentional about innovation, sustainability and its fruit-first philosophy. Featured in – head to the link in our bio to read more.

🕶️ via
05/20/2026

🕶️ via

is scaling a seasonal retail strategy into a major growth engine, more than doubling its brick-and-mortar footprint eac...
05/19/2026

is scaling a seasonal retail strategy into a major growth engine, more than doubling its brick-and-mortar footprint each summer through strategic pop-ups across North America. The swimwear brand co-founded by former Lululemon executives and uses short-term leases, lean build budgets and high-traffic summer locations to drive discovery and convert new customers in person. The approach has become a key driver of growth, with the majority of revenue now generated during peak summer months as the brand continues to expand its retail footprint. Featured in – head to the link in our bio to read more.

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05/19/2026

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is bringing café-level espresso into the home with the launch of its sleek new Espresso Series 1 machine. Featured in ,...
05/18/2026

is bringing café-level espresso into the home with the launch of its sleek new Espresso Series 1 machine. Featured in , the review highlights the machine’s high-tech features, elevated design and ability to help both beginners and home baristas pull smoother, more refined espresso shots. With customizable settings, built-in shot feedback and a design-forward approach, the Series 1 reflects Fellow’s continued focus on blending performance with aesthetics for the modern coffee experience. Featured in – head to the link in our bio to read more.

05/15/2026

a busy work day with a side of an off-broadway debut ✨

is entering a new era with a rebrand designed to reflect how today’s consumers gather, host and connect. The platform’s...
05/15/2026

is entering a new era with a rebrand designed to reflect how today’s consumers gather, host and connect. The platform’s refreshed identity leans into more personal, experience-driven moments – from book clubs and mahjong nights to “garden discos” and casual at-home gatherings. Alongside a more modern user experience and community-focused approach, Evite has also seen major business growth, with revenue increasing 5x since 2020. Featured in – head to the link in our bio to read more.

May Trend Forecast: Part 1 ✨Here’s the first drop of May trends shaping culture and commerce — from sports as a new cult...
05/14/2026

May Trend Forecast: Part 1 ✨

Here’s the first drop of May trends shaping culture and commerce — from sports as a new cultural engine to a shift toward craft, nostalgia, and more grounded ways of living.

More insights coming soon!

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