07/08/2026
10 Things I learned approving story ideas at NBC and CBS.
- Your Story Angle Matters More Than Your Company
- Every Journalist Wants Something Different
- Don't Spam Reporters
- Stop Using Marketing Language
- Reporters Don’t Care About Your Announcement
- Don’t Ask for a Call So You Can Explain the Story
- Timing Is Part of the Strategy
- Media Contacts Are an Assist—Not the Strategy
- Stop Calling Reporters—Even From a Blocked Number
- Press Releases Don't Lead to Earned Media Coverage
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