Macias PR Firm

09/15/2026

09/05/2026

Did you know Labor Day started in New York in 1882? The movement spread as the media shared the story.

08/28/2026

Same neighborhood. Different reputation.

08/27/2026

Andy Warhol built his reputation as an artist, but his approach to creativity, collaboration and publicity offers lessons that still apply to entrepreneurs and business leaders today.

Warhol was a great publicist as much as he was a great artist. He knew how to attract attention to his work, and every publicist today can learn from him. He understood how to frame ideas in ways that made people want to talk about them. More importantly, he repeatedly converted that attention into greater value for his work and his brand.

The media landscape has changed dramatically since Warhol’s era but the principles behind his success haven’t disappeared. Here are four lessons entrepreneurs can take from his approach.

Read here: https://lnkd.in/eij8N8SS

08/20/2026

There is a formula behind successful media coverage, and it isn’t as simple as writing a strong pitch and sending it to the right reporter.

Read more on the MACIAS PR formula here: https://lnkd.in/eNz4Pq2b

08/19/2026

And so the next year begins ……

08/17/2026

A trip to the toy aisle suddenly has meaning and value. Now that would be a creative campaign. That routine trip to the superstore comes alive through the eyes of kids!

08/15/2026

Here’s to reflecting on 20 years of friendship and where this journey has taken us.

07/08/2026

10 Things I learned approving story ideas at NBC and CBS.

- Your Story Angle Matters More Than Your Company
- Every Journalist Wants Something Different
- Don't Spam Reporters
- Stop Using Marketing Language
- Reporters Don’t Care About Your Announcement
- Don’t Ask for a Call So You Can Explain the Story
- Timing Is Part of the Strategy
- Media Contacts Are an Assist—Not the Strategy
- Stop Calling Reporters—Even From a Blocked Number
- Press Releases Don't Lead to Earned Media Coverage

You can read more details here: https://lnkd.in/g6QwDftX

07/02/2026

The Declaration of Independence changed history. As we prepare to celebrate America's story, here's a new Declaration for all founders seeking to charter new ground: "We hold these PR truths to be self-evident...."

#1776