HawkAds Online Marketing

02/14/2019

"Why you should care. Google undoubtedly will label this an experiment and any formal rollout of paid-search ads in the Assistant might not come until quite a bit later, if at all."

With the Assistant now on a billion devices, the move was inevitable.

02/14/2019

"Google has started rolling out click share to accounts, and product manager Pallavi Naresh said it will be available for all Search campaigns in the coming weeks."

The rollout of click share can be seen as a follow up to the position metrics Google introduced last fall as average position has become less useful.

02/07/2019

"If you are considering licensing an enterprise call analytics platform, this report will help you decide if you need to."

Inbound callers are proving to be highly engaged with brands, and they convert more quickly than customers who do not use the phone to interact with businesses. According to “Pick Up the Phone: Your Best Customer Is On the Line,” published by Forrester Consulting, the majority of marketers deplo...

02/07/2019

New features give manufacturers valuable search query and competitor insights, as well as new product information to highlight in Google Shopping.

02/07/2019

"To truly have success with RSAs — or any text ad format — Geddes said, advertisers need to put thought into their ads and get back to basics of messaging benefits versus features."

Are the additional characters or RSAs generating better results or more problems?

02/06/2019

"Why should you care? YouTube said it’s been testing this option for a few months and has seen that, on average, text ads in YouTube mobile search results perform comparably to Google Search on a cost-per-conversion basis."

Google says early tests have shown similar performance results for text ads on YouTube and Google Search.

02/06/2019

"Shopping. When it comes to product search and shopping ads, Google is facing significant competition from Amazon, which continues to see its ad business grow rapidly."

Google executives discussed search experience, campaign, device and performance updates on Monday's earnings call.

01/23/2019

Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a succes...

01/22/2019

"Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale."

98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale. Read this report from Adthena to take the firs...

01/16/2019

"While Gmail ads aren’t for everybody, if you set them up right, they can be asset to a wide range of businesses."

In comparison with other ad placements, Gmail ads are less competitive and can help build brand awareness from within a potential customer’s inbox.

01/15/2019

"If you haven't set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you see."

If you haven't set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you see.

01/14/2019

"Why it matters. All companies, even large search engines, need to worry about their SEO efforts. In this rare Google post, Google shares some case studies of how some SEO strategies have helped them succeed with their organic traffic improvements."

Google gave a rare glimpse into how they manage their 7,000 internal websites.